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Trends-2-How-to-spot-a-trend lesson 3.pptx
- 1. HOW TO SPOTA TREND Mrs. Shemm O. Galvez
- 9. • A trendis the general tendency or direction in which something’s going to move, develop or change. • It’s defined by a shift in mentality or behavior that then influences a significant number of people
- 10. • ‘TRENDS’ lastmuch longer and have a much greater impact on society ‘FASHIONS’ or ‘FADS’ • increase dramatically followed by an almost immediate decline FASHION/FADS vs. TRENDS
- 11. Why is itimportant to spot a trend? • plan more effectively for the future • introduce more successful initiatives to your business • by focusing on what will happen next, you can make more informed decisions in less time, saving a lot of energy and money in the long run.
- 12. Step 1: Knowyour objectives • Firstly, you shouldn’t dive into spotting trends before you know why you’re spotting them and what you want to achieve. For example, are you looking to find an idea that will make you money, or that will encourage your existing target audience to spend more with you? Who are you targeting? Establish your goals and chosen industry before you move forward.
- 13. Step 2: Understandthe Landscape
- 14. a. The Innovators Theseare your quirky, open minded and extravert people who innovate new ideas, try new things, take big risks and generally don’t care about what people think. Only 2.5% of people are innovators, so you may not even know one personally. If you do, it’s recommended that you get to know them, find out what they do, where they go and generally feed off of their thoughts and habits.
- 15. b. Early Adopters They’reconsidered to be a ‘go to’ person for new information and early trends. They take the trends early on and encourage others to join in by reducing their fears. Often have disposable income/more free time to invest in trends at their early stages.
- 16. c. Early Majority Taketheir time to asses products and new trends before they take them on – need to know that they won’t be considered strange. Willing to embrace new trends as long as they understand how it will fit in with their lives
- 17. d. Late Majority Adoptin reaction to peer pressure, emerging norms, or economic necessity. Any uncertainty and fears must be resolved before they adopt the trend.
- 18. e. Laggards Traditional, makedecisions based on past experiences. Often economically unable to take risks on new ideas. Into specific hobbies – could potentially be the innovator of a particular concept or industry.
- 19. Step 3: Look& Observe Once you have a clearer picture of who you should be talking to, and where you should be hanging out, what you should be reading and watching – DO IT. Immerse yourself in information from your chosen areas, research as much as you can HANDY RESEARCH TOOLS • Google News • Kickstarter – a great website showcasing the latest products, inventions and trends. • Newspapers, magazines & blogs • Email Newsletters & Facebook Pages • Market research, surveys and polls • Everyday observations
- 20. Step 4: Connectthe Dots Once you’ve collated information and the latest news from your chosen area, you can start to group articles together, assess and find connections between the elements. TOOLS FOR BOOKMARKING • Evernote – A great tool that lets you assign photos, docs, scans, notes etc for future reference. • Pinterest – A great content sharing service that allows members to “pin” images, videos and other objects to their pinboard for future reference. • Delicious – An online social bookmarks manager that lets you save, organise and discover interesting links on the web. • Freemind – great free tool for creating mindmaps • Old fashioned pen & paper, sticky notes & white boards
- 21. Step 5: Assess& Test • Once you have connected the dots between your findings and found re-occurring themes and connections, you can then assess the potential trends to see how they are doing in the current landscape, and make potential predictions for the trends future. • You can use GOOGLE TRENDS or GOOGLE KEYWORDS
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- 24. Then ask yourselfthe following: • What are the needs that the trend satisfies (is it a trend or fad)? • How many people won’t be able to or be interested in taking advantage of the trend? • What will affect the speed of the trend? • Where is the trend now – who’s currently using it on the innovation curve?