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TV Mag Annotations
“FREEVIEW” highlighted to catch the eye of older, loyal
  audience
                                                      Strap at top caters for change in audience habits

Website nestled in
masthead gives audience                                                      Dates info is valid for.
another way to access the                                                    Published weekly.
brand. This encourages
brand loyalty
                                                                           Masthead extends beyond
                                                                           image and has a shadow
                                                                           behind it, so it stands out from
                                                                           the page.
 Simple, restrained
 colour scheme creates a
                                                                              All text except strap is
 high quality product.
                                                                              in lower case –
 Red draws in reader’s
                                                                              grammatically correct.
 eye as it stands out
                                                                              More mature mode of
 from the white.
                                                                              address.


                                                                                    Oldest brand on the
                                                                                    market
                                                                                    Trusted by a wide
                                                                                    audience
                                                                                    Produced by the BBC
Star’s eye is in centre of
     Three features         the page, breaking the
     arranged down          rule of thirds and part of
     then side of the       his face is obscured.
     page in negative
     space next to          The star is famous
     star.                  enough to attract
                            audiences even when he
                            is hidden from view.
Headings in bold, sub-
headings in same font,
black.
                            Caption anchored on
                            star’s lapel. Name of
                            programme, day and
 Main feature: “Doctor      channel. Gives
 Who” is largest text       audience easy access
 on page, anchoring
 the star.
                            Barcode, price, region.
 “Is there life after...”   Region is given because
 creates a story for the    times and programmes
 audience to follow.        change
For this magazine, value for     Eight colours used to make
                            money is key. Six images gives   this publication bright, cheap
                            the audience this.               and cheerful. They want it to
                                                             jump out at you so you buy it.
Wide banner at top
catches audience’s eye                                           Photographs look like
on news stand as it is                                           they are snapshots from
different to other soap                                          the soap.
mags.
                                                                 Lots of exclamation
Wide banner, “2 weeks                                            marks and rhetorical
revealed” implies value                                          questions to create
for money                                                        excitement.

                                                                 Stars on page are
                                                                 referred to by their stage
                                                                 name, content is based
Not clean cut, features                                          entirely on soap story
are made to look like the                                        line.
page has been ripped,
photographs don’t
                                                                 A large amount of text is
always fit inside their
                                                                 in capital letters, making
box.
                                                                 the stories jump out at
Features which are tilted
                                                                 the audience.
are to the same amount
and angle.
Strap informs audiences of the quality of magazine, announcing themselves
           as “Best for Sky and Virgin”. Also including the Sky and Virgin logo’s which
           owners should be familiar with.

                                                                             Button used on strap to
Five colours used, but only 4                                                promote the magazine itself.
mainly used in colour                                                        “More channels than any
scheme.                                                                      other TV mag!”


                                                                             Masthead has shadow
The ‘pops’ of orange used                                                    behind it, makes it jump out
make the features and                                                        from the page.
buttons stand out.
                                                                             The dates shown and “week”
                                                                             being used in the masthead
                                                                             show that the magazine is
                                                                             published weekly.
All headings are in capital
letters and bold so they jump                                                Most shows featured on
out at the audience.                                                         cover are dramas, not soaps.
                                                                             Aiming the magazine at a
                                                                             genre specific audience.
Nine colours used to
make this publication
bright, cheap and
cheerful. They want it to
jump out at you so you
buy it.                      The days of the week are
                             colour coded so the
                             audience can easily find
                             the day they need.




The button uses 4
different contrasting
colours to jump out at the
buyer as it promotes the
cheap price of ‘49p’.

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Soap Mags Analysis

  • 2. “FREEVIEW” highlighted to catch the eye of older, loyal audience Strap at top caters for change in audience habits Website nestled in masthead gives audience Dates info is valid for. another way to access the Published weekly. brand. This encourages brand loyalty Masthead extends beyond image and has a shadow behind it, so it stands out from the page. Simple, restrained colour scheme creates a All text except strap is high quality product. in lower case – Red draws in reader’s grammatically correct. eye as it stands out More mature mode of from the white. address. Oldest brand on the market Trusted by a wide audience Produced by the BBC
  • 3. Star’s eye is in centre of Three features the page, breaking the arranged down rule of thirds and part of then side of the his face is obscured. page in negative space next to The star is famous star. enough to attract audiences even when he is hidden from view. Headings in bold, sub- headings in same font, black. Caption anchored on star’s lapel. Name of programme, day and Main feature: “Doctor channel. Gives Who” is largest text audience easy access on page, anchoring the star. Barcode, price, region. “Is there life after...” Region is given because creates a story for the times and programmes audience to follow. change
  • 4. For this magazine, value for Eight colours used to make money is key. Six images gives this publication bright, cheap the audience this. and cheerful. They want it to jump out at you so you buy it. Wide banner at top catches audience’s eye Photographs look like on news stand as it is they are snapshots from different to other soap the soap. mags. Lots of exclamation Wide banner, “2 weeks marks and rhetorical revealed” implies value questions to create for money excitement. Stars on page are referred to by their stage name, content is based Not clean cut, features entirely on soap story are made to look like the line. page has been ripped, photographs don’t A large amount of text is always fit inside their in capital letters, making box. the stories jump out at Features which are tilted the audience. are to the same amount and angle.
  • 5. Strap informs audiences of the quality of magazine, announcing themselves as “Best for Sky and Virgin”. Also including the Sky and Virgin logo’s which owners should be familiar with. Button used on strap to Five colours used, but only 4 promote the magazine itself. mainly used in colour “More channels than any scheme. other TV mag!” Masthead has shadow The ‘pops’ of orange used behind it, makes it jump out make the features and from the page. buttons stand out. The dates shown and “week” being used in the masthead show that the magazine is published weekly. All headings are in capital letters and bold so they jump Most shows featured on out at the audience. cover are dramas, not soaps. Aiming the magazine at a genre specific audience.
  • 6. Nine colours used to make this publication bright, cheap and cheerful. They want it to jump out at you so you buy it. The days of the week are colour coded so the audience can easily find the day they need. The button uses 4 different contrasting colours to jump out at the buyer as it promotes the cheap price of ‘49p’.