1. INDUCTOR: GROUP 4:
NGUYỄN THÁI SƠN BÙI THỊ XUÂN HỒNG
NGUYỄN ÁI PHƯƠNG LOAN
PHAN THỊ HIỀN TRANG
TRẦN THỊ LÊ VIN
2.
3.
4.
5.
6.
7.
8.
9. CONTENTS
DEFINITION
1
2 FUNCTIONS
3 HOW TO MAKE ADVERTISEMENT EFFECTIVE
ADVERTISING EXPENDITURE
4
STRENGTHS AND WEAKNESSESS
5
6 COMPARISON WITH PUBLICATION
7 CONCLUSION
10. DEFINITION
Advertising is attempting to influence the
buying behavior of your customers or clients
by providing a persuasive selling message
about your products or services.
Television advertising is sending of
promotional messages or media content to one
or more potential program viewers.
11. FUNCTIONS
Economic
Commercial
4 Functions
Social
Cultural
12. HOW TO MAKE ADVERTISEMENT EFFECTIVE
They choose TV channel suitably.
Content must convey all purposes of
advertisement which are set out.
It’s important that not mention competitor in
advertisement.
The word is checked carefully.
13. HOW TO MAKE ADVERTISEMENT EFFECTIVE
Advertisers make a strong impression on
customer to attract them.
Creation need have in advertisement.
Human psychology is also a necessary factor
in advertisement.
14. ADVERTISING EXPENDITURE
EXPENDITURE
CHANEL TIME
(Milion Vnd)
A 5H30 – 17H 3.5 – 15
VTV1
B 17H – 24H 3.5 – 40
D 6H – 11H15 2.5 – 15
11H15 – 19H 5 -40
VTV3
C 9H30 – 18H 11 – 45
19H35 – 24H 3.5 – 70
F 6H – 24H 2.5 – 10
VTV2
E 0H – 24H 2.5 - 5
15. STRENGTHS AND WEAKNESSES
STRENGTHS
Creating value and immediately impact for the
products or services.
Approaching amount of customers.
Promoting customers creation and imagination.
Conveying messages with sight, sound and
motion.
Credible, flexible.
16. STRENGTHS AND WEAKNESSES
WEAKNESSES
High production costs, preparing for a long time.
The quality and content isn’t good enough.
If the company don’t buy additional time, the
customers don’t see ads again.
There’s too much Television advertising.
It’s difficult to brand positioning.
It’s difficult in changing or updating information.
17. COMPARISON WITH PUBLICATION
The same: send information to customers
Difference:
Television advertising Pulication
• Animation. • Pictures don’t move.
• Communicating through • Communicating through writting
pictures, music, languages, and pictures.
sound effects,.... • Can be taken away in the car, on
• Don’t keep trade message for a the plane,...
long time.
18. CONCLUSION
Television advertising can cover most, share the
most information, make people anywhere master
information.
Television advertising show a higher level,
requires skill, knowledge of advertising, as well
as the dependable people have certain
qualification.
19. CONCLUSION
Many companies with strong economic potential
they want to dominate the market to cover the
entire market and ahead of competition.
Television advertising’s time is very short but it
expresses lots of businessmen’s ideas to
persuade customers.
