1. IIM LUCKNOW INTERNSHIP REPORT

14. Simplicity
Creativity
Story telling
Unexpectedness
Concreteness
overdose
complexity

16. Market Management
Brand Management
Personal Branding
Global Strategy

20. Marketing strategy and
planning

21. Marketing information system
(MIS)

24. Marketing Research !!
Marketing
Matrices
Marketing-
mix

25. Loyalty Relationship - Damn
Important !!

27. B2C
• MASS COMMUNICATION
• LOCATED ANYWHERE IN
WORLD
• SIMPLE ,FEW PEOPLE
INVOLVE
B2B
• Relates with customer
• Located near client
• Complex, Lot of people
involve

28. Brand equity - Concept

30. Integrated Marketing channels

31. Mass communications

32. Personal Communications
Words of
mouth
Indirect
marketing
Direct
marketing

33. Personal Communications

34. Brand Equity – Indian context

36. Flipkart in India !!

41. Indian market segment

42. Britannia

43. Britannia

49. • Attitude of Gino’s corporate
management