An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Provides a "101" tutorial on social media technologies and the way they are used to advance corporate social responsibility or cause marketing. Particular emphasis on frameworks to enhance a company's effectiveness at identifying the right tools and using them effectively.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Provides a "101" tutorial on social media technologies and the way they are used to advance corporate social responsibility or cause marketing. Particular emphasis on frameworks to enhance a company's effectiveness at identifying the right tools and using them effectively.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
Visualization for Relationship Management = drawing and mapping your love and life to share with others. How to talk about bonds, intimacy, marriage, open relationships, agreements and networks of dating connections. From BIL 2016 in Los Angeles
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Social Media, Marketing & Public LibrariesDarren Sharp
This keynote presentation by Darren Sharp, senior consultant at Collabforge (www.colabforge.com) was delivered to the Digital Marketing Seminar on social media for public libraries. Hosted by LibMark in Melbourne on 23rd October 2009.
Real-Time Collaborative Methodologies in Market Research Pulsar Platform
This presentation takes you on a journey through the world of empowered consumers, netnography, the evolution of the internet and the ways businesses and brands are looking to take advantage of the technological advances available to them.
From there it launches into real-time research and how brands need to try stay in front of their consumers rather than chasing them. It explains the pros & cons of crowdsourcing, online communities, Peer-2-Peer research and co-creation before revealing our approach and what makes it work so well for us.
Francesco & Sharmila presented this to Said Business School students in May 2010.
Beyond broadcast and consume: modification of provider-user information behav...Hazel Hall
Hazel Hall's invited keynote paper presented at ISSOME 2011: Information Science and Social Media International Conference, Turku, Finland, 24-26 August 2011.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
The reality is that content in today's digital world is growing exponentially year over year for every organization. To explore, expose, extract, and express the most relevant content and to produce the most value from it requires that content experiences a constantly evolving collaboration between humans and computing technology. This presentation explores the importance of content strategy in the "age of digital transformation".
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
Slide deck from presentation to area high school business students who attended a seminar, titled "Your Future -- It's in the Clouds," at Cleveland State Community College on Thursday, April 21, 2011.
This presentation was used to facilitate a discussion among P-16 educators about responsibilities and challenges for engaging students with social media.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
4. 95 Theses
1. Markets are conversations.
3. Conversations among human beings sound human.
They are conducted in a human voice.
5. 95 Theses
1. Markets are conversations.
3. Conversations among human beings sound human.
They are conducted in a human voice.
6. The Internet is enabling conversations among
human beings that were simply not possible in the era
of mass media.
6. 95 Theses
1. Markets are conversations.
3. Conversations among human beings sound human.
They are conducted in a human voice.
6. The Internet is enabling conversations among
human beings that were simply not possible in the era
of mass media.
64. We will not settle for the four-color brochures, for
web sites chock-a-block with eye candy but lacking
any substance.
7. 95 Theses
1. Markets are conversations.
3. Conversations among human beings sound human.
They are conducted in a human voice.
6. The Internet is enabling conversations among
human beings that were simply not possible in the era
of mass media.
64. We will not settle for the four-color brochures, for
web sites chock-a-block with eye candy but lacking
any substance.
95. We are waking up and linking to each other. We
are watching. But we are not waiting.
13. use it effectively
Learn about it in greater
detail and use it more
Connect with
clients’ children
(i.e., teenagers)
14. use it effectively
Learn about it in greater
detail and use it more
Connect with
Utilize FB to clients’ children
connect with (i.e., teenagers)
youth
15. use it effectively
Learn about it in greater
detail and use it more
Not knowing the
Connect with best direction to
Utilize FB to clients’ children take- how to
connect with (i.e., teenagers) reach right
youth
audience
16. use it effectively Lack of information
to promote the
positives/benefits of
Learn about it in greater use to boss
detail and use it more
Not knowing the
Connect with best direction to
Utilize FB to clients’ children take- how to
connect with (i.e., teenagers) reach right
youth
audience
20. Today’s Agenda
• Define our terms.
