This presentation follows my journey through the course on Developing a Professional Online Identity.

1. KEVIN R. REILLY
GCEP/TRMA 585: Developing A
Professional Online Identity Spring 2013

2. ONLINE IDENTITIES, PERSONAL
BRANDING, SOCIAL MEDIA

3. LINKEDIN
The purpose is all in the
name. Linkedin describes
its’ mission …
“to connect the world's professionals
to make them more productive and
successful “.
I have been able to
connect and re-connect
with colleagues from my
past and present. This has
become a very effective
online business card.
www.linkedin.com/pub/kevin-r-reilly/64/443/42b/

4. ONLINE PRIVACY
Before going much further we must discuss privacy
issues. What can go wrong?
1.1.It is easy for content to get out of control. PrivacyIt is easy for content to get out of control. Privacy
settings must be managed.settings must be managed.
2.2.Your professional image may be at risk and yourYour professional image may be at risk and your
private life may be more open than you desire.private life may be more open than you desire.
3.3.““Once posted, always posted” seems to be theOnce posted, always posted” seems to be the
motto of privacy. Be cautious about pictures andmotto of privacy. Be cautious about pictures and
discussions.discussions.
4.4.Beware of hijackers and/or hackers. Stay vigilantBeware of hijackers and/or hackers. Stay vigilant
and use secure passwords.and use secure passwords.

5. TWITTER #GCEP585
Twitter is amazing! After having been
introduced to Twitter and opening an
account I was able to connect with
colleagues all over the world.
Following people and groups that have
shared interests and concerns has
become a part of my daily routine. Being
able to share information through tweets
and have discussions that you can in turn
share with others is a fantastic way to
connect with other professionals.
https://twitter.com/reillykr

6. PROFESSIONAL FACEBOOK PAGES
Professional facebook pages
may prove to be a fruitful
advertising method for certain
types of businesses, but not
for me.
I have chosen to keep my
facebook presence private.
This part of my online
experience is reserved for
family and close friends

7. GOOGLE PLUS (G+)
Google Plus intrigues me. It is definitely
something I will include in my future.
Here are several reasons why…
1.It can attach your online presence to a
search engine through SEO (Search Engine
Optimization)
2.The use of Hangouts is a powerful tool. The
possibility for me to present training
workshops online is something I will consider
in the future.
3.There may be the potential for some group
therapy options if ethical concerns about
confidentiality can be overcome.

8. BLOGS: BLOGGER, WORDPRESS, TUMBLR
This is what I wrote about my experience in week 7
as the class looked into blog formats…
Blogger appeared to be the easiest format for someone justBlogger appeared to be the easiest format for someone just
starting out but I liked the Wordpress format best and the factstarting out but I liked the Wordpress format best and the fact
that it could be directly linked to a professional websitethat it could be directly linked to a professional website
intrigued me. This is something I will be looking forward tointrigued me. This is something I will be looking forward to
being a part of my professional future.being a part of my professional future.
Here is a great example of a blog by a Mental
Health Professional that is a must read to feel the
emotion that can be expressed through blogging.
http://thetherapistwriter.wordpress.com/2013/01/

9. LEARNING FROM MENTAL HEALTH
PROFESSIONALS & ORGANIZATIONS
Here is where the use of social media really shines. I
have been able to connect with over 30
professionals and several organizations that work in
the area that I am currently working in and will
specialize in as a Mental Health Professional.
• Check out these professionals on Twitter:
• Melanie Greenberg @DrMelanieG
• Andy Fenwick @Alternativeandy
• Successful Practice @PracticeBuild
• Jeffrey Guterman PhD @JeffreyGuterman
• Dan Parton @socialcaredan
• DeeAnna Nagel @TherapyOnline
• Dr. David Ballard @DrDavidBallard
• Dr. Jennifer Howard @DrJennifer

10. MANAGING YOUR ONLINE IDENTITY
You are really visible online; Twitter, Linkedin,
Facebook, Google+, & more……
NOW WHAT???
HootSuite is an application that
can help sort through the myriad
of information on other sites

11. PORTFOLIOS & PROFILES
http://about.me/reillykr56

12. CURATION TOOLS: SCOOP.IT/PINTEREST
SOCIAL MEDIA ETHICS FOR THERAPISTS
Scoop.it is a great tool to gather
professional material and I will
continue to create topics to share
with others.
Pinterest is a fun place to gather
ideas and I will continue to use this
in my personal life and share it
privately with family and close
friends.

13. WEBSITES & DOMAIN NAMES
One of my goals for this next year is to create a
professional website that I can link together with the
rest of my online presence. Wordpress.org seemed
to be a wonderful platform to fulfill this vision. I was
pleased to find that the domain name that I
searched was available on nearly all of the social
networking sites.

14. MAKING A DIFFERENCE
GOALS & STRATEGIES
Everything I desire to do in my future was spelled out
in the article, 8 Real World Marketing Strategies From
Successful Therapists, by Julie Hanks, LCSW
1.1.Public SpeakingPublic Speaking
2.2.Dynamic WebsiteDynamic Website
3.3.Say “Yes” to social MediaSay “Yes” to social Media
4.4.Connect With Other ProfessionalsConnect With Other Professionals
5.5.Everyday Life NetworkingEveryday Life Networking
6.6.Word of MouthWord of Mouth
7.7.Expert Media AppearancesExpert Media Appearances
8.8.Write for Papers & WebsitesWrite for Papers & Websites

15. SLIDESHARE
One of my passions in life is training and coaching
individuals to better themselves.
Slideshare allows me to develop training materials
and post them for the world to see.
Watch this space for more training materials on assisting
people with disabilities manage the effects of mental
illness in their lives.

16. FINAL THOUGHTS
The Adventure Begins
I have learned a great deal in this course. Much of it
was new ground and at times I struggled to grasp the
immense amount of information that is present in the
realm of social media. Some of the applications have
made it easier for me to progress to where I know I want
to be professionally, others I will never use. My
experience with “Developing a Professional Online
Identity” will prove to be very fruitful.
Kevin R. Reilly