This document discusses how to use story and narrative to engage people and create change. It provides an overview of engagement organizing, emphasizing the importance of building power through campaigns and using an aspirational narrative. It also gives an example of how story was used in an online public option campaign to engage supporters and build momentum through new media like email, blogs, social networking and more. The goal is to empower and engage as many people as possible by respecting them and focusing on winning through strategic use of available tools and leadership development.
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
Presentation by Forum One Communications, Chris Wolz, to the American Association of Colleges of Nursing.
The presentation covers online strategic communications best practices for audience-centric strategy and targeting. The presentation also includes examples of "web2.0" services.
Contact: Chris Wolz / cwolz@ForumOne.com / http://www.ForumOne.com .
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
Presentation by Forum One Communications, Chris Wolz, to the American Association of Colleges of Nursing.
The presentation covers online strategic communications best practices for audience-centric strategy and targeting. The presentation also includes examples of "web2.0" services.
Contact: Chris Wolz / cwolz@ForumOne.com / http://www.ForumOne.com .
Do Well by Doing Good: Support Community Giving with PR and Social MediaGeben Communication
HOW TO use PR & social media to bolster corporate giving and community relations programs. Includes multiple case studies. Presentation delivered to IABC Utah.
How to Start, Grow, and Manage a Learning Community of PracticeDaniel Jones
Daniel Jones share his tips and experiences on how to start, grow, and manage a learning community of practice in order to promote continual learning outside of the traditional and online classroom. This is the "book" format of the presentation Dan gave at the Association for Talent Development's Middle East North Africa conference on March 8, 2015.
This presentation by Paul Stacey and Andrew Marchand outlines the design and development of the Learn Together Collaboratory. It includes a history of BCcampus Online Communities -- in particular the events leading to the development of a network of communities, how they are supported, and some of the challenges moving forward. This case study if part of a series in the SCoPE seminar: Exploring Networks of Communities: http://scope.bccampus.ca/mod/forum/view.php?id=2311
Exploring the intersection of community and fundraising with Causes.comcausescom
Causes.com's director of community and support, Jen Burton's, presentation on the intersection of community & online fundraising using the Causes platform. Presented April 27 to the Online Community Meetup in SF.
How to Start, Grow and Manage a Learning Community of PracticeDaniel Jones
Daniel Jones share his tips on how to start, grow and manage a learning community of practice in this presentation for the Association for Talent Development's (ATD) international and Middle East North Africa (MENA) conferences.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
Quality of content in Facebook matters. There is more to publishing content than broadcasting messages. This document outlines 7 types of Facebook content to keep in your calendar.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Digital Tools of Engagement: Storify, SoundCloud, Pinterestmediaengage
Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.
Do Well by Doing Good: Support Community Giving with PR and Social MediaGeben Communication
HOW TO use PR & social media to bolster corporate giving and community relations programs. Includes multiple case studies. Presentation delivered to IABC Utah.
How to Start, Grow, and Manage a Learning Community of PracticeDaniel Jones
Daniel Jones share his tips and experiences on how to start, grow, and manage a learning community of practice in order to promote continual learning outside of the traditional and online classroom. This is the "book" format of the presentation Dan gave at the Association for Talent Development's Middle East North Africa conference on March 8, 2015.
This presentation by Paul Stacey and Andrew Marchand outlines the design and development of the Learn Together Collaboratory. It includes a history of BCcampus Online Communities -- in particular the events leading to the development of a network of communities, how they are supported, and some of the challenges moving forward. This case study if part of a series in the SCoPE seminar: Exploring Networks of Communities: http://scope.bccampus.ca/mod/forum/view.php?id=2311
Exploring the intersection of community and fundraising with Causes.comcausescom
Causes.com's director of community and support, Jen Burton's, presentation on the intersection of community & online fundraising using the Causes platform. Presented April 27 to the Online Community Meetup in SF.
How to Start, Grow and Manage a Learning Community of PracticeDaniel Jones
Daniel Jones share his tips on how to start, grow and manage a learning community of practice in this presentation for the Association for Talent Development's (ATD) international and Middle East North Africa (MENA) conferences.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
Quality of content in Facebook matters. There is more to publishing content than broadcasting messages. This document outlines 7 types of Facebook content to keep in your calendar.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
Digital Tools of Engagement: Storify, SoundCloud, Pinterestmediaengage
Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This is a presentation I recently gave in Tulsa, OK, to a wonderful group of non-profit leaders who are looking to get started in or further their knowledge of social media as a way to advance their missions.
