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1. Connected TV advertising
Connected TV: Creative best practices for ads
CTV (Connected TV) advertising is a type of digital advertising that targets
viewers watching content on streaming devices such as smart TVs, connected
gaming consoles, streaming media players, and other connected devices. It
allows advertisers to target viewers while they are watching content on their
favorite streaming services, such as Hulu, Netflix, Amazon Prime Video, and
more. CTV ads are typically served as pre-roll or mid-roll video ads, and can be
highly targeted to specific audiences based on demographics, interests, and
other data.
Connected TV (CTV) advertising offers a unique opportunity for brands to reach
a large, engaged audience with high-quality, interactive ads. Here are a few best
practices for creating effective CTV ads:
1. Keep it simple: CTV ads should be easy to understand and engage with.
Avoid using too much text or complex graphics, and focus on delivering a
clear message.

2. 2. Make it interactive: CTV ads can include interactive elements such as
polls, quizzes, and surveys, which can increase engagement and help
build brand awareness.
3. Optimize for different screen sizes: CTV ads are viewed on a variety of
devices, from large TVs to small smartphones, so it's important to ensure
that your ads are optimized for different screen sizes.
4. Utilize data: Use data to target specific audiences and track the
performance of your ads. This will help you to optimize your campaigns
and make them more effective.
5. Use high-quality video: CTV ads are typically video-based, so it's
important to use high-quality video that is well-produced and engaging.
6. Use sound: Many connected TV's has sound on by default, so make sure
that the ad's sound is good and the message is clear.
7. Consider the context: Because CTV is often watched in the living room,
surrounded by family or friends, consider the context of the ad and how it
will be perceived by the audience.
By following these best practices, you can create effective CTV ads that will
reach and engage your target audience.