• Outline a strategic planning process.
• Examine common social media tools.
21. Today’s Agenda
• Define our terms.
• Outline a strategic planning process.
• Examine common social media tools.
• Create some meaningful content.
22. Today’s Agenda
• Define our terms.
• Outline a strategic planning process.
• Examine common social media tools.
• Create some meaningful content.
• Consider social media’s place in your
communication efforts.
23. Today’s Agenda
• Define our terms.
• Outline a strategic planning process.
• Examine common social media tools.
• Create some meaningful content.
• Consider social media’s place in your
communication efforts.
• Answer your questions.
24. Defining our Terms
public relations • communication
social media • strategy
26. Public Relations
The communication management function through
which organizations build and maintain mutually
beneficial relationships with the publics on whom
the organization’s success or failure depends.
27. Public Relations
The communication management function through
which organizations build and maintain mutually
beneficial relationships with the publics on whom
the organization’s success or failure depends.
RELA TIONS
P UBLIC a
as
LUEP RINT
SOC IAL B
32. Social Media
Online technologies
and practices that
people use to share
content, opinions,
insights, experiences,
perspectives, and
media itself.
33. Social Media
Online technologies
and practices that
people use to share
content, opinions,
insights, experiences,
perspectives, and
media itself.
- Wikipedia, October 2007
34. Social Media
Online technologies
and practices that
people use to share
content, opinions,
insights, experiences,
perspectives, and
media itself.
- Wikipedia, October 2007
35. Social Media
Online technologies Online content created by people
and practices that using highly accessible and scalable
people use to share publishing technologies. Social media is
content, opinions, a shift in how people discover, read
insights, experiences, and share news, information and
perspectives, and content; it's a fusion of sociology and
media itself. technology, transforming monologues
(one to many) into dialogues (many to
- Wikipedia, October 2007
many) and is the democratization of
information, transforming people from
content readers into publishers.
36. Social Media
Online technologies Online content created by people
and practices that using highly accessible and scalable
people use to share publishing technologies. Social media is
content, opinions, a shift in how people discover, read
insights, experiences, and share news, information and
perspectives, and content; it's a fusion of sociology and
media itself. technology, transforming monologues
(one to many) into dialogues (many to
- Wikipedia, October 2007
many) and is the democratization of
information, transforming people from
content readers into publishers.
- Wikipedia, August 2009
45. Old and New Media
• Newspapers • World Wide Web
• Magazines • E-mail
• Television • Newsgroups/Listservs
• Cable • Blogs
• Radio • Wikis
• Direct Mail • Podcasts
• Brochures • Viral Videos
• Newsletters • Social Bookmarks
• Advertisements • Social Networks
• CDs/DVDs • Virtual Communities
46. Old and New Media
• Newspapers • World Wide Web
• Magazines • E-mail
• Television • Newsgroups/Listservs
• Cable • Blogs
• Radio • Wikis
• Direct Mail • Podcasts
• Brochures • Viral Videos
• Newsletters • Social Bookmarks
• Advertisements • Social Networks
• CDs/DVDs • Virtual Communities
68. Why Social Media?
Social media enables organizations
and their publics to connect, interact
and collaborate like never before.
69. Why Social Media?
Social media enables organizations
and their publics to connect, interact
and collaborate like never before.
Conversation
70. Why Social Media?
Social media enables organizations
and their publics to connect, interact
and collaborate like never before.
Monitor
Conversation
71. Why Social Media?
Social media enables organizations
and their publics to connect, interact
and collaborate like never before.
Monitor Engage
Conversation
72. Why Social Media?
Social media enables organizations
and their publics to connect, interact
and collaborate like never before.
Monitor Engage Participate
Conversation
73. Why Social Media?
Social media enables organizations
and their publics to connect, interact
and collaborate like never before.
Monitor Engage Participate Lead
Conversation
78. Reactions to Social Media
It’s not real.
