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Project proposal forDST &Texas Instruments Inc.
India Innovation Challenge Design Contest 2016
Anchored by IIM Bangalore
Smart BusTransport System
IIITD&M Kancheepuram
Name College ID/Roll
No.
UG/PG Course/Branch Semester
Sravan M Edm13b018 UG ECE-DM 7
Eswar Edm14b014 UG ECE-DM 5
Arvind Esd14i008 UG(Dual deg) ESD-DM 5
Bharath Coe14b018 UG CSE 5
Dheepika Evd14i009 UG(Dual deg) EVD-DM 5
Mandatory Supporting Document:
Project Abstract:
The proposed design attempts to answer the passenger’s need for a reliable, accurate and
comprehensive system that provides them with useful information like dynamic and accurate bus
timings, number of available seats, number of buses travelling through a particular route,
notifying the user when the bus is at a nearby stop and bus live tracking. The product employs the
means of a GPS system, IR based passenger counter, a GSM module and an MSP Launch Pad
(microcontroller) to solve the perennial problems of the Indian bus travelers. The product
potentially targets the markets of Government and Private public transport with other modes like
in-app advertisements, and marketing of anonymous big data, to further monetize it. Thus, it can
replace or add-on to other mediums like Google Maps Transit to provide a more precise and all
round information about the buses.
Keywords—Smart Bus Transport, IR based passenger counter, GPS, GSM, dynamic bus timings,
real time bus tracking.
Team Members –Roles & Responsibilities
Student Name Role Justification
Sravan TEAM LEADER&
OPERATIONS
Experiencedinworkingwithcommercial productdevelopmentand
has goodunderstandingof individual teammembercapabilities,
currentlyworkingona projectincollaborationwithTataElxsi.
Bharath APPDEVELOPMENT Developedcollege app,and memberof database managementteam
for studentportal of IIITDM.
Arvind MARKETING Good understandingof publicmindsetandactive memberinpublicity
and sponsorshipteamof ourcollege.
Eswar TECHNICAL Have workedwiththe componentsbeingusedinthe project,
previouslyparticipatedinTIInnovationchallenge.
Dheepika TECHNICAL Good understandingof designandtechnical problemsinvolvedin
development.Participatedandhaswoninseveral technical
competiitons.
Market Analysis
A. Customer Need Identification :-
With the help of our classmates we formed 5 groups and collected data from around 300 bus
users in the following locations in Chennai: Thiruvanmiyur, Mount road, Tambaram, Redhills,
Perambur.
Here is the link for the sample template used for customer need analysis.
The following pie charts display the information gathered:
B. Serviceable Addressable Market (SAM) Identification & Justification :-
There are three potential markets for our service composition:
1.Governmentand private publictransport (buses):
Existing problemfaced by theseentities:
0
20
40
60
80
100
120
MIDDLE CLASS
EMPLOYES
LOWER MIDDLE
CLASS
EMPLOYES
IT
PROFFESIONALS
STUDENTS
App supporterssub-division
INTRESTED FOR SMART
TRANSPORT
% of Smart Phone users
YES(92.6)
NO(7.4)
% of App Supporters
YES(86.2)
NO(13.8)
a) Nowadays people are preferring mostly cabs in case of urgency, though low cost bus service is
available, due to uncertainty in the bus timings and seats.
b) In some bus routes there will be huge crowd and in some routes, there will be buses which will
travel almost empty i.e inefficient transport service
Proposed Solution (reasons for buying our product):
 Users will tend to use bus services more if they are made more reliable by giving accurate bus
timings and seat availability prior to their journey.
 Governmentandprivate busservices can pump in more buses in crowded places and reduce the
frequency in dry areas by using Big Data.
 If Government or private bus services buys our entire product we can even provide e-ticketing
system.
2.AdvertisementProviders
Once the app is available online,variousfirmscanadvertise theirproductsbypayingthe requiredamount.
3. Big Data Clients(RestaurantOwners, ShoppingMall Owners,etc.)
Clientsrequireinformationlike
 Identifyingthe crowdedregionsandnumberof peopletravellingthroughalocation.
 PeakTime Periodof the place
Thisinformationcanbe usedbythe clientstosetupand improve theirfuture ventures.
C. Product Differentiation wrt. Competition&Justification: -
A formidable Competitor for our product is
Google MapsTransit(an online service): -
Thisprovidesthe availablebusdetails(busnumber,staticbustimings)if we input the source and
destinationplacesinsearchoption.But the maindifferences between the Google maps transit and
our product are:
 we will provide exactlocationof the requiredbusincludingthe currentbusstopand next bus
stop in the bus route.
 dynamic estimated time of arrival of busses (exact time to reach user’s nearest bus stop).
 number of available seats in the bus.
 notify when bus location is nearby 1km to source place (nearest bus stop to the user).
