This document discusses how businesses can use social media to generate leads and sales. It defines social media as online media that allows interaction and conversation. There are six main types of social media platforms including social networking sites, blogs, and content communities. Using social media can offer benefits like increased brand awareness, customer feedback, and targeted traffic. The document provides statistics on popular social networks and recommends five key social media tools. It offers tips on using social media consistently and creatively to attract leads to a company's website and grow business over time.

1. SOCIAL MEDIA
HOW IT CAN HELP YOU
GENERATE LEADS & SALES FOR
YOUR BUSINESS
Copyright © SocialConnect 2011

2. WHAT IS SOCIAL MEDIA
 This is media based on conversation and
interaction between people and organizations
online. Media referring to digital words, sounds
and pictures, which are typically shared via the
Internet.
 Digital tools that permit people and
organizations to interact freely with low (or no)
barriers to entering a conversation.
Copyright © SocialConnect 2011

3. TYPES OF SOCIAL MEDIA
 There are 6 different types of Social Media:
 Collaborative Projects (Wikipedia)
 Blogs & Micro-blogs (Wordpress/Twitter)
 Content Communities (YouTube)
 Social Networking Sites (Facebook/LinkedIn)
 Virtual Social Worlds (Social Life)
 Virtual Game Worlds (World of Warcraft)
Copyright © SocialConnect 2011

4. WHAT CAN SOCIAL MEDIA OFFER
 Increased brand awareness at minimal cost.
 Social interaction with clients, customers and
prospects.
 Real-time feedback and product/service
improvement opportunities.
 Target your specific audience with a click of the
button.
 Website/blog traffic and lead generation.
 Reduction in marketing costs and overall
expenditure.
 Improved search engine ranking.
Copyright © SocialConnect 2011

5. WHY USE SOCIAL MEDIA
Let’s look at some Statistics:
 There are 900 million users on Facebook, almost 5
million in South Africa.
 Twitter has 500 million users and around 1.1 million
in South Africa.
 LinkedIn has 120 million users world wide and
about 1.6 million in South Africa
 Globally, 100 million people use YouTube.
 There are over 156 million blogs on the Internet.
*Statistics as of April 2011
Copyright © SocialConnect 2011

6. THE BIG 5 SOCIAL MEDIA TOOLS
Social Meida Tools
Social Networking
Micro Blogging
Professional Social Networking
Blogging
Video Sharing
Copyright © SocialConnect 2011

7. CHANGES OUR BUSINESSES FACE
 Customer communication has increased.
 People know what you/your business are doing
24/7.
 More traffic & lead generation to websites/blogs.
 Extended customer/client reach.
 Brand awareness.
 Leverage and the compounding effect.
 It has added an element of fun to marketing.
Copyright © SocialConnect 2011

8. USING THESE TOOLS TO GENERATE
LEADS & GROW YOUR BUSINESS
WEBSITE LANDING PAGE
LEADS/SALES
Copyright © SocialConnect 2011

9. 10 SOCIAL MEDIA TIPS
 Interact with people, hence the term “Social Media.”
 Post useful and interesting content.
 Balance posts between Marketing/Useful info/Humour.
 Mix posts up between text, pictures and videos.
 Have a “Call To Action” each step of the way.
 Allocate 5 - 10 hours per week for Social Media.
 Use each Social Media tool for a different purpose in
your overall strategic plan.
 Be creative and stand out from the crowd.
 Seeing results from your Social Media efforts takes
time.
 DO NOT SPAM!
Copyright © SocialConnect 2011

10. WHERE TO GO FROM HERE
1) If you are new to Social Media, get started!
2) If you have existing accounts, carefully examine
and improve them to create the results you want.
3) Monitor your efforts and be consistent with your
posts, tweets and status updates etc.
4) Try different strategies until you find one that
works for you.
5) And most of all...HAVE FUN!
"Imagination is more important than knowledge.“ Albert Einstein
Copyright © SocialConnect 2011

11. FURTHER INFORMATION
Connect with me on:
SocialConnect
(http://www.facebook.com/pages/SocialConnect/)
@SocialConnectSA (http://twitter.com/#!/SocialConnectSA)
Jared Riley (http://www.linkedin.com/in/jaredrileysa)
SocialConnect (http://www.socialconnectsa.wordpress.com)
For more info about getting your accounts set up professionally,
please contact me on 076 306 5644 or send me an email,
jared@mathgeniussa.com.
Copyright © SocialConnect 2011