The document discusses the rapid growth of social commerce, forecasting a significant increase from $5 billion in 2011 to $30 billion by 2015. It emphasizes the changing behaviors of consumers in social networks and the need for retailers to adapt their strategies to engage these 'social consumers.' Established brands are starting to experiment with social commerce platforms, highlighting the importance of integrating social media into business strategies to enhance sales and customer engagement.

2. 2
Janice Diner
Social Marketing Technology
Social Sales Incentive and Training Platform
Advisor & Client
@janicediner • www.horizon-studios.com

3. 3
Social Commerce Opportunity
$30 Billion Opportunity 2015
Social
Commerce
Opportunity $30 B
+ 600%
- Booz Allen
$5 Billion Opportunity 2011
2011 2015
Booz Allen forecasts that today the social commerce opportunity is worth
$5 Billion and by 2015 it will be worth $30 Billion (a 600% increase!).

4. 4
The social consumer is a new breed of
engaged and informed consumer
They are researching,
we talk about what we buy
chatting, booking, sharing,
blogging, Facebooking,
tweeting every aspect of
their lives and buying
before
we buy
while
experience with their friends
online, on mobile devices
we buy
after
we buy
and in multiple Social
Networks

5. 5
The numbers tell the story, a lot of time is spent on Social Networks
11,092,299 40,491,000 29,153,439 11,399,103 34,345,293
845+ million people share 4 B pieces of content daily
25,416,893 1,408,654 23,223,582 8,363,218 2,403,085
13,372,043 1,357,761 7,830,495 3,761,377 8,352,658

6. 6
Shopping is social!"
Social commerce needs "
to actually be social ...."
"

7. 7
Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.

8. Merchants
of
‘Social’
Six Ontario-based
companies driving the
growth of
social commerce.
www.marsdd.com/reports

9. 9
The Social Consumer: Cashing in on the social graph
Peter Sheldon Senior Simon Chong
Analyst Forrester Managing Director
Research Georgian Partners
Marianne Hamilton David Man, Chief
Director of Marketing Technology Officer Simply
Motorola Mobility Canada Good Technologies

10. The Social Consumer: Cashing in on the
Social Graph
Peter Sheldon
Senior Analyst, Serving eBusiness & Channel Strategy Professionals
Forrester Research
April 17, 2012
@peter_sheldon
10 © 2012 Forrester Research, Inc. Reproduction Prohibited
2009

11. To-date social networks have primarily been
communication (versus shopping) tools
11 © 2012 Forrester Research, Inc. Reproduction Prohibited

12. Which has created a challenge for retailers when
justifying the ROI associated with social
Source: The State of Retailing Online 2011,” a Shop.org study conducted by Forrester Research
12 © 2012 Forrester Research, Inc. Reproduction Prohibited

13. However this has not prevented retailers like
Sephora and RueLala from experimenting with social
13 © 2012 Forrester Research, Inc. Reproduction Prohibited

14. And retailers and brands from integrating social
authentication into their online experience
14 © 2012 Forrester Research, Inc. Reproduction Prohibited

15. Few marketers are yet diverting their advertising
budgets away from traditional programs
15 © 2012 Forrester Research, Inc. Reproduction Prohibited

16. But this may change as Facebook rolls out their “Offers”
platform
16 © 2012 Forrester Research, Inc. Reproduction Prohibited

17. 72% percent of retailers increased their spending on
social commerce in 2011
Source: The State of Retailing Online 2011,” a Shop.org study conducted by Forrester Research
17 © 2012 Forrester Research, Inc. Reproduction Prohibited

18. Brands are finding that Facebook fans are much
more likely to purchase, consider, and recommend
than non-fans
Source: North American Technographics® Online Benchmark Recontact Omnibus Survey, Q4 2011 (US)
18 © 2012 Forrester Research, Inc. Reproduction Prohibitedor
†Respondents who are likely highly likely to consider the brand for a future purchase.
‡Respondents who are likely or highly likely to recommend the brand to a friend or relative.

19. Pinterest is attracting the eye of retail marketers, but only
a few are yet pursuing the opportunity
19 © 2012 Forrester Research, Inc. Reproduction Prohibited

20. Motorola Mobility
and Social Commerce
MaRS Market Insights
April 17, 2012
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC.
© 2012 Motorola Mobility, Inc.
All other trademarks are the property of their respective owners. © 2012 Motorola Mobility, Inc. All rights reserved.

21. Social is a core business strategy for Motorola
• Communication
Owned
Paid Inside Motorola
• Education Facebook
Search
Twitter
• Product Demo Display
YouTube
Sponsorship
• Advocacy Google+
• Research Earned Foursquare
Reviews
• Product Dev
Consumer
• Customer Service mentions
(blogs)
Forums
© 2012 Motorola Mobility, Inc.

22. Because it’s where our audience is
• Mobile device integration
• Conversation drives consideration
• Our role
– Add value with relevant content
– Entertain
– Empathize
– Learn
– Adapt
© 2012 Motorola Mobility, Inc.

23. Social also bridges gaps in the physical realm
24-7
B2B
communications
Manpower
Word of mouth
constraints
© 2012 Motorola Mobility, Inc.

24. Case in Point: Motorola Insiders 24
Because it was on Facebook it
was easy to access from any type
of device.
© 2012 Motorola Mobility, Inc.

25. Ultimate Purpose: Increase Retail Recommendation
and Sell Through
conversations
Success factors: 20,000 between sales
reps
• EnterTRAINment
• Ongoing, two-way dialogue 26% increase product sales
• Reward for participation = increase product
• Tangible & intangible prizing 50% recommendation in-
store
• Advocate support of invited sales
80% reps
participating
© 2012 Motorola Mobility, Inc.

26. Additional benefits realized…
Agile
marketing
Access to
first hand
information
Ability to
influence
A matter of
efficiency
© 2012 Motorola Mobility, Inc.

27. 27
And the community
has spoken!
© 2012 Motorola Mobility, Inc.