2. What is Advertisements?
is any form of communication that is used to promote a
product, service or even an opinion. We are bombarded with
advertisements that are everywhere: we cannot watch TV
without seeing advertisements (commercials), or drive down the
highway (billboards), or open a newspaper or magazine (print
ads), or listen to the radio (voice ads), and now even on the
Internet (online/pop-up ads).
3. What is commercials?
Commercial advertising is a form of communication with the intention
of promoting the sale of a particular product attached to a brand.
Branding is an essential aspect of commercial advertising. It is used to
distinguish a product from other similar products in the market.
Advertising takes place in the form of print as well as electronic media.
Print advertisements are static while electronic media advertisements
often take the form of a story or incident depicted in a short time-
frame.
4. Writing the Script
Make sure your commercial's script times out to 30 seconds (or however long
you have bought air time for). Use short sentences that grab your potential
customer's attention. You've got a very limited time frame to capture your
audience and you need to get your message across quickly. Don't get
wrapped up in long sentences. Keep them short and punchy. Your audio
should also tell the customer what you're advertising even if the customer is
in another room and can't see the TV when your commercial airs.
5. Audio and Video Must Match
When writing your commercial, you must make sure your audio and
video match. When you're talking about new car models arriving, you
don't want to see video of the current year's make. When you're
talking about your big showroom of furniture, you don't want to see
the building from the street. You must merge your audio and video to
create a powerful sales tool.
7. Frequency
Television is less demanding on frequency than radio but it still
deserves more than a one-shot deal. If you were advertising during
the Super Bowl, that would be a completely different story. But on
the local level, you need to identify the key times your ad should run
and buy enough air time for your commercial to reach your audience
at least twice. More times would be ideal.
9. Consistency
Use the same announcer, jingle, fonts, colors, etc. to keep your
commercial consistent. This helps people start to get to know your
company by all of these factors. The more you recognize the lady
pitching the hair salon down the street, the more you know exactly
what that company's name and address is before she even speaks in
the commercial.
