European consumers favorite desserts
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Aujourd'hui, nous avons la possibilité de consommer des desserts partout : boulangeries, supermarchés, stations-service, restaurants, etc. Cette étude nous permet de voir la pénétration de chaque type de points de vente en Europe et fournit des informations sur les desserts les plus consommés et sur ce qui influence le choix du dessert dans un restaurant. Une étude multi pays menée en Italie, en Espagne, au Royaume-Uni, en Allemagne, en Norvège et aux Pays Bas. Alors, qui sont les champions des desserts en Europe ?
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Using Marketing Channels & Price to Create
Value for Customers
Where the offering is and how it is priced communicates value to the
customer
6.1 Marketing channels and channel partners
6.2 Typical marketing channels
6.3 Functions performed by channel partners
6.4 Marketing channel strategies
6.5 Channel dynamics
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Marketing channels and channel partners
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to consumer with no
intermediaries (farmer’s market,
internet if direct from the
manufacturer)
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of intermediaries between
producer and consumer
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channels
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of the channels themselves (disintermediation).
But, the channel member functions have to be performed
by some firm, but one firm can perform more than one
channel functions.
Only include channel members that add value for the
customer.
Functions performed by channel partners
• Disseminating marketing communications and promote brands
• Push versus pull strategy
• Sorting and regrouping products
• Storing and managing inventory
• Distributing products
• Assume ownership risk and extend credit
• Share marketing and other information
Marketing channel strategies
Factors affecting the marketing channel strategy
decisions
• Type of customer
• Type of product
• Channel partner capabilities
• Business environment and technology
Channel integration
• Vertical marketing system — formal agreements to cooperate
• Conventional marketing system — no formal relationships, all
independent operators
• Horizontal marketing system — Two companies at same channel level
agree to cooperate (usually for compatible but non competing products)
Channels versus supply chains — supply chains are channels that includes
the firms involved in distributing the raw materials for manufacturing.
Value chain — another term for supply chain BUT acknowledges the value
adding role of the intermediary.
Factors that affect a product’s intensity of distribution
• intensive distribution = want to sell product in as
many outlets as possible
• selective distribution = s ...
Material in slides 2-14 of this overview adapted from Prin
Material in slides 2-14 of this overview adapted from Principles
of Marketing. (2015). University of Minnesota Libraries Press.
https://open.lib.umn.edu/principlesmarketing/
Using Marketing Channels & Price to Create
Value for Customers
Where the offering is and how it is priced communicates value to the
customer
6.1 Marketing channels and channel partners
6.2 Typical marketing channels
6.3 Functions performed by channel partners
6.4 Marketing channel strategies
6.5 Channel dynamics
6.6 Demand planning and inventory control
6.7 Warehousing and transportation
6.8 The pricing framework and a firm’s pricing objectives
6.9 Factors that affect pricing decisions
Marketing channels and channel partners
Goal = get a product to the customer when, where and
how the customer wants it.
Requires cooperating channel partners (or intermediaries)
that actively promote and sell the product as it travels
through the channels to the end customer.
Typical marketing channels
• Two major types of channel systems
• Direct channel— from producer
to consumer with no
intermediaries (farmer’s market,
internet if direct from the
manufacturer)
• Indirect channel — Any number
of intermediaries between
producer and consumer
• Many products have multiple
channels
Question: Wouldn’t fewer intermediaries be more
efficient and effective to get products to consumer when,
where and how they want them?
Answer: Some large retailers have been able to own more
of the channels themselves (disintermediation).
But, the channel member functions have to be performed
by some firm, but one firm can perform more than one
channel functions.
Only include channel members that add value for the
customer.
Functions performed by channel partners
• Disseminating marketing communications and promote brands
• Push versus pull strategy
• Sorting and regrouping products
• Storing and managing inventory
• Distributing products
• Assume ownership risk and extend credit
• Share marketing and other information
Marketing channel strategies
Factors affecting the marketing channel strategy
decisions
• Type of customer
• Type of product
• Channel partner capabilities
• Business environment and technology
Channel integration
• Vertical marketing system — formal agreements to cooperate
• Conventional marketing system — no formal relationships, all
independent operators
• Horizontal marketing system — Two companies at same channel level
agree to cooperate (usually for compatible but non competing products)
Channels versus supply chains — supply chains are channels that includes
the firms involved in distributing the raw materials for manufacturing.
Value chain — another term for supply chain BUT acknowledges the value
adding role of the intermediary.
