This document discusses trends in technology and society and their implications for academics. It notes the rise of social tools and networks and how they can transform research, teaching and service if academics build serious online presences. While tools exist to reflect and reimagine academic work, scholars must choose to connect and invest in peers and students online. Understanding networks will be an important literacy in the 21st century. The document advocates open access, student-controlled learning spaces, tagging and other info literacies, and focusing pedagogy on connections over content. It quotes positive experiences from integrating social networks and argues education should shift to something we create ourselves.