The document discusses Tulip Telecom's managed unified communication solution. It describes how the solution integrates voice, video and data communication over a single IP network (AVVID architecture) using Cisco IP phones. The solution allows customers to host voice calls, video calls, web meetings and retrieve voicemails through a centralized call processing agent. It provides benefits like streamlined processes, increased efficiency and productivity by allowing users to communicate through their preferred devices. Tulip offers this as a managed service to reduce customers' capital costs and shift communication infrastructure to an operational expenditure model.

1. Tulip Telecom Ltd. Managed Unified Communication

2. Agenda AVVID Architecture Old Versus New Technology Unified Communication Solution

3. AVVID Architecture

4. Voice, Video, and Data - One Network Key User Services on One Network Line Power Voice Video E-Mail Web Ring Ring

5. Value of Convergence Common Infrastructure leverages: Capital investments across the company Common knowledge pool Quicker integration and broader solutions IP Technology leverages Common standards and open competition Advanced solutions with less technology constraints Well proven model today and tomorrow

6. Convergence Benefits Today Tangible Return on Investments Building provisioning (cable plants, switching equipment) Reduced administration (zero cost moves, directories) Virtual office extensions Increased Productivity Unified messaging Personalized information services Enhanced customer response

7. Old World Versus New World Technology

8. Old World Centralized Architecture Why Change? Mainframe Terminals (TN3270) Legacy PBX Legacy Phones Features/Functionality Tied to These Boxes = Endpoints—Very Little Processing/Intelligence Characteristics Proprietary Expensive Single purpose applications

9. Distributed Web (IP) Architecture and its Global Impact Mainframe Terminals Web/Mail/Application Servers HTTP Request for Endpoint/Service Intelligent Browser Based Endpoints IP HTML Real Audio POP/SMTP JAVA Features and Applications can reside anywhere in the network DNS E-mail Relay HTTP Proxy

10. Traditional Business Solution: Separate Voice and Data Infrastructure DSL Application server Printer Attendant Console CO Line 1, 2, 3, 4 Access Switch Fax Dial backup and POS IDS FW VPN conc Analog phones Public Inter net PSTN Lobby Phone

11. Change to AVVID Architecture DSL Fax Cisco Unified Solution GUI Management station Employee PC, IP Phone 7960G and voice mail Application server Printer IP Phone in lobby, break room, or conference room Dial backup and POS Analog phones IP Phone for receptionist Wireless LAN access point Wireless IP Phone CO Line 1, 2, 3, 4 Public Internet PSTN Table PC

12. Managed Unified Communication Solution

13. Tulip Data Center Call Processing Agent CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Switch Computer Switch Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Router Switch Switch Customer Location Customer Branch Managed UC Voice Calls Meeting Place Customer Branch A B Voice Call from A to B Call Control Signal Flow Voice Channel from A to B Tulip MPLS Ring

14. Tulip Data Center Call Processing Agent CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Switch Computer Switch Computer Video Telephony CISCO 7940 IP PHONES Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Router Switch Switch Customer Location Customer Branch Managed UC Voice and Video Calls Meeting Place Customer Branch A B Video and Voice Call from A to B Call Control Signal Flow Voice and Video Channel from A to B Tulip MPLS Ring Local Remote Remote Local

15. Tulip Data Center Call Processing Agent CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Switch Computer Switch Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Router Switch Switch Customer Location Customer Branch Managed UC Voice Mails Meeting Place Customer Branch A B Voice Call from A to B Call Control Signal Flow Records Voice Mail Tulip MPLS Ring Ring Ring

16. Tulip Data Center Call Processing Agent CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Switch Computer Switch Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Router Switch Switch Customer Location Customer Branch Managed UC Voice Mails Contd… Meeting Place Customer Branch A B Alerts the Phone “You have a Voice Mail” The User can retrieve voice mail from phone or voice mail can be sent as a .WAV file as an email Tulip MPLS

17. Integrated Messaging Client View: Example

18. Tulip Data Center Call Processing Agent CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Switch Computer Switch Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Computer CISCO 7940 IP PHONES CISCO 7940 IP PHONES Router Router Switch Switch Customer Location Customer Branch Managed UC Meeting Place Meeting Place Customer Branch A B User “A” schedules a Meeting and invites B and C C User Dials the meeting place number as emailed to them Everyone gets in the conference MPLS

19. Web Meeting Room Tour - Full Meeting Room Participant List: Show all web and voice participants in the conference Chat Pod: In session chat is provided. Chat with a specific participant or send a message to everyone Note Pod: In session notepad is provided Share Window: This collaboration space allows participants to screen share an application, window or their desktop User can share a presentation Voice, Video and Presentation (Data) Integration

20. In Summary… Benefits of Unified Communication Streamline business processes Increase efficiency and employee productivity Find the right person on their preferred device right now Take control of communications—eliminating human middleware

21. What Tulip Can Offer Technology requires investments like: Capital Expenditure for the infrastructure. Bandwidth Operational cost Skill Sets etc. Tulip Offers Managed Unified Communication as an “Opex” Model. Just ask for the service and improve the way you communicate

22. Thank you Ashraf I. Memon Head – Managed Services