This document discusses how the internet has evolved since 2008 and provides guidance on integrating multimedia into websites and communications. It recommends adding interactive elements like audio, video, blogs and forums to engage users. It also emphasizes the importance of social media, mobile optimization, and using metrics to measure online engagement. Media convergence across platforms is reshaping public relations strategies.
This is the subject slides for the module MMS2401 - Multimedia System and Communication taught in Shepherd College of Media Technology, Affiliated with Purbanchal University.
This is a simple presentation on multimedia. This is simple and easy to do presentation for a presentation class. Students with multimedia projects can also use it.
what is multimedia?
- Multimedia is a combination of text, graphic, sound, animation, and video that is delivered interactively to the user by electronic or digitally manipulated means.
Objectives
1. What is Multimedia.
2. Elements of Multimedia.
3. Hyper Media.
4. Linear Multimedia.
5. Non-Linear Multimedia.
6. Authoring Tools.
7. Importance of Multimedia
This slide provide various details regarding Information security. The Database its Advantage, Regarding DBMS, RDBMS, IS Design conderations. Various Cyber crime Techniques. Element of Information i.e Integrity, Availability , Classification of Threats. Information Security Risk Assessment. Four Stages of Risk Management. NIST Definition. Risk Assessment Methodologies. Security Risk Assessment Approach. Risk Mitigation Options. Categories of controls. Technical Controls etc.
This is the subject slides for the module MMS2401 - Multimedia System and Communication taught in Shepherd College of Media Technology, Affiliated with Purbanchal University.
This is a simple presentation on multimedia. This is simple and easy to do presentation for a presentation class. Students with multimedia projects can also use it.
what is multimedia?
- Multimedia is a combination of text, graphic, sound, animation, and video that is delivered interactively to the user by electronic or digitally manipulated means.
Objectives
1. What is Multimedia.
2. Elements of Multimedia.
3. Hyper Media.
4. Linear Multimedia.
5. Non-Linear Multimedia.
6. Authoring Tools.
7. Importance of Multimedia
This slide provide various details regarding Information security. The Database its Advantage, Regarding DBMS, RDBMS, IS Design conderations. Various Cyber crime Techniques. Element of Information i.e Integrity, Availability , Classification of Threats. Information Security Risk Assessment. Four Stages of Risk Management. NIST Definition. Risk Assessment Methodologies. Security Risk Assessment Approach. Risk Mitigation Options. Categories of controls. Technical Controls etc.
This is the subject slides for the module MMS2401 - Multimedia System and Communication taught in Shepherd College of Media Technology, Affiliated with Purbanchal University.
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What is Server?
Primary functions of Computer Server?
Difference between Web Server And Application Server?
Web Server vs Application Server.
Why Application server is a superior Server?
Functions of Application Server?
Application Server in 3-tier Application Architecture?
Functions of Web Server?
Enterprise applications runs on Application Server or Web Server?
Comparative study of web 1, Web 2 and Web 3Dlis Mu
Paper presented at the 6th International CALIBER 2008 International Conference on From Automation to Transformation. University of Allahabad, Allahabad, 28 to 29, February and 1 March, 2008
This is the subject slides for the module MMS2401 - Multimedia System and Communication taught in Shepherd College of Media Technology, Affiliated with Purbanchal University.
What is Server? (Web Server vs Application Server)Amit Nirala
What is Server?
Primary functions of Computer Server?
Difference between Web Server And Application Server?
Web Server vs Application Server.
Why Application server is a superior Server?
Functions of Application Server?
Application Server in 3-tier Application Architecture?
Functions of Web Server?
Enterprise applications runs on Application Server or Web Server?
Comparative study of web 1, Web 2 and Web 3Dlis Mu
Paper presented at the 6th International CALIBER 2008 International Conference on From Automation to Transformation. University of Allahabad, Allahabad, 28 to 29, February and 1 March, 2008
This company is IT Company. We do Digital Marketing, Website Development & Designing, App Development &Designing and other IT works. This is the best company. Know we talk about web designing.
The News Release in the Social Media EraShel Holtz
Shel Holtz's presentation at the IABC 2009 World Conference in San Francisco addresses the value of the traditional news release in the era of social media, and delves into the social media release.
This company is IT Company. We do Digital Marketing, Website Development & Designing, App Development &Designing and other IT works. This is the best company. It was formed to provide IT services to the global market place and is owned and managed by a group of IT and Management Professionals. It was formed to provide IT services to the global market place and is owned and managed by a group of IT and Management Professionals. We develop products to provide the best technologies to develop people their business well and gain the best and competitive advantage with opening new markets. Our company has a team for providing the best services in Software and Web Applications. Our it company for Software Development, Website Development, Web Hosting, Web Designing, Search Engine Optimization, Mobile Solutions and lot many IT and IT Enabled Services.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
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This presentation on social media was presented to a Girl Scouts council to train staff on the proper use of social media tools. Some of the information is geared toward policy that are in place by the Girl Scouts of America.
Presentation in November 2010 given to the Farmer's Market Federation of New York as part of an educational series. The project was supported through a grant from the USDA's Farmers Market Promotion Program.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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4. The Internet in 2008…cont.