Factors that affect a product’s intensity of distribution
• intensive distribution = want to sell product in as
many outlets as possible
• selective distribution = s ...
Material in slides 2 14 of this overview adapted from prin
The document discusses marketing channels and pricing strategies. It covers topics like typical marketing channels including direct and indirect channels. It also discusses functions of channel partners like promoting brands and distributing products. The document then talks about factors that affect pricing decisions like costs and competitors' prices. It provides examples of pricing strategies such as introductory, cost-plus, and promotional pricing.
Winning in Indonesia's Consumer Goods Market | McKinsey & Company
Best practices in customer and channel management
Winning in Indonesia’s consumer-goods market
By:
Max Magni, Felix Poh, and Rohit Razdan
McKinsey & Company
Fall2016_PM007_Team7_P1 Briefing #2 Deliverable 3
The document analyzes the quick service restaurant industry. It identifies three key success factors for quick service restaurants: offering a wide array of options to meet varied consumer tastes, including healthier options; emphasizing accessibility and convenience through multiple locations; and capitalizing on opportunities in emerging markets. The report examines the industry environment, key segments, and provides appendices analyzing factors like PESTLE, Porter's Five Forces, and business models. It concludes that adapting to trends like offering healthier menus is important for the continued success of quick service restaurants.
A study on consumer behavior of aavin milk in bhel township
This document summarizes a study on consumer behavior regarding the purchase of Aavin milk in Bhel Township, Trichy. The study had several objectives: to assess consumer satisfaction with Aavin milk, identify factors influencing milk consumption, assess consumer awareness of milk brands, and evaluate advertising effectiveness. A sample of 120 consumers was surveyed using an interview questionnaire. Key findings included that quality was the most important factor influencing brand loyalty, 60% of respondents preferred Aavin for its quality, and 45% of respondents were highly satisfied with Aavin. Suggestions included reducing Aavin's price to be more competitive and improving extra quality and sales promotion efforts.
A study on consumer behavior of aavin milk in bhel township
This document summarizes a study on consumer behavior regarding the purchase of Aavin milk in Bhel Township, Trichy. The study had several objectives: to assess consumer satisfaction with Aavin milk, identify factors influencing milk consumption, assess consumer awareness of milk brands, and evaluate advertising effectiveness. A sample of 120 consumers was surveyed using an interview questionnaire. Key findings included that quality was the most important factor influencing brand loyalty, 60% of respondents preferred Aavin for its quality, and 45% of respondents were highly satisfied with Aavin. Suggestions included reducing Aavin's price to be more competitive and improving extra quality and sales promotion efforts.
Neil Grubert's introduction to the EPP Life Sciences Executive Briefing
This document provides an agenda for an invitation-only executive briefing on life sciences pricing and market access. The event will include presentations on evolving industry trends and implications for pricing capabilities, a vision for strategic pricing and profit optimization, and a discussion of current challenges. Topics discussed will inform an upcoming pricing forum and other industry activities. The briefing will be moderated by an independent consultant with extensive experience analyzing global drug markets. It aims to foster dialogue between senior managers and experts on emerging topics in pricing, commercial strategies, and market access.
Shoppermarketing
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
Case Studies 2010
This document summarizes 10 case studies from CPL Business Consultants. The case studies involved advising clients on developing health ingredient platforms, exploiting sidestreams, diversifying from sugar, developing novel cholesterol-reducing products, acquisition analysis, polyphenols as health ingredients, markets for inulin, competitive markets for polyols. In each case, CPL provided strategic recommendations and market analyses to help clients make informed decisions and identify opportunities in health ingredients markets.
Case Studies 2010
This document summarizes 10 case studies from CPL Business Consultants. The case studies involved advising clients on developing health ingredient platforms, exploiting sidestreams, diversifying from sugar, developing novel cholesterol-reducing products, acquisition analysis, polyphenols as health ingredients, markets for inulin, competitive markets for polyols, and more. In each case, CPL provided strategic recommendations and market analyses to help clients make informed decisions and identify opportunities in health ingredients markets.
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
24790 Business Project: Final Marketing PROJECT PROPOSAL
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
The potential for Ready-made meals delivery services.
STEP 3: Which organization/industry is your project about?
The company of Youfoodz.
STEP 4: Do you work for, or know managers at, this organization?
No，I have not worked in this company and the real contact with managers and other employees.
STEP 5: Do you have permission to do this research?
Is this project sponsored or funded in any way?
