The document provides an overview of social media and web 2.0 tools for teaching presented by Stephen Quinn. It discusses various social media platforms such as blogs, YouTube, Flickr, Facebook, LinkedIn, and Twitter. It provides statistics on the growth and usage of these platforms and gives examples of how they can be used for teaching and professional networking.

1. Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888

2. A bit about me … reporter, producer and editor in 5 countries 1975-95 university journalism teacher since 1996 Continue to practise journalism (PANPA columnist 1996-2005) published 14 books and 3 teaching manuals (almost all about journalism and technology) Another book due out in November 138 conference presentations in 26 countries 100 training courses in 8 countries consultant with Ifra Newsplex and Innovation International member Online News Association’s international committee

3. Some concepts Social media : YouTube, Flickr, blogs Social networking : Facebook, LinkedIn “ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs A contribution to a blog is called a post “ Twittersphere ”: all of the stuff associated with Twitter A contribution to Twitter is a tweet Collectively called “ Web 2.0 ”

4. Today: Web 2.0 for teaching

6. 2010: Mobile phones Blogs, moblogs, podcasts, vlogs, wikis Google tools Skype / Callrecorder Web 2.0 Facebook LinkedIn Delicious Flickr Twitter Massive technological change driven by Moore’s law and Hwang’s law

7. 2015 ? Amazing technologies … just beyond the horizon Samsung briefing, October 2009

8. Let’s see: Who has a blog ? Who uses Facebook ? Who has a LinkedIn account? What about MySpace ? Who has a Flickr account? Who uses Twitter ?

9. Almost everything I mention today is a four-letter word starting with “f” FREE

10. About the blogosphere 175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second) Feb 2004 Technorati tracked 2.4 million blogs June 2009 Technorati tracking 112.8 million blogs & > 250 million pieces of social media Technorati claims to report within 8 minutes of blog being published

11. More blog stuff First blog December 1997 Ben & Mena Trott 2001: Moveable Type ( homage to Gutenberg) Wordpress the other major player, plus Google’s Blogger July 2006 Pew said 57 million people read blogs each day in the United States 8 million American adults said they had created blogs half of all American teenagers aged 12-17 (about 12 million) have created content for web China had about xxx million blogs in March 2010 Australia had about 750,000 blogs as of 2009

12. Flickr 4 billion photos and growing Demonstrate http://www.flickr.com/ Advanced search + "For a Location" Or http://www.flickr.com/map

13. Social bookmarking: Delicious This weirdly-named site ( http://delicious.com / ) allows you (after you register) to store all your bookmarks in one location on the web Better still, you also have access to anyone ’s bookmarks, a great research tool Ideal if you are planning and co-ordinating a project that involves people in different locations Quinn bookmarks at http://delicious.com/sraquinn/

14. Skype Enables free calls around the world to other skype users … Download software from web at skype.com Choose a name for your skype account Put money into an online account via credit card to phone landlines and mobiles … Demonstrate Skype and CallRecorder

15. Facebook By March 2010 most visited site on web > 8 million Australians on Facebook 6 million “active” users (Oct 2009) Active = use at least once a month But half of the 6 million use Facebook daily (average 22 minutes) Demonstrate Facebook

16. LinkedIn Network tool for professionals 60+ million users worldwide Median age 41 Median income $US 100,000 >1 million users in Australia Find people, companies, jobs Demonstrate LinkedIn

17. Focus on micro-blogging Twitter Zousa Tumblr Utterli Plurk Yammer

18. Excellent resource at http://help.twitter.com/ Short (140 characters) postings Status Share links Interact with the audience Most people update from their computer via web browser (65%). Others use mobile phone …

19. Videos about Twitter http://www.youtube.com/watch?v=PN2HAroA12w T w itter in plain English, also by the talented Lee LeFever: http://www.commoncraft.com/twitter

20. The Twitter home page

21. Twitter in Australia May 2009 : 780,000 people on Twitter in Australia Spend 10 minutes per month 3.6 times a month K ey demographic : 36% of Twitter users aged 35-49 August 2009 : 1.5 million on Twitter in Australia Still 10 minutes per month 4 visits a month 57% of users are 35+ Source: Ben Shepherd , former d igital d irector for Maxus in Australia , using Nielsen’s Netview

22. Search tool for tweets http://search.twitter.com/ Show advanced search

23. Using Twitter Demonstrate TweetDeck Other Twitter-connected sites Tweetscan www.tweetscan.com Tweetgrid http://www.tweetgrid.com/ Tweepsearch http://tweepsearch.com/ Twittervision http://twittervision.com/ Hunt celebrities http://www.celebritytweet.com/

24. Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)

25. Twitter tools: @ and D Want a public conversation? @ Want a private conversation? D

26. The power of retweet (RT) Spread the word (like forwarding an email) Encourages others to share Many more eyes if a tweet goes viral

27. Example of viral story, Sep 30

28. Hashtags (#) Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference last December to link all tweets Other examples: #mumbai, #iran Find hashtags via http://hashtags.org/ Check out http://wefollow.com/

29. HOW SCHIBSTED USES SOCIAL MEDIA Case study from Norway

30. Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age

31. Newsdesk at Aftenposten

32. News displays outside the office

33. VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read VG.no online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page

34. 3 people edit the home page

35. One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media

36. Exercise Find a partner Choose one of the tools discussed today … What ideas could you take back to work? One member of each pair will talk about your ideas to the whole group (if time allows)

37. Thank you for your time Stephen Quinn Email: [email_address] Blog: http://squinn.org Mobile: +61-439-321-888