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
3 tips to help you create an effective social media campaign that won’t bl...Lisa Harrison
WEBINAR
3 tips to help
you create an
effective social media campaign
that won’t blow your spend
Brisbane training dates
Session One, 18-19 March 2013
North Sydney training dates
Session One, 29-30 April 2013
The how much
Session One: $800 Non-members, $720 Members*
Full qualification: $4,000 Non-members,
$3,600 CCIQ Members and NSW Business Chamber members.*
For further information on Social Media Mastery or to book please call 1300 572 349, or visit
www.abtraining.com.au
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Public Option Case Study
1. Using Story and Narrative to Engage
People And Create Change
Judith Freeman
New Organizing Institute
2. Story, Structure, Strategy Series
• Intro Judith and New Organizing Institute
• Intro to new media
• Overview of engagement organizing
• Story
• Public Option Campaign Example
4. Story, Structure, Strategy Series
• Intro Judith and NOI
• Intro to new media
• Overview of engagement organizing
• Story
• Public Option Campaign Example
5. History of Online Organizing
1999 2004 2007
1995 2003 2005 2008
Dean for America
10. The Changing Media Ecosystem
Message
or Video
Credit: Larry Huynh, Blackrock Associates
11. The Changing Media Ecosystem
Message
or Video
Online Media
• Email supporters
• Blog outreach
• Live-blogging
• Online Google ads
• Social networking
Credit: Larry Huynh, Blackrock Associates
12. The Changing Media Ecosystem
Media
increases
coverage
Allies
email their
Message Pow own
or Video supporters
er
Online Media – Video, Blogs
Blogs build
• Email supporters more buzz &
deepen
• Blog outreach
story
• Live-blogging
• Online Google ads
• Social networking
Credit: Larry Huynh, Blackrock Associates
13. Pause for Questions
• Please write any questions you have into the box on
the right-hand side of the webinar tool.
14. Story, Structure, Strategy Series
• Intro Judith and NOI
• Intro to new media
• Overview of engagement organizing
• Story
• Public Option Campaign Example
15. Engagement Organizing
• Building power through campaigns
• Aspirational Narrative
• Empower and engage as many people as possible
• Respecting people as full people
• Focusing on winning
• Assembling all available tools and trusting leaders to
use them well
• Ongoing learning and coaching
• All groups of people already have the leadership
capacity they need or can develop it through the
practice of organizing
18. Story Overview
• Public Narrative - Story of Self, Us, and Now
• Using new media to tell the story and engage
• Telling the story of the campaign
• Following up with your supporters
19. Story, Structure, Strategy Series
• Intro Judith and NOI
• Intro to new media
• Overview of engagement organizing
• Story
• Public Option Campaign Example
20. CREATING SHARED STORY:
STORY OF SELF, US & NOW
If I am not for myself, who will be for me?
When I am only for myself, what am I?
If not now, when?
—Rabbi Hillel,
1st century Jerusalem sage
21.
22.
23. CHALLENGES & VALUES
What do we want to change in the world?
What values motivate us as a community?
What images make those challenges and values real?
24.
25.
26.
27.
28. STORY OF US & NOW
Ask Us to Make a Strategic Choice
What are we asking people to do?
What choice do people need to make to
achieve our outcomes?
“WILL YOU JOIN ME?”
29. HOPEFUL OUTCOME
What will be different if we make change?
How do we know we can make that change?
Where does our hope come from?
30.
31. Follow Up
• Tell people how things are going with the campaign
• This is a campaign, keep them informed about the
ultimate goal and about the organizing
32. Pause for Questions
• Please write any questions you have into the box on
the right-hand side of the webinar tool.
33. Story, Structure, Strategy Series
• Intro Judith and NOI
• Intro to new media
• Overview of engagement organizing
• Story
• Public Option Campaign Example
NY Times – Students Created Online Organizing – in response to Moveon.org – Techies in silicon valley, moveon from Lewinski scandal. Eventually created petition site. Dean for America – The Bat – His campaign brought political online org, Kerry Campaign Redstate – 2004 – Conservative Blog Facebook – 2004 Youtube Step it up – Students from Middlebury and a prof wanted to create an online movement for climate change. Huge list, lots of offline work Obama Campaign OFA Rebublican loss Rebuild the party
How many people have gone to a newspaper? How many of your Gatekeeper for message.
New media doesn’t change the gatekeepers, but it gives us a way around the gatekeeper, so that the new media ecosystem is composed of both traditional media and “conversational” media outlets Joe Wilson and Rob Miller
Greatest power comes from gatekeepers AND new media folks
Now lets brainstorm with our story of now. What are some of the urgent challenges facing the immigrant community?
But we cant just leave it with the challenges. That would be paralysizing. As leaders, we need to be able to move people to action and what moves people to action? EMOTION. We need to tap into the emotion so that hope can conquer fear. We need to be able to paint a hopeful vision- one that we invite others to join in making possible. Close your eyes- imagine immigration reform has passed. (10 seconds) open your eyes. What did you see?