D. Understanding of yourcustomer &user: -
Customer:Governmentandprivate busentities,Advertisementproviders,BigDataclients.
User:General Public(buspassengers).
E. Distribution Channel Identification-
1. The hardware equipmentwill be installedinthe buses.
2. The app will be uploaded inplaystore andpassengerscaninstall itforfree.
3. Big data clients:The collectedanonymousinformationcanbe marketedtopotential clients
Proposed Design
A. Objective -
Customerneedanalysisconveysusthatmostof the passengerswantanaccurate transportation
systemwithlessuncertainty.Ourobjectiveistobuildasmart systemwhichgivesinformation(like
locationof bus,arrival time,seatavailability,numberof busesonroute) forthe userthrough
Mobile Application(App)usingGPS,IR,GSMModule,LaunchPad.
B. ProposedSolution
a. Block Diagram -
b. Diagramof Subsystems:
i ) Poweringcircuit:
ii )InfraredbasedPassengercounter:
The bus entrance has twotransmitters and receiverspairs placed horizontally on the opposite sides.
 Whenthe passengerentersthe bus,the firstreceiversendssignal followedbythe secondreceiver
to the microcontroller (signal - high:low ~ low:high) and the count is increased by one as the
passenger enters.
Trigger sequence: 1>>>>2--------Passenger entered the bus.
 Whenthe passengerleavesthe bus,the secondreceiversendssignal followedbythe firstreceiver
to the microcontroller (signal - low:high ~ high:low) and the count is decreased by one as the
passenger gets down the bus.
Trigger sequence: 2>>>>1--------Passenger got down the bus.
C. ComponentUsed-
TI Part Number How is it being used in the proposed solution? Explain
itsrole/functionality
Number of
components
MSP430FR6989
(Microcontroller)
To interface the CC4000, GSM (Sim900) module, Infrared based counter, by
receiving data from CC4000 and Infrared and sending the data through GSM
module to the server.(link)
1
BOOSTXL-
BATPAKMKII (Fuel
Tank Booster Pack)
To provide uninterruptedandrated power to the MSP430FR6989 (Launch Pad),
GPS, GSM module and IR based counter circuit without depending on the
existing bus battery. (link)
1
PMP9765 To charge the BOOSTXL- BATPAKMKII (Fuel Tank Booster Pack) when required
by providingconstant5V fromthe bus battery(source) andtoblockthe reverse
current flow from BOOSTXL- BATPAKMKII to bus battery. (link)
1
CC4000 (GPS
Module
To get informationaboutthe currentlocationof the bus(coordinates), velocity
at which the bus travels, and also the corresponding time. (link)
1
TLV2373 (Op Amp To amplify the voltage and current from the Infrared Receiver to feed the
MSP430FR6989 Launch pad. (link)
2
Non - TI Parts How is it being used in the proposed solution? Explain its role/functionality
GSM Module
(Sim 900)
To transmit data from the MSP430FR6989 (Launch pad) in the bus to the
Central Database (Server), which in turn to the Mobile App users.
Number of components required: 1
Detailedexplanationof the app interface: -
1
2
3
4 5
6
8
9
10
7
1. User Can Search the Bus He Needs TO
Board By typing The Bus Number Here
2. If User Forgot or Don’t Know the Bus
Number, He Can Search It by Typing
the Starting Point and Destination Point.
3. Here He User the Bus Numbers Which
Go Through the Given Starting Point
And Destination Points.
4. Red Markers Show the Various Bus
Locations Nearest To User.
5. Blue Marker Shows the User GPS
Location
LAYOUT-1
BUS NUMBERINFORMATION
LAYOUT-2
BUSES LOCATION
LAYOUT-3
BUS INFORMATION
6. Shows the No of Seats Available In
Selected Bus
7. Shows the Bus Current Departed
Bus Stop
8. Shows the Next Bus Stop
9. Shows the Expected Arrival Time
TO Ur Location or Nearest Bus
Stop….
10. By Clicking “SET AN ALARAM”
Button User Will Be Notified
Before 1Km of Bus Arrival to
his nearest bus stop location.
Innovativeness of the ProposedSolution
 The conventional and highly popular google maps will give users with static bus timings
and its inability to provide information about seats is making users to prefer cabs due to
this unreliability. We can change this scenario with our product.