It’s the greatest thing
since sliced bread!
79. Reactions to Social Media
It’s not real.
It’s the greatest thing
since sliced bread!
It’s not legit.
80. Reactions to Social Media
Everybody’s doing it. It’s not real.
So ... I must do it too.
It’s the greatest thing
since sliced bread!
It’s not legit.
81. Reactions to Social Media
Everybody’s doing it. It’s not real. It’s too
So ... I must do it too. expensive.
It’s the greatest thing
since sliced bread!
It’s not legit.
82. Reactions to Social Media
Everybody’s doing it. It’s not real. It’s too
So ... I must do it too. expensive.
It’s the greatest thing
It’s free!
since sliced bread!
It’s not legit.
83. Reactions to Social Media
Everybody’s doing it. It’s not real. It’s too
So ... I must do it too. expensive.
It’s the greatest thing
It’s free!
It’s just not since sliced bread!
for me.
It’s not legit.
84. Reactions to Social Media
Everybody’s doing it. It’s not real. It’s too
So ... I must do it too. expensive.
It’s the greatest thing
It’s free!
It’s just not since sliced bread!
for me.
It’s not legit. It’s just too overwhelming.
103. How Many Online Source: Internet World Stats (2009)
U.S. Internet Users (in millions) 225
212M 220.1M
201.7M 203.8M
180
167.2M 172.3M
142.8M
124M
135
90
45
2000 2001
2002 2003
2004 0
2005
2007
2008
104. How Many Online Source: Internet World Stats (2009)
U.S. Internet Users (in millions) 225
212M 220.1M
201.7M 203.8M
180
167.2M 172.3M
142.8M
124M 72.5% 135
of the population
90
45
2000 2001
2002 2003
2004 0
2005
2007
2008
110. How It’s Changing
Source: Online Publishers Association (2009)
Commerce Communications Community Content Search
40% 60% 80% 100%
0% 20%
43%
16% 29% 8%
Jan 2008
43%
27% 11%
Jan 2009 14%
111. How It’s Changing
Source: Online Publishers Association (2009)
Commerce Communications Community Content Search
40% 60% 80% 100%
0% 20%
43%
16% 29% 8%
Jan 2008
43%
27% 11%
Jan 2009 14%
Demand for Community
112. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
113. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
114. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
Inactives
neither create nor consume Inactives • No involvement with social media
social media of any types.
25%
115. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
• Read blogs
Spectators • Watch video from other users
consume social media. Spectators • Listen to podcasts
• Read online forums, customer ratings/reviews
69%
Inactives
neither create nor consume Inactives • No involvement with social media
social media of any types.
25%
116. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
Joiners • Maintain profile on a social networking site
Joiners
connect in social networks. • Visit social networking sites
35%
• Read blogs
Spectators • Watch video from other users
consume social media. Spectators • Listen to podcasts
• Read online forums, customer ratings/reviews
69%
Inactives
neither create nor consume Inactives • No involvement with social media
social media of any types.
25%
117. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
• Use RSS feeds
Collectors
Collectors • Add tags to Web pages or photos
organize content. • “Vote” for Web sites online
19%
Joiners • Maintain profile on a social networking site
Joiners
connect in social networks. • Visit social networking sites
35%
• Read blogs
Spectators • Watch video from other users
consume social media. Spectators • Listen to podcasts
• Read online forums, customer ratings/reviews
69%
Inactives
neither create nor consume Inactives • No involvement with social media
social media of any types.
25%
118. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
• Post ratings/reviews of products or services
Critics Critics • Comment on others’ blogs
respond to content. • Contribute in online forums
37%
• Use RSS feeds
Collectors
Collectors • Add tags to Web pages or photos
organize content. • “Vote” for Web sites online
19%
Joiners • Maintain profile on a social networking site
Joiners
connect in social networks. • Visit social networking sites
35%
• Read blogs
Spectators • Watch video from other users
consume social media. Spectators • Listen to podcasts
• Read online forums, customer ratings/reviews
69%
Inactives
neither create nor consume Inactives • No involvement with social media
social media of any types.
