- The document discusses the Ubi ubiquitous computer, a WiFi-connected, voice-operated device that makes the environment around it internet-enabled when plugged in. - It references sources that discuss ubiquitous computing as the third wave of computing that is discreetly integrated into everyday life. - The document appears to be assignments and research from a student named Corey Powell on creating a brand and social media presence for a company called Ubi and its ubiquitous computer product.

1. The Ubiquitous Computer Corey Powell
FA102a, Research and Brand
Development

2. The Ubiquitous Computer Corey Powell
Assignment One, Research
“The Ubi Ubiquitous Computer is
Here”
http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched

3. The Ubiquitous Computer Corey Powell
Assignment One, Research
- ”Plug it into a power outlet and the WiFi-connected,
voice-operated Ubi gadget will
magically make the environment around it
Internet-enabled.”
http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched

4. The Ubiquitous Computer Corey Powell
Assignment One, Research
-“The most profound
technologies are those
that disappear. They
weave themselves into
the fabric of everyday
life until they are
indistinguishable from
it.”
http://www.ubiq.com/hypertext/weiser/SciAmDraft3.html

5. The Ubiquitous Computer Corey Powell
Assignment One, Research
-“Ubiquitous computing names the
third wave in computing, just now
beginning.”
http://www.ubiq.com/weiser/UbiHome.html

6. The Ubiquitous Computer Corey Powell
Assignment One, Description of Future Product or Service
The Ubiquitous Computer

8. The Ubiquitous Computer Corey Powell
Assignment Three, Logotype Research, Word from Diagram
“Professional”

9. The Ubiquitous Computer Corey Powell
Assignment Three, Logotype Research
http://www.microsoft.com/en-us/default.aspx
http://www.bbc.com
http://www.sony.com
- I found these logos gave off a sense of professionalism. I used the
Microsoft and BBC logos as inspiration by adapting the squares used in
each of them. The square shape also represents the shape of the UBI
device itself.

10. The Ubiquitous Computer Corey Powell
Assignment Three, Finished Logotype

11. The Ubiquitous Computer Corey Powell
Assignment Four, Social Media Branding, Research
Sony
https://www.facebook.com/Sony/info
Apple
https://www.facebook.com/authorized.apple/timeline
Samsung Mobile
https://www.facebook.com/SamsungMobileUSA

12. The Ubiquitous Computer Corey Powell
Assignment Four, Social Media Branding, Creating Community
1. Shared the UBI Facebook page explaining my assignment from my existing
account.
2. Sent page invites to my entire friends list in order to increase the probability of
all of my connections seeing the UBI page.
3. Contacted (private message and in person) close friends and relatives informing
them of the page and directed them towards the UBI page.
4. Had my close friends and relatives share the UBI page on their own Facebook
accounts to reach even a further audience.
5. Created a promotional offer from the UBI page offering a prize to one random
fan once the page reached 20 posts.

13. The Ubiquitous Computer Corey Powell
Assignment Four, Social Media Branding, Facebook Pages
https://www.facebook.com/UBIUSA

14. The Ubiquitous Computer Corey Powell
Assignment Four, Social Media Branding, Facebook Pages

15. The Ubiquitous Computer Corey Powell
Assignment Four, Social Media Branding, Facebook Pages