This document discusses trends in social media and online tools. It provides an overview of the history and milestones of multimedia and new media from 1995 to 2009. It also lists key terms related to social media and blogs and describes how to use tools like blogs, YouTube, Twitter, and RSS feeds for professional purposes.

1. Trends in Social Media Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com

2. Courses Web Design and Publishing - www.cindyroyal.com/webdesign Multimedia Journalism - www.cindyroyal.com/multij Issues in New Media - www.cindyroyal.com/newmedia Advanced Online Media - www.cindyroyal.com/advanced

3. Milestones in Multimedia 1997 Black Hawk Down 1998 Drudge Report Google 1999 Blogger IndyMedia 2000 OhMyNews AOL/Time Warner merger 2001 DotCom Bust 9/11 Tributes Wikipedia launched 2002 Google News 2004 Jon Stewart on Crossfire Rathergate Press Credentials to Bloggers WikiNews, Facebook, Digg 2005 YouTube News Corporation buys MySpace 2006 Macaca Invention of the Year - YouTube Person of the Year - You Google Buys YouTube $1.65B 2003 RSS Google Buys Blogger MySpace launched 1995 Craigslist launched Slate, Salon, USA Today, Houston Chronicle, Philadelphia Inquirer online 2007 VA Tech Twitter tips at SXSW Invention of the Year - iPhone CNN/ YouTube Debates Pre-1995 Wired Magazine - 1993 NY Times on AOL - 1994 Nando -1994 1996 Washington Post Wall Street Journal Chicago Tribune LA Times MSNBC 2008 CBS acquires CNET Candidates embrace social media EveryBlock.com

4. 2009

5. Key Terms Blog Web 2.0 User-generated content Mobile/Moblogging Mashup RSS Tag/ Tag Cloud Podcast/Vcast Wiki Web-first journalism Programmer/Journalist OpenSocial Widgets

6. Social Media No longer required to know HTML/CSS/Web or Graphic Design/FTP/Domain Registration/Hosting to have a presence on the Web The Web is the location of user-generated content galore Lots of free and cheap tools that you can use Easy to implement Fun to try out

7. Using RSS Feeds Rich Site Summary or Really Simple Syndication Set up an RSS reader like iGoogle. Set up custom RSS feeds on particular topics using Google News Use to keep up with news and trends Easy access to news

8. Keeping Up Google News/Yahoo News - Technology NY Times Technology/David Pogue Wired News Scobleizer TechCrunch Digg Web Strategy by Jeremiah Owyang Techmeme MediaTricks Social Media Today Mashable

9. Blogs cindytech.wordpress.com - personal tech blog royalmulti.blogspot.com - Multimedia Journalism class, combination of observations and articles. txstatemcweek.com – Mass Comm Week blog gradnewmedia.blogspot.com - Graduate Issues in New Media class, observations from readings www.sxtxstate.com - South By Texas State, coverage of SXSW Interactive, photos, video mc1313sum08.blogspot.com - Writing for the Mass Media Course www.onthatnote.com - personal music Web site, integrated with blog

10. YouTube Low threshold for experimentation Easy to upload video Accepts a variety of formats Can be embedded into blogs

11. Twitter Microblog - 140 characters Used by news organizations to give quick updates, follow breaking stories PR and Ad – use to push information about company, thought leadership, give company personality Bands, politicians, tech pundits, friends ... Find interesting people to follow, ask questions, participate Use with RSS feed to follow action. Create a hashtag keyword to search on a topic. @scobelizer, @kevinrose, @statesman, @mediatricks, @digitaljournals, @TechCrunch, @TechMeme ... lots more me - @cindyroyal

12. More Online Tools Facebook or MySpace – set up groups; post content; stay in touch del.icio.us - social bookmark manager Second Life Niche Social Networks Ning - WebPubNET.ning.com KickApps LinkedIn Flickr/Picasa – photo sharing sites Aggregators like FriendFeed and socialthing!

13. On The Go... Blogger Mobile – send photos and text directly from you phone to your blog Qik.com – stream LIVE video from your phone! Live, streaming video – Ustream.tv, Mogulus.com

14. Resources SXSW Interactive - www.sxsw.com/interactive Wired Magazine - www.wired.com Cyberjournalist.net - Great Work Gallery - www.cyberjournalist.net/category/great-work-gallery Online News Association - ona.org Online Journalism Awards - http://www.journalists.org/ Knight Digital Media Center - www.knightdigitalmediacenter.org Poynter Online and Multimedia - www.poynter.org/subject.asp?id=26 Wired Journalists - wiredjournalists.com/ Online Journalism Review Archives - ojr.org Interactive Narratives - interactivenarratives.org/ News Videographer Blog - Angela Grant - newsvideographer.com We The Media by Dan Gillmor Convergence Culture by Henry Jenkins The Long Tail by Chris Anderson Editor & Publisher Awards - royal.reliaserve.com/eppy/winners2008.html Journal of Computer-Mediated Communication - jcmc.indiana.edu

15. Some recent articles 10 Ways to Make Press Releases More SEO Friendly – Mashable - http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/ 10 of the Best Social Media Tools for PR Professionals – Mashable - http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/ The 5 Rules of Advertising on Twitter – Old Media New Tricks - http://www.oldmedianewtricks.com/?p=48 Twitter 101- http://socialmediatoday.com/SMC/55081