25%
119. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
Creators • Publish a blog
produce social media Creators • Publish their own Web page/site
• Upload videos/audio they’ve created
content of all types. 21%
• Post ratings/reviews of products or services
Critics Critics • Comment on others’ blogs
respond to content. • Contribute in online forums
37%
• Use RSS feeds
Collectors
Collectors • Add tags to Web pages or photos
organize content. • “Vote” for Web sites online
19%
Joiners • Maintain profile on a social networking site
Joiners
connect in social networks. • Visit social networking sites
35%
• Read blogs
Spectators • Watch video from other users
consume social media. Spectators • Listen to podcasts
• Read online forums, customer ratings/reviews
69%
Inactives
neither create nor consume Inactives • No involvement with social media
social media of any types.
25%
120. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
121. Source: Data from Forrester Reseearch Technographics(R) surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Technographics
2007 2008
70%
69%
60%
50%
48%
44% 40%
37%
35%
30%
25% 25% 25%
21%
20%
19%
18%
12% 10%
Inactives Spectators Joiners Collectors 0%
Critics Creators
122. Where are you?
Creators
Creators produce social media
content of all types.
Critics Critics
respond to content.
Collectors Collectors
organize content.
Joiners Joiners
connect in social networks.
Spectators
Spectators
consume social media.
Inactives
Inactives neither create nor consume
social media of any types.
124. Drives to Social Media
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
125. Drives to Social Media
• Keeping up friendships
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
126. Drives to Social Media
• Keeping up friendships
• Making new friendships
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
127. Drives to Social Media
• Keeping up friendships
• Making new friendships
• Succumbing to social
pressure from existing
friends
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
128. Drives to Social Media
• Keeping up friendships
• Making new friendships
• Succumbing to social
pressure from existing
friends
• Paying it forward
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
129. Drives to Social Media
• Keeping up friendships • The altruistic impulse
• Making new friendships
• Succumbing to social
pressure from existing
friends
• Paying it forward
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
130. Drives to Social Media
• Keeping up friendships • The altruistic impulse
• Making new friendships • The prurient impulse
• Succumbing to social
pressure from existing
friends
• Paying it forward
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
131. Drives to Social Media
• Keeping up friendships • The altruistic impulse
• Making new friendships • The prurient impulse
• Succumbing to social • The creative impulse
pressure from existing
friends
• Paying it forward
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
132. Drives to Social Media
• Keeping up friendships • The altruistic impulse
• Making new friendships • The prurient impulse
• Succumbing to social • The creative impulse
pressure from existing
friends • The validation impulse
• Paying it forward
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
133. Drives to Social Media
• Keeping up friendships • The altruistic impulse
• Making new friendships • The prurient impulse
• Succumbing to social • The creative impulse
pressure from existing
friends • The validation impulse
• Paying it forward • The affinity impulse
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
134. Strategic
Planning Publics • Objectives • Strategies • Technologies
Process
Your Organization’s
Purpose, Aims
& Objectives
172. Categorizing
Social Media
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
173. Accelerating
Categorizing
Social Media
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
174. Connecting
Accelerating
Categorizing
Social Media
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
175. Connecting
Accelerating Organizing
Categorizing
Social Media
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
176. Connecting
Accelerating Organizing
Categorizing
Social Media
Reacting
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
177. Connecting
Accelerating Organizing
Categorizing
Social Media
Reacting
Collaborating
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
178. Connecting
Accelerating Organizing
Categorizing
Social Media
Reacting Creating
Collaborating
Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.
For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
195. Syndicating with RSS
• Feeds enable you to distribute your online
content directly to subscribers.
196. Syndicating with RSS
• Feeds enable you to distribute your online
content directly to subscribers.