• How do you create this interaction?
– Add audio, video, and photos
– Blogs
– Forums/Message Boards
– Frequent Updates
– News/Calendar
– E-mail/E-newsletters
• Adding any of these can be cost effective for
any organization and easy to implement.
7. The Internet in 2008…cont.
• Online migration is causing media to become
increasingly fragmented.
• Traditional media outlets, TV and Radio, are
now supplemented by a plethora of
information providing outlets
– Web sites/News sites
– Search Engines
– RSS Feeds
8. The Internet in 2008…cont.
• The prevalence of broadband connectivity is
reshaping the world of broadcast marketing
• Online video offers a medium that is more
accessible and less cost prohibitive than
traditional broadcast outlets (PR Tactics)
• As the internet grows, media convergence
becomes more prevalent in the daily life of a
public relations practitioner
9. The Internet in 2008…cont.
• Social Networking is expected to increase
even faster in 2008
– Add social network bookmarking to your site
– Some of these sites include
Facebook, MySpace, and del.icio.us
10. The Internet in 2008…cont.
• PR strategists are usually behind the curve in terms of
understanding how to leverage Web 2.0 technologies.
• Here are some tips to think about when approaching
the web…
1. Be willing to share control.
2. Build flexibility.
3. Take responsibility for Search Engine Optimization.
4. Continually listen and analyze.
5. Experiment with emerging technologies.
• This is very important if you want to stay ahead of the curve!!!
12. Media Convergence
• Media Convergence is
defined as the
integration of multiple
types of technology for
completion of a task or
many tasks.
• Media convergence is
happening now…has
been happening for
years…and will only
grow in the future.
13. Media Convergence…cont.
• Example 1
– The ‘USA Today’ is
expanding their
television unit by
implementing web only
shows and series pieces
– Gannett Broadcasting is
also looking for lucrative
partnerships to expand
even further in 2008 and
2009
14. Media Convergence…cont.
• Mobile Web is increasingly
emerging as a viable
information source when
designed and implemented
effectively
• Many people now use their cell
phones/blackberry devices to
check e-mail and surf the web
• Having information available in
this medium can be beneficial
to any organization
15. Media Convergence…cont.
• Many news stations are just starting to use the
mobile web to disseminate
information, especially local news stations
• The number of people using these sites are
increasing every year as wireless networks get
faster and more sophisticated phones are
offered on the market.
16. Media Convergence…cont.
• News 4 (WIVB) in
Buffalo, NY, launched its
mobile website in 2007
called “News 4 To Go”
• Notice the simple
design…most cell
phones/wireless
connections are not
equipped to handle high
graphics, so we are back to
the essential beginnings of
the internet (more text than
graphics)
17. Media Convergence…cont.
• Designing for the mobile web…
• Use small graphics, both physical
size and file size
• 320 px width
• Under 100 kb
• Remember, there isn’t a lot of
space on a mobile device, so it is
key that you keep your message
simple and concise, even more
so than you would on the
internet
18. Media Convergence…cont.
• RSS Feeds are a MUST HAVE for any website in
2008
– RSS or Real Simple Syndication - a family of Web feed
formats used to publish frequently updated content
such as blog entries, news headlines or podcasts.
– Journalists, especially, use RSS Feeds to keep up-to-
date on what is happening in organizations.
– There are many websites and news aggregators that
journalists can use to pull all of these resources to a
single place for easy access to the information they
need and you provide.
19. Media Convergence…cont.
• Blogs/Forums/Bulletin Boards/Wiki
– It is easier than ever to find information on what
your key publics are thinking and saying
– These key concepts can all be used for different
reasons and should be being utilized in some way
by every organization both large and small, most
of which are FREE
20. Media Convergence…cont.
• Quick tips to incorporate new media tactics in
your web strategy
1. Create an RSS feed of your press releases
2. Add social network bookmarking links
3. Utilize a monthly podcast series
4. Start a public focused blog
5. Add videos to viral video sites about your
organization or cause
6. Start a wiki for your industry
22. Multimedia Messaging
• Messaging for multimedia formats is the same
as any other public relations campaigns you
have.
• You should be sure though, that you are
consistent with your messages and images no
matter what format you are communicating
in.
23. Multimedia Messaging…cont.
• Writing for the web or video (podcasts) is
more relaxed than your formal standard.
• You need to speak to people conversationally
to keep them interested in your message…this
is especially true for audio/video.
• People want to be respected and not treated
like they don’t understand.
• Just consider the medium when you sit down
to write.
25. Online Newsrooms
• An online newsroom is a public-facing website
that has information about your
organization, generally for the media.
• Most online newsrooms contain the essential
corporate press materials such as press
releases, searchable archives, press kits, low-
resolution and high-resolution, print quality
photographs, logos, audio, video, executive
biographies, public relations contact
information, scheduled events, company
history, and awards and honors.
26. Online Newsrooms…cont.
• What is a must have in an online newsroom?
