This document discusses several major trends in marketing intermediaries. It outlines trends in retailing like new combinations of retail types, increased competition between store-based and non-store retailers, and growing investment in technology. It also discusses trends in wholesaling like mounting pressure from new competition, demanding customers, and direct buying programs. Finally, it notes that third-party logistics providers must consider factors like integration, technology, legislation, and globalization to effectively plan for trends in the logistics industry.

1. Major trends with Marketing
Intermediaries

2. TRENDS IN RETAILING
NEW RETAIL FORMS AND COMBINATIONS
Bookstore feature coffee shops Gas stations include food stores

3. GROWTH OF INTER-TYPE COMPETITION
• Different types of stores – discount, department, catalog
showrooms – all compete for the same consumers by
carrying same type of merchandise
• Examples are companies like Walmart, Tesco expanding
into product areas such as clothing, health, beauty and
electrical appliances

4. COMPETITION BETWEEN STORE-BASED AND
NONSTORE-BASED RETAILING
• Non-store retailers put their foot front by sending
consumers sale offer through direct-mail, catalogs,
television and Internet.
• Store based retailers design their stores in such a way that
consumers enjoy rich experiences that captivate their all
senses

5. GROWING INVESTMENT IN TECHNOLOGY

6. OTHER FACTORS
• Growth of Giant Retailers
• Global Profile of Major Retailers
• Decline of Middle-Market Retailers
• Growth of Shopper Marketing

7. TRENDS IN WHOLESALING
•WHOLESALER-DISTRIBUTORS HAVE FACED MOUNTING
PRESSURE IN RECENT YEARS FROM NEW SOURCES OF
COMPETITION, DEMANDING CUSTOMERS, NEW TECHNOLOGIES
AND MORE DIRECT-BUYING PROGRAMS BY LARGE INDUSTRIAL
AND RETAIL BUYERS

8. MAJOR COMPLAINTS AGAINST
WHOLESELLERS
• DON’T AGGRESSIVELY PROMOTE THE MANUFACTURER’S PRODUCT LINE
• DON’T CARRY ENOUGH INVENTORY
• DON’T SUPPLY THE MANUFACTURER WITH UP-TO-DATE MARKET, CUSTOMER
AND COMPETITIVE INFORMATION

9. TRENDS IN MARKET-LOGISTICS
• The factors facilitating the effective functioning of the
logistics industry are integration, confederations,
technology, legislation and globalization
• The 3PLs or the third party logistics providers are required
to carefully ascertain the market trends in logistics industry
accordingly sketch the plan of action of the logistics
companies.

11. CREATED BY:
MOHD WASIL
IIT DELHI
DURING INTERNSHIP BY
SAMEER MATHUR, IIM LUCKNOW