• Subscribers see your updates in web- or
client-based readers without having to check
your Web site.
198. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
199. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
• Millions of blogs.
200. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
• Millions of blogs.
• 94.1 million U.S. blog readers in 2007 (50% of population).
201. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
• Millions of blogs.
• 94.1 million U.S. blog readers in 2007 (50% of population).
• 22.6 million U.S. bloggers in 2007 (12% of population).
202. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
• Millions of blogs.
• 94.1 million U.S. blog readers in 2007 (50% of population).
• 22.6 million U.S. bloggers in 2007 (12% of population).
• Bloggers are all ages (42% are 18-34 and 58% are 35+).
203. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
• Millions of blogs.
• 94.1 million U.S. blog readers in 2007 (50% of population).
• 22.6 million U.S. bloggers in 2007 (12% of population).
• Bloggers are all ages (42% are 18-34 and 58% are 35+).
• Bloggers are men (57%) and women (43%).
204. Blogging
• Website maintained by an individual or group with regular entries of
commentary, description of events or other multimedia content (e.g.,
graphics, videos, audio, etc.) displayed in reverse chronological
order.
• Millions of blogs.
• 94.1 million U.S. blog readers in 2007 (50% of population).
• 22.6 million U.S. bloggers in 2007 (12% of population).
• Bloggers are all ages (42% are 18-34 and 58% are 35+).
• Bloggers are men (57%) and women (43%).
• Most (76%) blog to document their personal experiences
and 64% blog to share practical knowledge or skills with others.
205. Nonprofits Blog
Source: Barnes, N.G., & Mattson, E. (2009). Still setting the pace in social media:
The first longitudinal study of usage by the Largest Charities.
University of Massachusetts Dartmouth.
206. Nonprofits Blog
Organizations within Different Sectors using Blogs 2007-2008
2007 2008
60%
57%
45%
39% 41%
33% 34% 30%
16%
19% 15%
8%
Fortune 500
0%
Inc. 500 Higher Ed Charities
Source: Barnes, N.G., & Mattson, E. (2009). Still setting the pace in social media:
The first longitudinal study of usage by the Largest Charities.
University of Massachusetts Dartmouth.
208. Meaningful Nonprofit Blogs
Source: Scott Henderson, Cause Marketing Director, Mediasauce.com
Demonstrate mission relevance.
209. Meaningful Nonprofit Blogs
Source: Scott Henderson, Cause Marketing Director, Mediasauce.com
Demonstrate mission relevance.
Illustrate how my gift
(i.e., money, time, membership)
is helping achieve your mission.
210. Meaningful Nonprofit Blogs
Source: Scott Henderson, Cause Marketing Director, Mediasauce.com
Demonstrate mission relevance.
Illustrate how my gift
(i.e., money, time, membership)
is helping achieve your mission.
Invite and involve me in the conversation through
questions and other conversation-worthy topics.
213. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
214. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
• Provide reader-friendly lists.
215. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
• Provide reader-friendly lists.
• Write informative how-to articles.
216. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
• Provide reader-friendly lists.
• Write informative how-to articles.
• Use storytelling to your advantage.
217. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
• Provide reader-friendly lists.
• Write informative how-to articles.
• Use storytelling to your advantage.
• Use interviews to encourage engagement.
218. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
• Provide reader-friendly lists.
• Write informative how-to articles.
• Use storytelling to your advantage.
• Use interviews to encourage engagement.
• Write reviews of relevant products or services.
219. Techniques & Tactics
• Use visuals and powerful headlines to attract readers.
• Link to appropriate and relevant sources.
• Provide reader-friendly lists.
• Write informative how-to articles.
• Use storytelling to your advantage.
• Use interviews to encourage engagement.
• Write reviews of relevant products or services.
• Engage and listen to your readers.
221. Microblogging
• A form of blogging that allows users to send brief
updates (140 character text updates, pictures or
audio).
222. Microblogging
• A form of blogging that allows users to send brief
updates (140 character text updates, pictures or
audio).
