Chapter 6 planning and promotion (advertising)

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Chapter 6 planning and promotion (advertisement)

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Chapter 6 planning and promotion (advertising)

  1. 1. Chapter 6 Planning and promotion (Part 2) Advertising
  2. 2. Advertising and Sales Promotion techniques The right promotion techniques can be used to attract target customers to buy our products
  3. 3. Advertising Techniques <ul><li>Television advertising </li></ul><ul><li>Print advertising </li></ul><ul><li>Radio advertising </li></ul><ul><li>Cinema advertising </li></ul><ul><li>Outdoor advertising </li></ul>
  4. 4. Television Advertising - Can reach large audiences - Almost every household in Singapore has a television set - Watching television is one of favourite past time - Television combine advertising uses a combination of sound picture and animation to attract viewers
  5. 5. Print Advertising <ul><li>Includes advertising in newspaper, magazines and brochure. </li></ul><ul><li>Uses colourful pictures, photographs of celebritieis, taglines and slogan. </li></ul>
  6. 6. Radio Advertising <ul><li>People listen to radio in the office, at home, in cars, on buses and on trains. </li></ul><ul><li>Advertising on radio is a cheap medium to use to reach a very large number of target listeners. </li></ul><ul><li>uses voice, sound effects and music to attract the attention of listeners. </li></ul>
  7. 7. Cinema Advertising <ul><li>Watching movie is a favourite past time of many young people and families. </li></ul><ul><li>Uses sound, pictures and animation to reach movie-going target customers. </li></ul>
  8. 8. Outdoor Advertising <ul><li>enables the target audience to see the advertisements many times, over and over again. </li></ul><ul><li>Placed in location where there is a lot of human traffic especially along highway. </li></ul><ul><li>Uses billboards, outdoor posters, banners, bus posters and sticker advertising in train cabins and on bus panels. </li></ul>

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