E-commerce in the United States is growing, driven by increased online and mobile shopping. The proliferation of smartphones and tablets is boosting the time consumers spend shopping online and completing purchases via mobile devices. Large retailers are increasingly investing in their online sales divisions and building omni-channel experiences that integrate online and physical shopping. Existing online customers are spending more, rather than new customers, contributing to the growth of e-commerce. Major retailers and food companies are shifting their focus to online shopping and repositioning themselves, such as Amazon expanding into the grocery market with Amazon Fresh.

1. E-Commerce in United States
Trade Marketing
George Nader

2. Industry where the buying and selling of
products or services is conducted:
Mobile Commerce
Supply Chain
Management
Electronic Funds
Transfer
Electronic Data
Interchange
Inventory Management
Systems
Automated
Data Collection

3. Growth by Sales:

4. Growth by Country:

5. Trends:
1. Proliferating use of smartphones and tablets:
• Boosting the amount of time consumers spend online
• Using them to research purchases, stores and best prices
• Completing full transaction on their mobile device
• Tablets users spend leisure moments (weekends, evening
prime-time hours) shopping online

6. 85% of smartphone owners use their devices while in-store. $13 vs $23

8. Growth Factors:
2. Increased investments on online sales divisions
• Large retailers are building Omni-Channel retail experiences
• Letting online shoppers pick up goods in-store.
• Sales can constantly update shopping lists and offers
• “Save a Sale" by ordering out-of-stock merchandise through
online back-ends

9. Cycle of E-Costumer:
High-
Consideration
Goods
Low-
Consideration
Good
Remember: Growth is coming from existing online customers who will spends more…
Not because of new ones…

10. U.S. Online Retailers:

12. Top Food Retailer Companies

14. Consumer Choice:
Time | Easiness | Costs

15. BECAUSE OF THIS TENDENCY, THE MARKET IS BECOMING An
ALL VS ALL (same market)
Who are the top companies that are trying to conquer the
e-commerce side of the market:

16. • Shifting from big stores to
online shopping.
• Progressive shift
• Amazon is trying to move
from technology to
reposition itself in the food
market (Amazon Fresh)

17. Same future strategy by using E-Commerce
and technology inside their stores to
integrate physical and online shopping

18. Whether companies are product or market
oriented they are both following trends
and high sales. Thus they both move to
E-Commerce

19. Thank You
George Nader
Other 5 people took part in
this research