Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
You know the future is mobile, but where do you start? How apps are built, what resources can you use, and what should you look for in a great app?Whether you have a mobile strategy or not, this quick guide will help you understand the platforms and technology to ensure you have the right fit for your company.
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
You know the future is mobile, but where do you start? How apps are built, what resources can you use, and what should you look for in a great app?Whether you have a mobile strategy or not, this quick guide will help you understand the platforms and technology to ensure you have the right fit for your company.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
How Blogging has Evolved in the World of Content MarketingCooperatize
How Blogging has changed the way that we shop, we discover, and the way we travel. In this slideshow as given at eTourismSummit 2015 in San Francisco, we look at the history of blogging, the ups and the downs, its growth, and its contraction, and finally the power of storytelling and examples of powerful memorable stories in the world of travel.
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
A Dozen (Or More) New Revenue Ideas for Publishers -- And Tips for How to Pul...Jim Sulecki
Today’s publishers can’t survive on advertising and circulation revenue alone. Establishing deeper business relationships with marketers and audience – especially around the concept of “total community” and common affinity versus the old media / advertiser / audience model – can tap new revenue streams and deepen a brand’s presence and success in its market.
In this presentation at the Niche Media Conference in Denver, April 1, 2015, Jim Sulecki covers
Audience-derived revenue: special events, paid webcasts, paid memberships for deep data products:
* Advertiser services – custom content / native advertising, direct-to-audience marketing
* Spinoffs of existing titles serving tighter advertising niches and subsets of an audience – bigger, smaller, younger, etc.
* Sponsored initiatives that advance the common aims and interests of a market through sponsored awareness-raising, dialogue, and information / education
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.
Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Annie Angelo, Senior Marketing Consultant, ExactTarget
How Blogging has Evolved in the World of Content MarketingCooperatize
How Blogging has changed the way that we shop, we discover, and the way we travel. In this slideshow as given at eTourismSummit 2015 in San Francisco, we look at the history of blogging, the ups and the downs, its growth, and its contraction, and finally the power of storytelling and examples of powerful memorable stories in the world of travel.
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
A Dozen (Or More) New Revenue Ideas for Publishers -- And Tips for How to Pul...Jim Sulecki
Today’s publishers can’t survive on advertising and circulation revenue alone. Establishing deeper business relationships with marketers and audience – especially around the concept of “total community” and common affinity versus the old media / advertiser / audience model – can tap new revenue streams and deepen a brand’s presence and success in its market.
In this presentation at the Niche Media Conference in Denver, April 1, 2015, Jim Sulecki covers
Audience-derived revenue: special events, paid webcasts, paid memberships for deep data products:
* Advertiser services – custom content / native advertising, direct-to-audience marketing
* Spinoffs of existing titles serving tighter advertising niches and subsets of an audience – bigger, smaller, younger, etc.
* Sponsored initiatives that advance the common aims and interests of a market through sponsored awareness-raising, dialogue, and information / education
David Erickson & Blois Olson of Tunheim Partners discussed social media and conversational marketing at the University Of Minnesota Communicators Forum on March 17, 2009.
Hard To Write Faster
Website Review Essay
Essay On Web Design
Essay on Website Design
Essay on The World Wide Web
Web Design Essay
Critique of a Website Essay
The Value of Podcasting for Enterprise and Corporate UsesJohn C. Havens
John C. Havens of Blogtalkradio.com and Paolo Tosolini of Academy Mobile at Microsoft.com discuss what makes podcasting so valuable for corporate and business applications.
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
32. Use this FOR you! E.g., in pay raise discussions
33.
34. More PVs, UVs (4) Clarity over cute – write heds that could be translated into another language and still be meaningful (5) Use numerals (6) Get to the point – quick (7) Link out. Try to get links in.
35. (2) Our content will become “co-creative” with our audiences’.
83. Interactive demo walks Millennial through media’s many job resources.
84.
85. Workday of the Near Future? 8:00: Check web metrics 8:15: Check email 9:00: Article lead 9:15: Tweet formulated as question / trial balloon 9:30: First call on lead 10:15: Tweet summary (attributed or unattributed) 11:45: Short item for day’s enews / website 11:50: Item with link on Twitter, Facebook, blog 1:00: Check web metrics 1:15: Second call 2:15: Begin scripting 2- to 3-minute audio feed 4:00: Begin formulating full-length magazine feature
86.
87. Gather and disseminate content in real-time, as a constantly moving ‘slipstream.’