Navigating the Seas of Social Media
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The document provides tips on navigating social media and developing an effective social media strategy. It discusses that social media involves engaging consumers, listening to understand their needs, and becoming a valued member of the community. It also outlines steps for social media communication, including engagement, influence, and becoming found online through providing value. The document recommends having goals, understanding your company/product, integrating social media into your overall marketing strategy, offering value without asking for something in return, and finding opportunities to take relationships offline.
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Navigating the Seas of Social Media
- 1. Lead, Follow or Get Out of The web Navigating The Seas of Social Media By Hal Lublin CMO, Social Media Marketing Institute Director of Social Media - Prodegé, LLC Director of Programming, SMCLA Philadelphian Guy Who Enjoys Making Lists
- 2. What Social Media IS
- 3. What Social Media is NOT
- 4. Some Facts Source: Pew Internet and Mashable Email logo courtesy of http://www.flickr.com/people/epublicist/
- 5. Some Facts Source: Pew Internet and Mashable Email logo courtesy of http://www.flickr.com/people/epublicist/
- 6. Some Facts Source: Pew Internet and Mashable Email logo courtesy of http://www.flickr.com/people/epublicist/
- 7. Some Facts Source: Pew Internet and Mashable Email logo courtesy of http://www.flickr.com/people/epublicist/
- 8. Some Facts Source: Pew Internet and Mashable Email logo courtesy of http://www.flickr.com/people/epublicist/
- 12. Social Media
- 14. Social Media ENGAGE consumers LISTEN to consumers so you can understand what they want and need
- 15. Social Media ENGAGE consumers LISTEN to consumers so you can understand what they want and need Become a valued member of the COMMUNITY
- 16. Social Media ENGAGE consumers LISTEN to consumers so you can understand what they want and need Become a valued member of the COMMUNITY Establish expertise and EARN trust
- 19. Social Media Sales Cycle
- 20. Steps of Social Media Communication Interaction Engagement Influence
- 21. As Your Build Your Online Presence, Influence is Amplified Facebook Linkedin Influence Strong Influence Twitter Major Influence
- 22. ...And You Become Found Online
- 23. You Gain Trust and Influence By Providing Value
- 24. You Gain Trust and Influence By Providing Value
- 25. Social Media Strategy: Hub & Spokes
- 27. Different Tools For Different Styles Blogging
- 28. Different Tools For Different Styles
- 31. Different Tools For Different Styles
- 35. Different Tools For Different Strategies
- 36. Different Tools For Different Strategies
- 37. Different Tools For Different Styles
- 38. Different Tools For Different Styles/Needs
- 41. Community Management 101
- 42. Community Management 101
- 43. Use Google Alerts to Create a Listening Station
- 44. Use An RSS Reader to Create a Listening Station
- 45. Use Twitter Search/Lists to Create a Listening Station
- 52. Reputation Management Is Important!
- 54. Measurement
- 56. Ethics & Social Media
- 57. 5 Steps to a Successful Marketing Strategy 1. Have Goals
- 58. 5 Steps to a Successful Marketing Strategy 2. Understand Your Company and Your Product
- 59. 5 Steps to a Successful Marketing Strategy 3. Integration Is Key
- 60. 5 Steps to a Successful Marketing Strategy 4. Offer Value Without Asking For Something In Return
- 61. 5 Steps to a Successful Marketing Strategy 5. Find Opportunities to Take Online Relationships Offline
- 62. Quick Tips Be CONSISTENT Be GENUINE Be CREATIVE Get INVOLVED Mind your MANNERS
- 63. Thank You! @hallublin Facebook.com/hallublin Linkedin.com/in/hallublin www.slideshare.net/hallublin
Editor's Notes
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- A collection of websites that allow people to create & share content, engage in conversations and stay connected to one another.\n A set of powerful tools businesses can use to engage new clients, keep existing clients, earn trust and establish exper A collection of websites that allow people to create & share content, engage in conversations and stay connected to one another.\n A set of powerful tools businesses can use to engage new clients, keep existing clients, earn trust and establish expertise\n
- A Fad\n A Magic Bullet\n A Sales Tool\n One Size Fits All\n
- 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
- 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
- 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
- 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
- Too much noise\n \n
- Annoying\n\n
- Inconsistent\n
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- Not only are they promoting themselves, they’re also offering hydration tips and sharing videos that entertain and appeal to the people that drink their water.\n
- Jennifer \n
- Let’s talk about the Hub and Spokes strategy - your hub is your homebase on-line - the place where you capture and convert customers - spoke is a touchpoint outside of your hub where you connect, engage, provide value, and ultimately lead people back to your hub.\n
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- Can act as a home-base or a place where it’s OK to capture/convert Hub\n Bridge between Traditional & New Media\n Encouraging Comments/Feedback creates a sense of ownership and community for the reader\n High Hurdles/High Rewards\n Don’t just put out content; have a personality!\n
- SOCIAL network - people don’t want advertisements or sales pitches\n Business Pages & Groups allow you to connect with communities or give communities a home\n Excellent relationship management tool\n Changes often, so can be a dangerous hub\n
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- Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
- Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
- Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
- Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
- LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
- LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
- LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
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- Don’t Feed the Trolls!\n\n
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- Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
- Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
- Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
- More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
- More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
- More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
- More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
- More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
- What happens in Vegas goes on Facebook and Youtube and Twitter. Online is permanent. I could stream this live to the internet right now from my phone.\n
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- Everybody wants to know the ROI of Social Media. We may not look at the dollars we bring in because social media isn’t a sales tool, but there are things we CAN measure. Clickthroughs on shared links. Views, Subscribers/Hits on a blog, linking information that tells us where people are getting to us from. But in a business setting, how about look at customer satisfaction? Cost reduction on the marketing side?\n\nLet’s look at it another way. What’s your return on ignoring? \n
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- The internet is NOT the wild west.\nDon’t state opinion as fact\nQuote your sources\nGive credit!\n
- Have a Goal. WHY do you want to use social media? To deepen your relationship with your audience? Extend customer service? Crowdsource? Create stronger channels for customer feedback? The decision is yours, and you can’t really figure out what to measure until you know what you’re trying to achieve.\n
- Honestly assess where you are. What do you do well? What are problem areas? Social media allows you to share your “awesome” with everyone, but it can also expose weaknesses. \n
- Social Media doesn’t exist on an island. Your current marketing needs to inform your social media efforts, and in turn your social media efforts will influence your traditional marketing.\n
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- Tweet-ups. Social media club. If you don’t see a group, start one.\n
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