Marketing Class

1. Introductionto Marketing
Assignment4: Promotion
Please read the instructions for this assignment on the FSO platform before
completing this template. Type over the <Type here> prompts.
Student name: Christopher S. Minke
Part I - Favorite Product:
Restate your chosen product
from Assignment 1, Part I
BarVision
Promotional piece: https://youtu.be/e_U8SQAfAAE
Explain how the
advertisement catches the
viewer’s eye and cuts through
the advertising clutter.
It catches people’s attention because it gives you
clarity of their mission statement and how profitable
the venue would be with the bar monitoring system.
Identify the tagline, phrases,
and images that are used in
the advertisement.
 Huge ROI
 Low Impact
 Maximize Profit
 Increase Revenue
 Reports
 Patented
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
How it approaches the target market is by its layout
how it mentions its mission statement and how the
words are visually selected to attract the consumer.
The music is to add ambience and it’s the type of
music you’d listen to in a nightclub.

2. market. (Include short or in-
text citations)
Where does the company
advertise? (Please be specific
and identify specific
publications, television
channels or websites.)
The company advertises on several websites, for
example:
-YouTube.com
-BarVision.com
-UpServe.com
-Crunchbase.com
It was also shown on Television in a Bar Rescue
episode called,” Bikini Bust.”
Using research to support
your claims, explain why the
media vehicles were chosen
to reach the intended target
market. (Include short or in-
text citations)
The intended target market is for bar owners and
restaurant owners who wish to increase their
revenue, waste less on product and maximize their
profit.
Part II - Techowear Wearable Technology Product:
Restate your new product’s
name from Assignment 1,
Part II
iBar

3. Promotional piece:
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
text citations)
The design of the logo represents intel, insight
and/or connectivity which leads to the bar and the
image is to give an example of what our product
looks like on a pour spot. The text is simple yet
affective. The positioning word is “SMART.”

4. Where would you advertise
this product? (Please be
specific and identify specific
publications, television
channels or websites.)
Billboard and prints.
Using research to support
your claims, explain why you
chose these media vehicles to
reach the intended target
market. (Include short or in-
text citations)
We chose to start with prints and billboards because
we are just starting up and the specific locations will
be in the downtown areas of major cities where
venues or bars are common. Once are product
makes enough sales, that’s when we will advertise
thru the internet and television being sponsored in tv
shows like “Bar Rescue.”
References:
WorksCited
BarVision. (n.d.). Retrieved from BarVision Pricing: https://barvision.com/pricing/
BarVision. (2015, October 145). BarVision: Low Impact. HIGH ROI.
Billboard Blank. (n.d.). Retrieved from www.shutterstock.com:
https://www.shutterstock.com/search/blank+billboard
Wifi symbol Clipart. (n.d.). Retrieved from www.clipartemail.com:
https://www.clipart.email/clipart/wifi-symbol-clipart-23470.html
Wireless Free Pour Spouts. (n.d.). Retrieved from Alibaba.com:
https://www.alibaba.com/product-detail/Wireless-Free-Pour-Spouts_251859709.html