Impact of the proposedsolution
If our product is purchased by the government bus service, or if our product Is launched in
collaboration with it, we believe that it can significantly improve their revenue. Our product can
make the existing transport service more reliable in the minds of people, and also it can help in
improving the efficiency of the bus service by using
Feasibility

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Introduction of smart bus transportation project @ IICDC 2016-2017

  • 1. Project proposal forDST &Texas Instruments Inc. India Innovation Challenge Design Contest 2016 Anchored by IIM Bangalore Smart BusTransport System IIITD&M Kancheepuram Name College ID/Roll No. UG/PG Course/Branch Semester Sravan M Edm13b018 UG ECE-DM 7 Eswar Edm14b014 UG ECE-DM 5 Arvind Esd14i008 UG(Dual deg) ESD-DM 5 Bharath Coe14b018 UG CSE 5 Dheepika Evd14i009 UG(Dual deg) EVD-DM 5 Mandatory Supporting Document: Project Abstract: The proposed design attempts to answer the passenger’s need for a reliable, accurate and comprehensive system that provides them with useful information like dynamic and accurate bus timings, number of available seats, number of buses travelling through a particular route, notifying the user when the bus is at a nearby stop and bus live tracking. The product employs the means of a GPS system, IR based passenger counter, a GSM module and an MSP Launch Pad (microcontroller) to solve the perennial problems of the Indian bus travelers. The product potentially targets the markets of Government and Private public transport with other modes like in-app advertisements, and marketing of anonymous big data, to further monetize it. Thus, it can replace or add-on to other mediums like Google Maps Transit to provide a more precise and all round information about the buses. Keywords—Smart Bus Transport, IR based passenger counter, GPS, GSM, dynamic bus timings, real time bus tracking. Team Members –Roles & Responsibilities Student Name Role Justification Sravan TEAM LEADER& OPERATIONS Experiencedinworkingwithcommercial productdevelopmentand has goodunderstandingof individual teammembercapabilities, currentlyworkingona projectincollaborationwithTataElxsi. Bharath APPDEVELOPMENT Developedcollege app,and memberof database managementteam
  • 2. for studentportal of IIITDM. Arvind MARKETING Good understandingof publicmindsetandactive memberinpublicity and sponsorshipteamof ourcollege. Eswar TECHNICAL Have workedwiththe componentsbeingusedinthe project, previouslyparticipatedinTIInnovationchallenge. Dheepika TECHNICAL Good understandingof designandtechnical problemsinvolvedin development.Participatedandhaswoninseveral technical competiitons. Market Analysis A. Customer Need Identification :- With the help of our classmates we formed 5 groups and collected data from around 300 bus users in the following locations in Chennai: Thiruvanmiyur, Mount road, Tambaram, Redhills, Perambur. Here is the link for the sample template used for customer need analysis. The following pie charts display the information gathered: B. Serviceable Addressable Market (SAM) Identification & Justification :- There are three potential markets for our service composition: 1.Governmentand private publictransport (buses): Existing problemfaced by theseentities: 0 20 40 60 80 100 120 MIDDLE CLASS EMPLOYES LOWER MIDDLE CLASS EMPLOYES IT PROFFESIONALS STUDENTS App supporterssub-division INTRESTED FOR SMART TRANSPORT % of Smart Phone users YES(92.6) NO(7.4) % of App Supporters YES(86.2) NO(13.8)
  • 3. a) Nowadays people are preferring mostly cabs in case of urgency, though low cost bus service is available, due to uncertainty in the bus timings and seats. b) In some bus routes there will be huge crowd and in some routes, there will be buses which will travel almost empty i.e inefficient transport service Proposed Solution (reasons for buying our product):  Users will tend to use bus services more if they are made more reliable by giving accurate bus timings and seat availability prior to their journey.  Governmentandprivate busservices can pump in more buses in crowded places and reduce the frequency in dry areas by using Big Data.  If Government or private bus services buys our entire product we can even provide e-ticketing system. 2.AdvertisementProviders Once the app is available online,variousfirmscanadvertise theirproductsbypayingthe requiredamount. 3. Big Data Clients(RestaurantOwners, ShoppingMall Owners,etc.) Clientsrequireinformationlike  Identifyingthe crowdedregionsandnumberof peopletravellingthroughalocation.  PeakTime Periodof the place Thisinformationcanbe usedbythe clientstosetupand improve theirfuture ventures. C. Product Differentiation wrt. Competition&Justification: - A formidable Competitor for our product is Google MapsTransit(an online service): - Thisprovidesthe availablebusdetails(busnumber,staticbustimings)if we input the source and destinationplacesinsearchoption.But the maindifferences between the Google maps transit and our product are:  we will provide exactlocationof the requiredbusincludingthe currentbusstopand next bus stop in the bus route.  