2. .
Advertising may also be used to reassure
employees or shareholders that a company
is viable or successful.
The activity or profession of producing information
for promoting the sale of products or services
3. HISTORY OF ADVERTISING
Advertising ages
back to 4000 BC where
rock paintings were
used as a medium of
spreading information.
A flyer from 1806
for a traditional
medicine
5. PRODUCT ADVERTISING
Product advertising is any method
of communication about the promotion
of a product in an attempt to induce
potential customers to purchase
the product.
BUSINESS ADVERTISING
Business advertising is mainly
used by service industries like
educational institutes and banks.
9. DIRECT MAILS
Direct
mail encompass
es a wide variety
of marketing
materials,
including
brochures,
catalogues,
postcards and
sales letters.
Major
corporations
know that direct-
mail
advertising is
one of the most
effective and
profitable ways
10. The shelf life of any particular print medium is limited.
Newspapers for example, are amongst the public eye only
for a day
This medium may not always give you a wide reach.
Internet, on the other hand, can target a global
audience
You can choose the size of the
advertisement space. This will help you to
plan the budget of the expenses to be
incurred while advertising
It is the cheapest method of
advertising.
11. A Billboard is a large outdoor structure typically found in high traffic areas
such as alongside busy roads.
Billboards represent large ads.to passing pedestrians and drivers.
These usually consist of Static billboards, Digital billboards and mobile
billboards.
12. TELEVISIO
NIf consumers see an advertisement which they
consider misleading or offensive, they can write to
ASCI.
Television advertising has been a popular medium for
large retailers
TV reaches a much larger audience than local
newspapers and radio stations, and it does so
during a short period of time.
It allows you to convey your message
with sight, sound, and motion, which can
give your business, product, or service
instant credibility.
13. RADI
ORadio advertising delivers a much more budget friendly
solution that other forms of advertising.
It is time efficient as the advertisement is executed
within a couple of days, unlike TV ads which require
proper designing.
Radio may not be appropriate if your
product needs to be seen or
demonstrated to showcase its
benefit.
14. INTERNETThe Internet, as a global communications medium,
provides advertisers with unique and often cost-
effective ways of reaching advertising audiences.
Online advertising gives your campaigns global
coverage, which helps your online campaigns reach
more audiences
It is easy to measure results here using
effective analytics tools which helps you
know what to do and what not to do in
your following campaigns.
15. The cinema
audience is
basically
interested in
feature film
than
advertiseme
nt
It has
limited
coverage.
If we take
the Indian
scene,
there are a
number of
small
villages
which
hardly
have
cinemas.
Screen
advertising
has a deep
impact on
the viewers
because of
large
screen size
and the
fine picture
presented
to the
viewers
combined
with
sound,
colour
motion and
16.
17. CELEBRITY
ADVERTISINGCelebrity advertising is used by companies, or a
non-profit organization which
involves celebrities or a well-known person using
their social status or their fame to help promote a
product, service or even raise awareness.LAYS
BORO
PLUS COLGATE
DISH
TV
20. It should be
simple
It should be capable of
holding the reader’s
attention
it must focus on the
product
It should educate the people
It should be true!
21.
22. Advertising has assumed not only a vital position in
an organisation but also in a consumer’s life. It thus
bridges the gap between the organisation and the
final user.
Thus every organisation must aim to adopt this
method in an appropriate way for not only boosting
the sales, but for also improving the image of the
organisation.