• Answers the question: What are you doing?
223. Microblogging
• A form of blogging that allows users to send brief
updates (140 character text updates, pictures or
audio).
• Answers the question: What are you doing?
• But better questions are:
224. Microblogging
• A form of blogging that allows users to send brief
updates (140 character text updates, pictures or
audio).
• Answers the question: What are you doing?
• But better questions are:
• What do we need to know?
225. Microblogging
• A form of blogging that allows users to send brief
updates (140 character text updates, pictures or
audio).
• Answers the question: What are you doing?
• But better questions are:
• What do we need to know?
• What just happened?
226. Microblogging
• A form of blogging that allows users to send brief
updates (140 character text updates, pictures or
audio).
• Answers the question: What are you doing?
• But better questions are:
• What do we need to know?
• What just happened?
• Who/what inspired you?
230. Social Networking
• An all-in-one site through
which to connect with others.
231. Social Networking
• An all-in-one site through
which to connect with others.
• Profiles
232. Social Networking
• An all-in-one site through
which to connect with others.
• Profiles
• Private messaging
233. Social Networking
• An all-in-one site through
which to connect with others.
• Profiles
• Private messaging
• Message boards
234. Social Networking
• An all-in-one site through
which to connect with others.
• Profiles
• Private messaging
• Message boards
• Groups
235. Social Networking
• An all-in-one site through
which to connect with others.
• Profiles
• Private messaging
• Message boards
• Groups
• Blogging
236. Social Networking
• An all-in-one site through
which to connect with others.
• Profiles
• Private messaging
• Message boards
• Groups
• Blogging
• Media sharing
242. Podcasting
• Producing and delivering audio content that is
not necessarily associated with an iPod or
MP3 player.
243. Podcasting
• Producing and delivering audio content that is
not necessarily associated with an iPod or
MP3 player.
• Targets growing, niche audiences.
244. Podcasting
• Producing and delivering audio content that is
not necessarily associated with an iPod or
MP3 player.
• Targets growing, niche audiences.
• Enables time-shifting, portability and
multitasking.
245. Podcasting
• Producing and delivering audio content that is
not necessarily associated with an iPod or
MP3 player.
• Targets growing, niche audiences.
• Enables time-shifting, portability and
multitasking.
• Is conversational and transparent.
249. Nonprofits Use Social Media
Source: Barnes, N.G., & Mattson, E. (2009). Still setting the pace in social media:
The first longitudinal study of usage by the Largest Charities.
University of Massachusetts Dartmouth.
250. Nonprofits Use Social Media
80%
79% 79%
2007 2008
60%
57%
40%
41%
34% 36%
30% 32% 33%
26% 25% 20%
16%
13% 11%
Message Boards Blogging V’logging Social Networking Podcasting Wikis Do Not Use Any
Source: Barnes, N.G., & Mattson, E. (2009). Still setting the pace in social media:
The first longitudinal study of usage by the Largest Charities.
University of Massachusetts Dartmouth.
254. Critical Questions
• What is your organization’s mission? What are
your short- and long-term objectives?
255. Critical Questions
• What is your organization’s mission? What are
your short- and long-term objectives?
• Who are your key publics? What are their wants,
interests and needs? How are they using social
media?
256. Critical Questions
• What is your organization’s mission? What are
your short- and long-term objectives?
• Who are your key publics? What are their wants,
interests and needs? How are they using social
media?
• Is social media right for your organization? Do
you want to dialogue with your publics? Are you in it
for the long-haul? Can you maintain it? How can
social media complement your other
communication strategies?
