TREND

1. Presented by: Group 1
PRESENTATION

2. is considerd as a collage present circumstances that
extend current patterns into the future (Cornish,
2004 and Canton 2006), However an examinition of
these phenomena speculation on the likely impact
they will have in the future called TREND ANALYSIS.
TREND

3. Grants "future vision" It allows populations to be
proactive in response to future events. Futhermore,
TREND ANALYSIS is thewidespread practice of
collecting information and attempting to spot a
pattern in the information.
TREND ANALYSIS

4. °Trend spotting - as attempting to see the future in
the present situation. On the other hand the people
who notice and report on new fashion, activities the
people are strating to do is called TREND SPOTTER
THE PROCESS OF
IDENTIFYING OF TRENDS

5. ° conversely an act that assumes the future that will
be a logical extension of the past is defined as act of
Project Trends this Projecting Trends will be based
from the past present and what will be in the future
regardless of undefined factors that contribute from
its change development
THE PROCESS OF
IDENTIFYING OF TRENDS

6. 1. Anticipate change - The constant thing in this world
is change. Assume that change is coming and look for
it.
2. See it coming - The basic tools of the trend tracker
are seeing, hearing, smelling, tasting and touching.
5 WAYS TO SPOT AND
CAPATILIZE ON TRENDS

7. 3. Distinguish betweenn short-lived fads and
longterm trend - Strive to identify big changes that
create lasting problems that many customers will be
happy to pay to solve.
4. Make sure your solution are realistic - Again, Its
relevant to talk to target customers. Make sure the
solutionbyou envision is one you can realistcally
provides with features
5 WAYS TO SPOT AND
CAPATILIZE ON TRENDS

8. 5. Create a competetive advantages - To get the
biggest benefit be the first doer. Be courageous! It is
uncommon for ang single entreprenuer to be the only
one who sees an opportunity
5 WAYS TO SPOT AND
CAPATILIZE ON TRENDS

9. QUESTIONS!

10. 1. What is the nature of trends?
a. Permanent
b. Consistent
c. Ever-changing
d. Unpredictable
2. What is trend analysis?
a. Creating new fashion
b. Projecting sales only
c. Collecting information to spot future patterns
d. Guessing future market valuesl
MULTIPLE CHOICE:

11. 3. What does trend analysis grant us?
a. Money
b. "Future vision"
c. Immediate success
d. Public attention
4. What is trend spotting?
a. Inventing new gadgets
b. Watching trends on TV
c. Seeing trends in the present situation
d. Copying competitors

12. 5. What is a trend spotter?
a. Someone who invests early
b. A person who follows social media
c. One who notices and reports new trends
d. A fashion icon
6. Which of the following is NOT a basic tool for trend
tracking?
a. Hearing
b. Smelling
c. Guessing
d. Touching

13. 7. According to the document, trends often move in a:
a. Straight line
b. Zigzag manner
c. Circle
d. Spiral
8. What is the first step in capitalizing on trends?
a. Sell products
b. Anticipate change
c. Wait for others
d. Copy a competitor

14. 9. What is important when proposing a solution?
a. It should be expensive
b. It must sound good
c. It must be realistic
d. It must be trendy
10. What does it mean to create a competitive
advantage?
a. Be first and bold
b. Copy others
c. Avoid competition
d. Reduce quality

15. True or False (Write T if the statement is true and F if
it is false):
11. ___ Trends always go up and never reverse.
12. ___ Trend analysis involves collecting and analyzing
past and present data.
13. ___ A trend spotter waits until a trend is popular to
act.

16. True or False (Write T if the statement is true and F if
it is false):
14. ___ Seeing, hearing, and touching are ways to track
trends.
15. ___ Creating a business model with low revenue is
ideal.

17. 16-20. Enumerates the five way to spot and capitalize
on trend.
ENUMERATION:

18. THANK
YOU