dynamic estimated time of arrival of busses (exact time to reach user’s nearest bus stop).  number of available seats in the bus.  notify when bus location is nearby 1km to source place (nearest bus stop to the user). D. Understanding of yourcustomer &user: - Customer:Governmentandprivate busentities,Advertisementproviders,BigDataclients. User:General Public(buspassengers). E. Distribution Channel Identification- 1. The hardware equipmentwill be installedinthe buses. 2. The app will be uploaded inplaystore andpassengerscaninstall itforfree. 3. Big data clients:The collectedanonymousinformationcanbe marketedtopotential clients
  • 4. Proposed Design A. Objective - Customerneedanalysisconveysusthatmostof the passengerswantanaccurate transportation systemwithlessuncertainty.Ourobjectiveistobuildasmart systemwhichgivesinformation(like locationof bus,arrival time,seatavailability,numberof busesonroute) forthe userthrough Mobile Application(App)usingGPS,IR,GSMModule,LaunchPad. B. ProposedSolution a. Block Diagram - b. Diagramof Subsystems: i ) Poweringcircuit: ii )InfraredbasedPassengercounter:
  • 5. The bus entrance has twotransmitters and receiverspairs placed horizontally on the opposite sides.  Whenthe passengerentersthe bus,the firstreceiversendssignal followedbythe secondreceiver to the microcontroller (signal - high:low ~ low:high) and the count is increased by one as the passenger enters. Trigger sequence: 1>>>>2--------Passenger entered the bus.  Whenthe passengerleavesthe bus,the secondreceiversendssignal followedbythe firstreceiver to the microcontroller (signal - low:high ~ high:low) and the count is decreased by one as the passenger gets down the bus. Trigger sequence: 2>>>>1--------Passenger got down the bus. C. ComponentUsed- TI Part Number How is it being used in the proposed solution? Explain itsrole/functionality Number of components MSP430FR6989 (Microcontroller) To interface the CC4000, GSM (Sim900) module, Infrared based counter, by receiving data from CC4000 and Infrared and sending the data through GSM module to the server.(link) 1 BOOSTXL- BATPAKMKII (Fuel Tank Booster Pack) To provide uninterruptedandrated power to the MSP430FR6989 (Launch Pad), GPS, GSM module and IR based counter circuit without depending on the existing bus battery. (link) 1 PMP9765 To charge the BOOSTXL- BATPAKMKII (Fuel Tank Booster Pack) when required by providingconstant5V fromthe bus battery(source) andtoblockthe reverse current flow from BOOSTXL- BATPAKMKII to bus battery. (link) 1 CC4000 (GPS Module To get informationaboutthe currentlocationof the bus(coordinates), velocity at which the bus travels, and also the corresponding time. (link) 1 TLV2373 (Op Amp To amplify the voltage and current from the Infrared Receiver to feed the MSP430FR6989 Launch pad. (link) 2
  • 6. Non - TI Parts How is it being used in the proposed solution? Explain its role/functionality GSM Module (Sim 900) To transmit data from the MSP430FR6989 (Launch pad) in the bus to the Central Database (Server), which in turn to the Mobile App users. Number of components required: 1 Detailedexplanationof the app interface: - 1 2 3 4 5 6 8 9 10 7 1. User Can Search the Bus He Needs TO Board By typing The Bus Number Here 2. If User Forgot or Don’t Know the Bus Number, He Can Search It by Typing the Starting Point and Destination Point. 3. Here He User the Bus Numbers Which Go Through the Given Starting Point And Destination Points. 4. Red Markers Show the Various Bus Locations Nearest To User. 5. Blue Marker Shows the User GPS Location LAYOUT-1 BUS NUMBERINFORMATION LAYOUT-2 BUSES LOCATION LAYOUT-3 BUS INFORMATION 6. Shows the No of Seats Available In Selected Bus 7. Shows the Bus Current Departed Bus Stop 8. Shows the Next Bus Stop 9. Shows the Expected Arrival Time TO Ur Location or Nearest Bus Stop…. 10. By Clicking “SET AN ALARAM” Button User Will Be Notified Before 1Km of Bus Arrival to his nearest bus stop location.
  • 7. Innovativeness of the ProposedSolution  The conventional and highly popular google maps will give users with static bus timings and its inability to provide information about seats is making users to prefer cabs due to this unreliability. We can change this scenario with our product. Impact of the proposedsolution If our product is purchased by the government bus service, or if our product Is launched in collaboration with it, we believe that it can significantly improve their revenue. Our product can make the existing transport service more reliable in the minds of people, and also it can help in improving the efficiency of the bus service by using Feasibility