Yes, in this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
· Company overview
Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
The service is offered through its online website and mobile application that consumers can order different products according to their preferences online, e.g., meals, snacks, drinks, gift card and meal plans. It also offers free shipping based on a certain number of orders or location. The company target primarily at people who are fitness, want to lose weight or time-poor. The most distinctive product concept of the company is "70/30", which means 70% clean and healthy meals plus 30% freedom what you want equals a happy and healthy you".
· Market overview
In the digital age, the fast-food industry is growing. From merely serving ready-made meals to people on the go, it has now expanded to include an online/web-based category that promises healthier choices than the prepackaged foods we see in the frozen section. These dishes are prepared by professional chefs and some new players on the market, ready to use the best and local products (Jacob, 2017).
In Australia, many start-ups are now trying to grab a piece of the growing market. From 2016 to 2022, the food delivery market is expected to grow at a CGAR (compound annual growth rate) of 6% to reach a market size of $140 billion (Indig, 2019). The industry's products are segmented by dietary ingredients which have benefited from growing demand from time-poor consumers over the past five years. Gluten-free, vegan and non-dairy prepared foods are expected to become more popular (IBISWorld, 2018). Also means that this is a potential, competitive and dynamic market.
· Re.
Similar to European consumers favorite desserts (20)
Evolving pharmaceutical market drivers, technical details and market forecast...
Evolving pharmaceutical market drivers, technical details and market forecast...
customer satisfaction,Retailer,Beverages,MBA projects,marketing projects
customer satisfaction,Retailer,Beverages,MBA projects,marketing projects
Material in slides 2-14 of this overview adapted from Prin
Material in slides 2-14 of this overview adapted from Prin
Material in slides 2-14 of this overview adapted from Prin
Material in slides 2-14 of this overview adapted from Prin
Material in slides 2 14 of this overview adapted from prin
Material in slides 2 14 of this overview adapted from prin
Winning in Indonesia's Consumer Goods Market | McKinsey & Company
Winning in Indonesia's Consumer Goods Market | McKinsey & Company
A study on consumer behavior of aavin milk in bhel township
A study on consumer behavior of aavin milk in bhel township
A study on consumer behavior of aavin milk in bhel township
A study on consumer behavior of aavin milk in bhel township
Neil Grubert's introduction to the EPP Life Sciences Executive Briefing
Neil Grubert's introduction to the EPP Life Sciences Executive Briefing
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
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学校原件一模一样【微信：741003700 】《(Adelaide毕业证书)阿德莱德大学毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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学校原件一模一样【微信：741003700 】《(UCM毕业证书)加州大学美熹德分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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European consumers favorite desserts
- 2. Market context 3 Today, we have the option to consume desserts everywhere : bakeries, supermarkets, petrol stations, restaurants, etc. This study allows us to see the penetration of each type of outlets and provides insights on the most consumed desserts and what influences the choice of dessert at a restaurant.
- 3. Who does this study concern ? Marketing teams in Foodservice Out of Home Foodservice operators, particularly restaurant owners Anyone wishing to obtain information on the dessert market 4
- 4. Added Values 5 In-depth examination by type of outlet and by consumer profiles. The study provides an overview of the dessert market so that professionals can grasp the potential and expectations of customers.
- 5. Business Model 6 For restaurant chains, this study makes it possible to adapt or validate the offer and the main arguments for generating sales. For manufacturers, this study provides insights on the latest trends and the expectations of the end consumers.
- 6. Purchasing process 7 3 Purchase the study by request or purchase it online on the CHD Expert website The report is delivered in PDF format Experts are available to respond to your questions STUDY
- 7. 8 Experts behind the study Nicolas Nouchi Charlotte Rondeau Global Head of Market Research More than 20 years of experience in studies and insights in the out of home foodservice market. In charge of the study In charge of all of our online studies and ou coutrny market sizing data (FACET)
- 8. Next Steps ? 9 #2 #3 #4 Purchase of the CHD Expert study Our experts can present these results to you and support you with a more personalized way to reach your objectives and tackle your challenges. The study is available for the following countries: UK, DE, SP, IT, NO, NL, and there is also a report available comparing all the countries, including France. #1 Research on the out of home consumption dessert market
- 9. Places of consumption Dessert ordering at the restaurant The most ordered desserts out of home Dessert selection criteria at the restaurant Summary 10
- 10. - Your Contact - Nicolas Nouchi Global Head of Market Research +33 (0)6.98.90.42.01 nnouchi@chd-expert.com www.chd-expert.com 11