The document outlines a marketing plan for The ParkingBot app, which provides affordable and convenient parking for cars. The app aims to save customers time and money by helping them find safe and affordable parking. Its goals are to increase the number of free downloads, convert users to the premium version, and generate continuous momentum for the app. It discusses competition, target customers, and strategies to promote the free and premium versions, including partnerships, upgrades, coupons, and sponsorships.

1. The ParkingBot
APP
Marketing plan

2. App for
AFFORDABLE &
CONVENIENT
parking of
CARS

3. PARKING is Inefficient around the globe

4. Goal For Customers
Safe & Affordable Parking
Help Customers
Save Time and Money

5. Goal For
The ParkingBot
INCREASE
NUMBER OF
DOWNLOADS -
FREEVERSION
CONSISTENT
CONVERSION
TO PREMIUM
VERSION
GENERATE CONTINUOUS MOMENTUM
THE
ParkingBOT

7. and Money
GOAL OF The ParkingBOT
Save
Time

8. COMPANY REVIEW
AFFORDABLE PARKING APP
MINIMAL CONVENIENCE FEE CHARGED
FREE AND PREMIUM VERSION
AVAILABLE
INCREASING COVER OF AREAS
(PARKING LOTS BOOKING) WITH APP

9. COMPETITION

10.  City Managed Facilities
 Commercial Building Developers
 Companies that provide parking for employees
 Restaurants and Hotels that provide Parking
 Other Parking Apps Available

11. TARGET CUSTOMERS
Target Segment-
 Employees – During Working Hours
 Concert-Goers/Trade Show
Attendees/Shopping Complex
Visitors
 Travelers (Airport/ Metro/
Railway Parking)

12. Achieve 200+
downloads a day
within a week of
launch
Get 3-5%
conversion into
Premium Version

13. Increase Relevant Traffic to
landing Page with conversion
rate 3-5%
Upload App on Google Play and
Amazon App Store
Good Press Coverage
for Apps
Optimize App

14. Maintain momentum
HIGHLIGHTING
Headline – To getthe BESTand Cheapestparking in Vicinity
Benefits – Free Version
Features – servicesprovidedby ParkingBOT
Premium Version – available packages
What is New? – Updatedservices

15. FREEVERSION
 Lowest price
 Accept Credit Cards
for payment
 Provide basic
amenities in Garage
 Option to Compare
Prices for Best Deal
Way finding to destination and Parking lot
Promise Security measures – 24 Hours
Displays Number of Parking spaces available

16. PREMIUM VERSION
 Car Washing
 Parking Lot Booking , a day in
advance
 Valet Parking with Drive Home
option available

17. Average Amount spent on Parking
per Day =$10
Amount spent in a month = $300
PremiumPrice Offered by
ParkingBOT=$250/Month
Other Benefits –
 Valet Parking
 Car Washing
 Book Parking a day before

18.  Creating FB adds & drive trafficto landing page
 Tie Up withPress Reporters for good press
coverage
 Use App Store Optimisationfor user friendly
experience and to attracttraffic
 Analyse Customer Behavior and Improve service

19.  Using Coupons (1 day free Parking
for 2 days Parking ) – Ensuring
Commitment of Customers
 Co-Branding
 Sponsorships in events attended
by Target segment
 Upgrading App after every
6 months with additional features
in Free and Premium Versions

20.  Valet
Parking
Available
 Car
Washing
Team
VERSION

21. Collaborate with
Online Payment
Company
Contract with Parking
Lot Owners

22.  Option for owners to sign in
through this app to get booking
for their parking Space – EARN
MONEY
 Hire Sales Team, App
Development Team, Valets, Car
Washers, Security teams

23. The ParkingBot
APP