5 learnings from a former LinkedIn mobile growth product manager.
1/ have a growth mindset to cope with failure and learn quickly
2/ understand user motivation and ability to create habits
3/ leverage active user actions to increase engagement
4/ utilize your new tools: push & permission to increase activation and retention
5/ architect the system: server & client to optimize for learning & testing
Chandigarh Call Girls Service ❤️🍑 9115573837 👄🫦Independent Escort Service Cha...
5 Mobile Growth Hacking Lessons learned at LinkedIn
1. 5 Learnings
Mobile Growth Hacking
Charlton Soesanto
PM at Misfit via LinkedIn mobile growth
linkedin.com/charltonsoesanto
@charltonys
*presented on 11/6 at the mobile growth hacking metope
hosted by Branch Metrics & Apportable
3. IS
what growth hacking…
data-driven method to grow active users
that identifies & increases the right metrics that measure user value
IS NOT
increasing total signups
empty get-rich quick tactics
12. I have a growth mindset
II understand user motivation and ability
III leverage active user actions
IV utilize mobile tools: push & permissions
V architect the system: server & client
Key
Learnings
13. I have a growth mindset
to cope with failure and learn quickly
Key
Learnings
14. growth mindset:
your abilities can be developed through hard work;
talent is just the starting point.
15. Jackson Pollock is a example of an artist with a growth mindset.
growth is an art as much as a science.
16. experts agree he had ‘little native talent.’
but he redefined and revolutionized modern art anyway.
17. The only failed test…
is the one from which you learn nothing.
32. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
Key
Learnings
33. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
III to increase engagement Key
Learnings
leverage active user actions
34. If an active user does 1 thing,
let the user easily do more of that 1 thing.
42. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
III to increase engagement Key
Learnings
leverage active user actions
43. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
III to increase engagement
leverage active user actions
IV to increase activation and retention
utilize your new tools: push & permission
Key
Learnings
44. Push and permissions may be the strongest contributors to
your growth & engagement.
54. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
III to increase engagement
leverage active user actions
IV to increase activation and retention
utilize your new tools: push & permission
Key
Learnings
55. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
III to increase engagement
leverage active user actions
IV to increase activation and retention.
utilize your new tools: push & permission
V to optimize for learning & testing
architect the system (server & client)
Key
Learnings
59. I have a growth mindset
to cope with failure and learn quickly
II to create habits
understand user motivation and ability
III to increase engagement
leverage active user actions
IV to increase activation and retention.
utilize your new tools: push & permission
V to optimize for learning & testing
architect the system: server & client
Key
Learnings