The document discusses the concept of trends, defining them as continuous developments that reflect societal, cultural, economic, and political changes. It categorizes trends into megatrends, which are long-term and transformative, and microtrends, which are short-term and localized. Additionally, it emphasizes the importance of trend analysis and spotting to predict future events and capitalize on emerging opportunities.

1. Trends, Networks, and
Critical Thinking in the
21st
Century
Q u a r t e r 1 – M o d u l e 1

2. OBJECTIV
E
Definition of trend
Explain the process on how to spot a trend
Point out the elements that make up a trend
Describe the different characteristics of a trend

4. 1. GAMESDNERT
2. ROCIMDSNTRE
3. REDNT POTTERS
4. REDNT POTTINGS
5. REDNT SISANALY
1. MEGATRENDS
2. MICROTRENDS
3. TREND SPOTTER
4. TREND SPOTTING
5. TREND ANALYSIS

5. Trend is a continuous development towards something new or
different. It simply reflects on what seems to be going around at any
given time.
Is a recurrent phenomenon that takes place over time and gives rise
to speculation in the future. It can be in any area and doesn’t only
reflect fashion, pop culture and entertainment, but to all dimensions.
It could be socio-cultural, economic and/or political dimensions.
Sanders, Soper and Rotwell (2009).
The way of doing new things of an individual, group or societal
approach then followed by many people.
It has ability to influence or even direct people to adapt, accept and
follow what is new. Also, trends tend to shift peoples’ needs and
wants as it distracts the present trends then proposed new ones in
the form of innovations.
DEFINITION OF A
TREND

6. 2 TYPES OF
TRENDS
Megatrends are those larger patterns of broad trends that
reshape and transform our lives. LONG TERM TRENDS
Microtrends is the advocate
localization as opposed to
globalization. It recognizes that
people and communities have
never been more refined and
more conversant about the
choices they make in their
everyday lives. SHORT TERM
TRENDS

7. 2 TYPES OF
TRENDS
Megatrends EXAMPLES: Globalization, Climate Change, Aging
Population and etc.
Microtrends EXAMPLES:
Fashion trends, Social Media
Trends, Food trends

8. Trend analysis
The practice of collecting information and
attempting to spot a pattern, or trend, in the
information.
Sanders, Soper, and Rotwell (2002) stated that
―an examination of trends phenomena and
speculation on its likely impact in the future.
. It will be used in predicting future events or
estimating uncertain events in the past, and
distracting present events just to promote new
ones.
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9. Trend spotting is the process of identifying of trends. Rehn and Lindkvist (2013)
define trend spotting as attempting to see the future in the present situation.
Trend spotter is the people who notice and report on new fashions, activities that
people are starting to do.
Projecting trends is an act that assumes
the future that will be a logical
extension of the past, will be based
from the past, present and what will be
in the future regardless of defined and
undefined factors that contribute from
its changes or development.
Projecting trends is the process of
predicting future consumer demand
based on historical and current market
data.
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10. 1. Anticipate change- The constant thing in this world is change.
Assume that change is coming and look for it. Change can be
either social-- as in the rise of socially responsible business-- or
technological, as exemplified by the growth of gadgets.
Sometimes change can be both. The great example of it is social
media.
2. See it coming - The basic tools of the trend tracker are seeing,
hearing, smelling, tasting and touching. In other words, every
sense that can be used to get information about the world
should be employed in seeing for upcoming changes.
3. Distinguish between short-lived fads and long-term trends -
Strive to identify big changes that create lasting problems that
many customers will be happy to pay to solve. The idea is to
wind up with a business model in which revenues are larger than
costs for a long period, not one that limps by on slender profit
FIVE WAYS TO SPOT AND
CAPITALIZE ON TRENDS

11. 4. Make sure your solutions are realistic- it’s relevant to talk to target
customers. Make sure the solution you envision is one you can
realistically provide with features. Costs must establish alternatives
will compare favourably.
5. Create a competitive advantage- To get the biggest benefit, be the
first doer. Be courageous! It is uncommon for any single entrepreneur
to be the only one who sees an opportunity. Most will hesitate and
not move at all. Many others will not move quickly enough. Lasting
competitive advantage usually goes to the first entrant to stake a
market out and capture customer loyalty. Those who come later
usually have to settle for slimmer profits and more competition.
FIVE WAYS TO SPOT AND
CAPITALIZE ON TRENDS

12. SUMMARY:
TRENDS
2 TYPES OF TRENDS
TREND ANALYSIS
TREND SPOTTING
TREND SPOTTER