Venture-lab of Stanford University. Transmedia Education for Digital Natives. This startup project is focused in generating transmedia educational protocols for digital natives for worldwide implementation.

1. TRANSMEDIA EDUCATION
For digital natives
Stanford Online Course on Technology
Entrepreneurship

2. TRANSMEDIA STORYTELLING
 Is telling a story across
multiple media and
preferably, although it
doesn’t always
happen, with a degree
of audience
participation, interactio
n or collaboration.
 Engagement with each
successive media
heightens the
audience’
understanding, enjoym
ent and affection for
the story.
 Enjoyment from all the
media should be
greater than the sum of
the parts.

3. Telling stories across multiple media –
TRANSMEDIA transmedia storytelling – allows content
that’s right-sized, right-timed and right-
placed to form a larger, more
profitable, cohesive and rewarding
experience.
Learning should involve a cycle in
which people:
1) develop an interest or curiosity,
2) engage in activity to satiate
that curiosity (usually EDUCATION
developing skills in doing so)
3) wrap up and reflect upon that
work.
LET’S USE TRANSMEDIA WITH
EDUCATIVE POURPOSE!!

4. To create transmedia experiences inside
and outside the classroom, so children can
THE IDEA develop their participative and creative
abilities.
 For teachers: pedagogic
resources adapted to digital
native brains and immersive
learning.
 For students: interactive, diverse VALUE PROPOSITION
and rewarding learning
materials.
 For educative editors and other
educative business: alternative
market development.

5. TESTING THE VP
 They agree the importance of the IT in education BUT:
 Don’t assume their new role as instructors leading teachers.
 With teachers:  Feel the educative system too rigid for these innovative
methods.
 They will not pay from their pockets.
 Sounds great!! (if):
 With students:
 Could get some fun.
 They could get the helm.
 It’s for free
 With educative stakeholders:
 Recognizes the unstoppable and necessary paradigm shift in
education, immersive learning, the collaborative culture of co-creation.
 They recognizes the value and would be favorable to pay.
 BUT:
 Attention about teachers’ resistance to change teaching
techniques
 Feel the educative laws restrictive

6.  On the stablished educational
TEST CONCLUSIONS system, just early adopters
would be using transmedia
techniques in the short term.
 Students will be favorable to
(transmedia) gamification of
their education
 If we develop transmedia
games, the students will be
using them.
 Educational protocols could be
included. NEW HYPOTHESIS
 The validation of the model will
open doors on the education
community.
 Education industry will pay for
innovative approaches to conect
with the education consumers