1. Searchablility – journalists want the ability to
search for the content they need
2. Media Contacts with cell phone numbers
3. Press Releases – with associated links
4. Online Photo Library – both high/low resolution
photographs and logos – could also include
audio/video
5. Press Kits
27. Online Newsrooms…cont.
• Password Protection
– Many items in your online newsroom you may
want to password protect for two reasons
• Not all information is for everyone
• You want to track who is accessing the information to
better track your media coverage
– Journalists in general don’t have a problem with
this.
28. Online Newsrooms…cont.
• Online newsrooms are going to help the
journalist access the information as they need
it, when they need it and also make the
conversations you have with the media more
valuable.
• Almost 99% of journalists believe a company
should have an online newsroom
30. Audio/Video Integration
• Audio and video is very quickly becoming an
important asset for any organization and their
website.
• “Video continues to deliver news and information
with unmatched impact and speed via
television, which dominates in its enduring ability
to attract audiences. Video that is
relevant, timely, and instructive will capture the
attention of both newsrooms and consumers.”
(Thomas, 2006)
31. Audio/Video Integration…cont.
• Peer-to-peer communications represents one
of the fastest growing categories for video
consumption
• “PR video and corresponding screenshots
should be used as dynamic content that will
liven up your organization’s web site while
supporting marketing initiatives and general
awareness of programs.” (Thomas, 2006)
32. Audio/Video Integration…cont.
• Audio/video can be placed anywhere on your site that
is appropriate
– Should definitely be in your online newsroom (b-roll)
• Top 3 Audio Formats
– .mp3
– .wav
– .mov
• Top 3 Video Formats
– .wmv (Windows Media Video)
– .mov (Quicktime)
– .mpeg
33. Audio/Video Integration…cont.
• Audio/Video Distribution
– Your website
– Video-sharing sites (YouTube)
• “48% of internet users have been to video-sharing sites
such as YouTube)
36. Internet & Multimedia Measurement
• The Brief Review of Internet Metrics
– Key Terms & Definitions
• Hits – typically refer to the number of times a “file” is
requested from an internet site; typically reported weekly or
monthly; used to measure popularity of an item
• Unique Visitors – the number of different people who access
an internet site; fine measure of audience size
• Page Views – measures the number of times a particular
page is accessed during the measurement period; much
better reflection of the number of people that view a story
• Unique Page Views – reflects the number of unique visitors
who have accessed a particular web page during the
measurement period
37. Internet & Multimedia
Measurement…cont.
– Data Collection
• There are lots of software packages now that collect
the data and tabulate the information for you.
• Google Analytics is a good piece of software to use and
it is FREE, but you could also use other pieces of
software like WebTrends
– The data from these software packages will help to display the
information in easier ways to understand it and access it
38. Internet & Multimedia
Measurement…cont.
– Things to Remember
• Make sure you always exclude your own organization
from the data collection…this will cause your numbers
to be inflated and could be an ethical question
• Use this as a guiding principle for what information
people are accessing and current trends
41. References
• Becker, A. (2008, January 14). 'USA Today' Expands TV Unit. Broadcast & Cable , p. 29.
• Brit, M. (2006, November). Retrieved February 18, 2008, from OPTE.org:
http://www.opte.org/maps/
• eMarketer. (2007). Who Doesn't Use the Internet?
• Jeffries-Fox, B. (2004). A Primer in Internet Audience Measurement. New York City: Institute for
Public Relations.
• LIN Television Corporation. (2008). Retrieved February 18, 2008, from News 4 To Go:
http://www.localwireless.com/wap/stations/?sid=49
• Media Convergence. The Economist.
• Rainie, L. (2008). Director. Pew Internet & American Life Project.
• Schipul, E. (2006, March). The Web's Next Generation: Web 2.0. Public Relations Tactics .
• Thomas, L. (2006, June). From Broadcast to Broadband: Video Evolves For A Multiscreen World.
Public Relation Tactics .
• Woodall, I. (2008, January 29). Director - Marketing/Sales. (J. Stabb, Interviewer)
• Yehuda, B. (2007, June). Harnessing the Power of Emerging Media: Broadband Connectivity is
Reshaping the World of Broadcast Marketing. Public Relations Tactics .
42. References…cont.
• Graphic – Slide 2
Brit, M. (2006, November). Retrieved February 18, 2008, from OPTE.org:
http://www.opte.org/maps/
• Graphic-Slide 4-5
eMarketer. (2007). Who Doesn't Use the Internet?
• Slide 7
Yehuda, B. (2007, June). Harnessing the Power of Emerging Media: Broadband Connectivity is
Reshaping the World of Broadcast Marketing. Public Relations Tactics .
• Slide 8
Schipul, E. (2006, March). The Web's Next Generation: Web 2.0. Public Relations Tactics .
• Graphic - Slide 9
Media Convergence. The Economist.
• Slide 10
Becker, A. (2008, January 14). 'USA Today' Expands TV Unit. Broadcast & Cable , p. 29.
• Graphic - Slide 15, 16
LIN Television Corporation. (2008). Retrieved February 18, 2008, from News 4 To Go:
http://www.localwireless.com/wap/stations/?sid=49
• Graphic – Slide 34
Rainie, L. (2008). Director. Pew Internet & American Life Project.