Advertising campaign for new Tata Nano

1. AD CAMPAIGN FOR NANO

3. TARGET AUDIENCE TARGET AUDIENCE Middle Class Lower Middle Class

5. Electronic Radio MEDIA Print Outdoor Advertising

7. Budget

8. Outdoor Media

9. Total Expenditure on Outdoor advertising is Rs. 1,08,36,480/- Budget: Outdoor Advertising (Billboard) Location Size (cm) Rate of 3 billboards for 2 months (Rs.) Billboard in Cities. 400 x 500 36,11,880/- Billboard on Highways. 720 x 2400 54,20,040/- Billboard at Airports. 400 x 500 18,04,560/-

10. Small Is Beautiful !!!

11. Big On Protection, Small In Dimension, But Only The Mini Attracts Attention. Tata Nano

12. Electronic Media

13. Budget : Television Aaj tak rates for full day window ticker for 3 months = Rs 9,00,000 Channels Timings (Slots) 1 day cost for airing the ads for 8 times. (30 seconds) (Rs.) Total Cost for 3 months. (Rs.) Star Plus 7pm – 11pm 20 lakh 18,00,00,000/- Zee TV 7pm – 11pm 4.5 lakh 4,05,00,000/-

15. Radio

16. Budget : Radio (Radio One) Timings (Slots) Cost for airing a 10 second ad once. (Rs.) Cost for airing the ads thrice. (Rs.) Total Cost for 2 months. (Rs.) 8am – 10am 4000/- 12,000/- 7,20,000/- 10am – 11am 3000/- 9000/- 5,40,000/- 18pm – 22pm 3000/- 9000/- 5,40,000/-

17. Print Media

18. Budget :Newspaper 5,93,04,960 2 months 24,71,040 8,23,680 Full-Page Newspapers Size (Color ad) Rates for 1 day (Rs.) Total Rates for 3 days in a week. (Rs.) Duration Total Cost for 2 months. (Rs.) The Times Of India Full-Page 14,85,000 44,55,000 2 months 10,69,20,000 Hindustan Times Full-Page 12,87,000 38,61,000 2 months 9,26,64,000