1. UWE Bristol
Computer Science and Creative Technologies
Sustainable Tech Project Proposal
Ben Thomas, Will Mccombe, Alex Veale, Louie Baker
23rd September 2013

2. Introduction
The average cost of a taxi in Bristol from the city centre to
campus is £25. this split between 6 people would be
£4.16 each.
Although only 23% returning to campus are actually full.
This creates many problems such as:
• Increase of taxi traffic in and around the Bristol city
centre by around 18% which could be reduced if every
taxi were to be full which in turn increases unnecessary
fuel consumption
2
Problem definition and solution

3. Introduction
• Expensive taxi fares for students as they would have to
pay a larger percentage of the fare if the taxi was not full.
• Long waiting times for students and taxi drivers.
As a team we have designed a mobile application
specifically for UWE students staying on campus which
solves all these problems in one place. This would be a
great addition to the UWE mobile app!
3
Problem definition and solution

4. UWE -
TAXI
TOGETHE
R
User presses the taxi
icon to enter the
application.
Screen display when
the app is opened
ENTE
R
Student Interface

5. UWE –TAXI
TOGETHER
Select campus…
how many
people?
SEARC
H
Users will be able to
select any one of the
UWE campus’ of
which they are hoping
to go using a drop
down.
Users will also be able
to enter the amount of
people they are with
currently to determine
how many others they
will be able to share a
taxi with selected from
a drop down.
They then search
using the taxi icon to
match them with other
people heading the
same place with an
amount of people to fit
in a taxi.

6. you
Taxi
share
The red dot on the
map indicates the
location of your taxi
share.
Your location will be
displayed on the map
with an arrow
indicating the direction
of your taxi share
Once you are in close proximity of your
taxi share your phone’s light will omit a
repetitive flashing light so you can easily
see who you are aiming to meet with.

7. UWE –TAXI
TOGETHER
TAXI ON IT’S WAY!
This will display the
number plate of the
taxi that is coming to
collect the user and
their group
PLEASE WAIT AT
TAXI RANK FOR
COLLECTIONSee on map
Once their taxi has
been allocated they
will be able to see the
taxi rank that they are
to gather at for their
fare. This will be
indicated on the a
GPS map when they
click ‘see on map’

8. UWE –TAXI
TOGETHER
People : 5 people
-> : Frenchay Campus
Location: *Postcode
from GPS*
ASSIGN
In terms of the view for
the taxi driver they will
be able to see relevant
fares for them with
where they are
heading, the number
of people in the group
and location, they then
assign to themselves.
Taxi Driver Interface

9. Sustainability benefits - Social
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Sources:
•Can travel home safely with friends or
other students living on campus
•If you lose your friends you can still get a
taxi back to campus without having to pay
the full fare on your own
•Safety benefits of being in a group as
opposed to being alone

10. Sustainability benefits – Economic
10
Sources:
•Cheaper fares for students
•Less waiting around for taxi drivers
making their night more efficient, always
having fares to take.
•More direct journey’s as everyone will be
heading to the same destination

11. Sustainability benefits - Environment
11
Sources:
•Less unnecessary fuel consumption as
all taxi’s are full and heading to the same
location
•Less traffic in and around the Bristol city
centre and with it less noise pollution.

12. References
Primary research:
Observered empty taxi’s when arriving at Frenchay campus and calculated statistics.
Spoke to taxi drivers for the average fare price.
Secondary research:
http://www.mpg-calculator.co.uk/
http://www.bbc.co.uk/travelnews/bristol
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