257. Source: Modified from Paul Gillin’s Secrets of Social Media Marketing, 2009
Finding the Right Tool
258. Source: Modified from Paul Gillin’s Secrets of Social Media Marketing, 2009
Finding the Right Tool
Community
Network
Podcast
Review
Engine
Virtual
Social
Private
World
Video
Blog
Objective
Build customer community
• • • • • •
Counter negative publicity
• • • •
Crisis management
• • • • • •
Customer conversation
• • • • • •
Expose employee talent
• • • • •
Generate Website traffic
• • • • • •
Humanize the organization
• • • • • •
Market research/focus group testing
• • • • •
Media relations
• • • •
Generate new product/service ideas
• • • • •
Product/service promotion
• • • • • •
Product support/customer service
• • • •
Product/service feedback
Produc brand advocates • • •
Recruit
• • • • • •
Generate sales leads/referrals
• • • • • •
Solicit/gain donations and financial support
• • • • •
259. Source: Modified from Paul Gillin’s Secrets of Social Media Marketing, 2009
Finding the Right Tool
Community
Network
Podcast
Review
Engine
Virtual
Social
Private
World
Video
Blog
Objective
Build customer community
• • • • • •
Counter negative publicity
• • • •
Crisis management
• • • • • •
Customer conversation
• • • • • •
Expose employee talent
• • • • •
Generate Website traffic
• • • • • •
Humanize the organization
• • • • • •
Market research/focus group testing
• • • • •
Media relations
• • • •
Generate new product/service ideas
• • • • •
Product/service promotion
• • • • • •
Product support/customer service
• • • •
Product/service feedback
Produc brand advocates • • •
Recruit
• • • • • •
Generate sales leads/referrals
• • • • • •
Solicit/gain donations and financial support
• • • • •
260. Source: Modified from Paul Gillin’s Secrets of Social Media Marketing, 2009
Finding the Right Tool
Community
Network
Podcast
Review
Engine
Virtual
Social
Private
World
Video
Blog
Objective
Build customer community
• • • • • •
Counter negative publicity
• • • •
Crisis management
• • • • • •
Customer conversation
• • • • • •
Expose employee talent
• • • • •
Generate Website traffic
• • • • • •
Humanize the organization
• • • • • •
Market research/focus group testing
• • • • •
Media relations
• • • •
Generate new product/service ideas
• • • • •
Product/service promotion
• • • • • •
Product support/customer service
• • • •
Product/service feedback
Produc brand advocates • • •
Recruit
• • • • • •
Generate sales leads/referrals
• • • • • •
Solicit/gain donations and financial support
• • • • •
261. Source: Modified from Paul Gillin’s Secrets of Social Media Marketing, 2009
Finding the Right Tool
Community
Network
Podcast
Review
Engine
Virtual
Social
Private
World
Video
Blog
Objective
Build customer community
• • • • • •
Counter negative publicity
• • • •
Crisis management
• • • • • •
Customer conversation
• • • • • •
Expose employee talent
• • • • •
Generate Website traffic
• • • • • •
Humanize the organization
• • • • • •
Market research/focus group testing
• • • • •
Media relations
• • • •
Generate new product/service ideas
• • • • •
Product/service promotion
• • • • • •
Product support/customer service
• • • •
Product/service feedback
Produc brand advocates • • •
Recruit
• • • • • •
Generate sales leads/referrals
• • • • • •
Solicit/gain donations and financial support
• • • • •
262. Source: Modified from Paul Gillin’s Secrets of Social Media Marketing, 2009
Finding the Right Tool
Community
Network
Podcast
Review
Engine
Virtual
Social
Private
World
Video
Blog
Objective
Build customer community
• • • • • •
Counter negative publicity
• • • •
Crisis management
• • • • • •
Customer conversation
• • • • • •
Expose employee talent
• • • • •
Generate Website traffic
• • • • • •
Humanize the organization
• • • • • •
Market research/focus group testing
• • • • •
Media relations
• • • •
Generate new product/service ideas
• • • • •
Product/service promotion
• • • • • •
Product support/customer service
• • • •
Product/service feedback
Produc brand advocates • • •
Recruit
• • • • • •
Generate sales leads/referrals
• • • • • •
Solicit/gain donations and financial support
• • • • •