Ad Campaign for Tata Nano

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Advertising campaign for new Tata Nano

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Ad Campaign for Tata Nano

  1. 1. AD CAMPAIGN FOR NANO
  2. 2. <ul><li>An advertising campaign is a series of advertisement messages that share a single idea and theme which make an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. </li></ul>What is Advertisement Campaign??
  3. 3. TARGET AUDIENCE TARGET AUDIENCE Middle Class Lower Middle Class
  4. 4. <ul><li>Buying media is a specialized skill, which requires knowledge of your target clients, consumer behavior, the media, and the criteria used to measure the value of TV and radio programming, for that we need to establish our own &quot;in-house advertising agency&quot; to buy our media advertising. </li></ul>MEDIA BUYING
  5. 5. Electronic Radio MEDIA Print Outdoor Advertising
  6. 6. <ul><li>Exactly were you are targeting your ads for </li></ul><ul><li>customers. Your sales representatives should be able </li></ul><ul><li>to identify the most efficient programs for your </li></ul><ul><li>target audience </li></ul>Advertisement Placement Ad placement will be on national level with national language
  7. 7. Budget
  8. 8. Outdoor Media
  9. 9. Total Expenditure on Outdoor advertising is Rs. 1,08,36,480/- Budget: Outdoor Advertising (Billboard) Location Size (cm) Rate of 3 billboards for 2 months (Rs.) Billboard in Cities. 400 x 500 36,11,880/- Billboard on Highways. 720 x 2400 54,20,040/- Billboard at Airports. 400 x 500 18,04,560/-
  10. 10. Small Is Beautiful !!!
  11. 11. Big On Protection, Small In Dimension, But Only The Mini Attracts Attention. Tata Nano
  12. 12. Electronic Media
  13. 13. Budget : Television Aaj tak rates for full day window ticker for 3 months = Rs 9,00,000 Channels Timings (Slots) 1 day cost for airing the ads for 8 times. (30 seconds) (Rs.) Total Cost for 3 months. (Rs.) Star Plus 7pm – 11pm 20 lakh 18,00,00,000/- Zee TV 7pm – 11pm 4.5 lakh 4,05,00,000/-
  14. 15. Radio
  15. 16. Budget : Radio (Radio One) Timings (Slots) Cost for airing a 10 second ad once. (Rs.) Cost for airing the ads thrice. (Rs.) Total Cost for 2 months. (Rs.) 8am – 10am 4000/- 12,000/- 7,20,000/- 10am – 11am 3000/- 9000/- 5,40,000/- 18pm – 22pm 3000/- 9000/- 5,40,000/-
  16. 17. Print Media
  17. 18. Budget :Newspaper 5,93,04,960 2 months 24,71,040 8,23,680 Full-Page Newspapers Size (Color ad) Rates for 1 day (Rs.) Total Rates for 3 days in a week. (Rs.) Duration Total Cost for 2 months. (Rs.) The Times Of India Full-Page 14,85,000 44,55,000 2 months 10,69,20,000 Hindustan Times Full-Page 12,87,000 38,61,000 2 months 9,26,64,000
  18. 19. Total Budget <ul><li>Radio advertisement = Rs 18,00,000 </li></ul><ul><li>Television advertisements =Rs 22,14,00,000 </li></ul><ul><li>Newspaper advertisements = Rs 25,88,88,960 </li></ul><ul><li>Outdoor advertisements = Rs 1,08,36,480 </li></ul>TOTAL BUDGET OF AD CAMPAIGN = Rs 49,29,25,440

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