The document discusses major trends in marketing intermediaries, including the growth of new retail forms combining multiple services, increased competition between different types of retailers and store/non-store retailers, and the rise of giant retailers dominating the top and bottom of markets. It also notes the declining middle market, greater investment in technology by retailers, global expansion of major retail brands, and increased use of in-store advertising and displays to influence shoppers.

1. What are the major trends
with marketing intermediaries?
Presented by: Haneesh Vengala
IIT MADRAS

2. • Trends in Retailing
• Trends in Wholesaling
• Trends in Logistics

3. Trends in Retailing
• New Retail Forms and Combinations
– Bookstores featuring coffee shops
– Gas stationss including foodstores
– Shopping malls and stations have peddler’ carts in their aisles

4. • Growth of Intertype Competition
– Different types of stores such as discount stores , catalog
showrooms , department stores - all compete for same
cosumers by carrying same type of merchandise

5. • Competition between Store and Non-
Store based Retailing
– Increased offering through mails,mobiles and Internet
– Non stored based retailers are enjoying convenienvece leverage
– Store based retailers are becoming more online to compete
– More experience touch given to physical stores

6. .Growth of Giant Retailers

7. • Decline of middle markets
– Growth seems to be centered at top or
bottom
– In other markets , mid-segement is having
robust growth
– Middle-class consumers with higher
disposable income is spending on many
categories

8. • Growing Investment in
technology
– Use of technology to produce better
forecasts , control costs and order
electronic supplies.
– Technology also affecting what’s inside
the store.

9. • Global profile of major retailers
– Retailers with unique formats and strong brand positioning are
appearing in various countries.

10. • Growth of shopper marketing
– Firms are increasingly recognizing the importance of
influencing consumers at point of purchase
– More communicating options are made available through
instore- advertising and display of prices using tv’s etc.

13. The End
Credits: Google Images