The document discusses the rise of multi-screen media consumption in New Zealand and the capabilities of a new technology for synchronizing online advertising with television ads. It elaborates on the benefits of real-time ad synchronization, performance tracking, and optimization strategies for advertising campaigns across various platforms. The solution addresses common challenges faced by advertisers, providing tools for measuring ROI and enhancing campaign performance.

1. TV - ONLINE
SYNCHRONISATION IS HERE!

2. MEDIA CONSUMPTION HAS
BECOME MULTI-SCREENED

3. Source: AdReaction 2014. Marketing in the multiscreen world. Millward Brown. Colmar Brunton.
MORE THAN HALF
OF NEW ZEALANDERS
WATCHING TV ARE
MULTI-SCREENING

4. Source: AdReaction 2014. Marketing in the multiscreen world. Millward Brown. Colmar Brunton.Source: AdReaction 2014. Marketing in the multiscreen world. Millward Brown. Colmar Brunton.
of screen time consumed each day in NZ
is spent viewing multiple screens
is spent meshing
(watching related content)
is spent stacking
(watching unrelated content)
2.7HRS
36%
64%

5. THE BENEFITS OF TV SYNC
Increase in traffic and clicks

6. HOW IT WORKS
DSP
Spots are detected
with our fingerprint
technology
We send the info to our
DSPs and the assigned
campaign is activated
within 0.5 seconds
Online ads are
displayed in real
time on all devices
for the next 15-30
minutes
Demand Side Platform
Targeted TV ad or
category is added
to our database

7. CAMPAIGN TYPES
In-sync Counter-sync
Synchronise your online campaign
with your TV ads across multiple
platforms
Start your online campaign when
competitor’s advertising is aired on TV.
Or launch your digital campaign based
on TV context/programme content.
MYBRAND
MYBRAND
MYBRAND
MYBRAND
MYBRANDMYBRAND
MYBRAND
COMPE
TITIONBRAND

8. TARGETING OPTIONS
Acquire Online is able to offer the following Sync options:
(All screens & all formats - Display, Mobile, Video, Social and Search)
In-Sync or Counter-Sync
Sync with a specific show like Shortland Street or Sync with
a category of TV shows, like cooking shows, The Block
Sync with a precise TV ad break
Sync your digital campaigns with cricket and rugby games as well as
particular players eg: Richie Mccaw or events eg: try, six
Sync your campaign with a result/action. Example: Ad for an energy drink
when a player scores
Example: Ads for a cold beverage on a hot day or heat pumps when it’s cold
Sync your TVC campaign with your adword account - increases the bid price
for a set of keywords when your ad is on TV
1. TV Ad Sync
2. TV Guide
3. TV ad breaks
4. Sports Sync
5. Sports Sync Results
6. Weather
7. Adwords

9. TARGETING OPTIONS
TV Guide
Sync pre show
Sync during show
Sync after show
We’re able to target shows either pre, during or after viewing.
Ad Break
TV Ad Break
Ad break sync is a good way to engage with viewers of target shows: at break, they will
check their smartphones and tablets and will find you there!

10. TARGETED TV CHANNELS
TV One
TV2
TV3
Four
Maori TV
TV One+1
TV2+1
TV3+1
Four+1
The Edge
Prime
Choice
Al Jazeera
The Shopping Channel
Sky channels available
(additional cost)

11. Syncing should not be just about amplification and frequency,
it is also a story telling opportunity.
Brands should continue the story online and add extra value
for those who have just watched the TV spot.

12. THE REAL BENEFIT
Double your CTR
Brand Recall
Detailed reporting
Trigger your campaign
by day, time, channel,
weather pattern, event
type, game

13. Measure your TV ad’s impact

14. TV IS A BLACK BOX !
Lack of performance
indicator
Lack of accuracy
Lack of transparency
How many people were
really reached through our
ads?
What is the ROI of our
TV campaign?
What are the insights that can
improve both our media plan
and our impact?
TV advertisement is huge
but has critical pain points
Advertisers have
important requirements
TV advertisement is
huge but has critical
pain points
Advertisers
have important
requirements
Lack of performance
indicators
Lack of accuracy
Lack of transparency
How many people were really
reached trough our ads?
What is the ROI of our TV
Campaign
What are the insights that can
improve both our media plan
and our impact

15. REALYTICS - THE GOOGLE ANALYTICS OF TV
We can track and analyze your campaigns performance
instantly and implement changes within minutes.
• The number of incremental “TV Visitors”
• Lead & Customer acuisitions
• Number of existing customer reactivations
• Cost per visitor
• Cost per acquisition
• Cost per conversion
• 30 days post campaign data
For each ad, you will have: Over time we’ll give you:
Over extended period of time our indicators help you
to optimize your ROI and maximize your impact.
IMMEDIATE
IMPACT ANALYSIS
DELAYED
IMPACT ANALYSIS

16. SMARTER BUYING, BETTER PERFORMANCE
With Realytics we can:
• Identify the best channel and timeslot combination
• Target the shows and programs that generate the best impact
• Optimise your media spending
• Increase your impact

17. RATE CARD FOR TV SYNC
One off setup fee: $3,500
Campaign management fee: $1,500
Minimum spend per campaign: $10,000
Excludes GST