© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputat...
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Empowering Camp Moxie teens to establish and manage their social reputation

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In partnership with Institute for Learning & Performance Improvement, College of Education at Wayne State University http://coe.wayne.edu/ I’m volunteering my time and expertise as part of IBM’s Corporate Citizen Initiative http://www.ibm.com/ibm/responsibility/initiatives/

This presentation was prepared for Camp Moxie http://www.campmoxiegirls.org/ a leadership adventure for girls who want to make a difference in their world! At camp, girls explore their interests and talents, build confidence, and strengthen leadership skills. They make lasting personal friendships while cultivating valuable professional relationships. Girls will develop leadership skills by participating in exciting, interactive, hands-on workshops and activities facilitated by local women leaders in business, philanthropy, and elected office.

This talk is intended to stimulate their understanding & interest social entrepreneurism, personal reputation management and social media analytics. Campers will learn about visual rendering of data, how it can increase knowledge and communication. They’ll be provided the opportunity to analyze basic social network structures and understand their implications. As well as explore the complexity and reach of digital communications, while recognizing how to apply social media to increase awareness of issues relevant to their lives.

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Empowering Camp Moxie teens to establish and manage their social reputation

  1. 1. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE Susan Emerick Manager, Enterprise Social Strategy & Programs IBM CHQ Digital Strategy & Development
  2. 2. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Hello …. A bit about me Susan Emerick Manager, Enterprise Social Strategy & Programs IBM CHQ Digital Strategy & Development Views shared in the presentation on my own and do not reflect those of my employer
  3. 3. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction What you’ll learn Importance of establishing your personal brand What is a personal brand? Why is it important? What benefits will you achieve from establishing and enhancing your personal brand? Recommendations on how to get started
  4. 4. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Social Media plays 3 key roles in young people’s lives News Schedules Searching for information Learning Games Videos Music Instant messaging Photo galleries Discussion boards Blogs Resources Entertainment Social Environment
  5. 5. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Very useful for young people •You can express yourself on the Internet. •You can influence things on the Internet. •You can talk about their feelings anonymously. •There is always company for gaming and chatting. •You can find useful information on the Internet. •The Internet connects people.
  6. 6. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Did you know that every interaction you have can be tracked and analyzed? To post, or not to post? 45% of online teens in the United States don’t consider whether a posted picture might reflect badly upon them in the future. 67% of online 17-year-olds – who are likely to be preparing for or in the midst of college and job applications – say they have withheld content that might damage their reputations. Pew Research Center, 2011
  7. 7. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction www.womenworking.com
  8. 8. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction THINK! … Before you speak T – is it true? H – is it helpful? I – is it inspiring? N – is it necessary? K – is it kind?
  9. 9. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction So what does all this mean for your personal brand? Have you ever heard of the saying “Your reputation proceeds you”? Your brand = your on-line persona It’s shaped by every interaction you make online It creates an overall impression about you credentials & personal style Branding yourself is a fantastic way to put your best face consistently forward and market yourself toward potential employers Think of it as your elevator pitch
  10. 10. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction What’s in your word cloud? What does is tell others about you? Whatever you post on line is who you become to others Content you share is key to communicating who you are and your interests, experience, expertise These can be related to topic, passion or purpose
  11. 11. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Tips to brand yourself online Be yourself, there’s only one YOU! Be true & consistent with your personal brand Share and demonstrate your knowledge, expertise, passion or purpose as much as possible Help others in your network Add Value Give people a reason to talk about you in a positive way that also matches your personal brand
  12. 12. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Consider the company you keep Define your network carefully Likeminded individuals that share your common interest • Students, Teachers • Group Members • Recruiters, Hiring managers • Industry Leaders, Other Professional Colleagues
  13. 13. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Data analytics allow for relationship eco-system mapping
  14. 14. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Plan where to engage in digital conversations Keep in mind that where you interact online also conveys messages about you Stick to the websites and communities that will help most in reaching your goals. Search for groups and communities to join Identify who is contributing to the conversation Connect and grow your digital network with like minding individuals
  15. 15. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Sharing Messages Across Multiple Digital Channels (Effect: One to Many) Social messages extend your reach Speed of engagement is very fast Messages can be searched and used when needed Digital dialogue can be discovered when needed Increasing your chances of facilitated serendipity
  16. 16. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Rules of the road Whatever you post on line is who you become to others No Copyright Infringement Respect your Audience Add Value pick a Identify Yourself No Delete Button on Internet
  17. 17. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Share content that provides value & engages people 4 Steps to Building Relationships EngageEngage Manage Feedback Manage Feedback Listen Actively Listen Actively Add Value Add Value
  18. 18. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction You’re EMPOWERED! ■ What does your online reputation offer? ■ What would influence others to reach out and build trust? ■ How can you make yourself available?
  19. 19. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Here are some examples of how I’ve built my reputation ….
  20. 20. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Branding yourself is a fantastic way to put your best face consistently forward
  21. 21. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction21 For professionals, completing a LinkedIn profile is a good way to establish and manage your online professional reputation Profile Picture: Personalize your profile by adding a business-appropriate image of yourself. Using the same picture across social platforms will make it easy for others to identify and connect with you. Summary: Describe what you do and how you can help others, or what you do as an outcome (By default it’s your last position) Connections: Build you network of connections, by inviting clients, colleagues, those whom you have met and trust Recommendations: Ask for recommendations from clients as well as from colleagues. Client ones are stronger and will help demonstrate to potential new ones where you have added value to others
  22. 22. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction22 Authoring a blog is a great way to share your knowledge & help others www.susanemerick.com
  23. 23. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Anything is possible! Share your passion Share your knowledge Help others Volunteer YOU are in control Start Now!
  24. 24. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Inspiring women leaders are everywhere … Will you become one? My inspiration …. “In a social enterprise, your value is established not by how much knowledge you amass, but by how much knowledge you impart on others.” ~ Ginni Rometty, CEO IBM
  25. 25. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction Thank you! Questions? Contact me Twitter: @sfemerick LinkedIn: www.linkedin.com/in/sfemerick Blog: www.susanemerick.com Susan Emerick Manager, Enterprise Social Strategy & Programs IBM CHQ Digital Strategy & Development Views shared in the presentation on my own and do not reflect those of my employer
  26. 26. © 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction In partnership with Institute for Learning & Performance Improvement, College of Education at Wayne State University http://coe.wayne.edu/ I’m volunteering my time and expertise as part of IBM’s Corporate Citizen Initiative http://www.ibm.com/ibm/responsibility/initiatives/ This presentation was prepared for Camp Moxie http://www.campmoxiegirls.org/ a leadership adventure for girls who want to make a difference in their world! At camp, girls explore their interests and talents, build confidence, and strengthen leadership skills. They make lasting personal friendships while cultivating valuable professional relationships. Girls will develop leadership skills by participating in exciting, interactive, hands-on workshops and activities facilitated by local women leaders in business, philanthropy, and elected office. This talk is intended to stimulate their understanding & interest social entrepreneurism, personal reputation management and social media analytics. Campers will learn about visual rendering of data, how it can increase knowledge and communication. They’ll be provided the opportunity to analyze basic social network structures and understand their implications. As well as explore the complexity and reach of digital communications, while recognizing how to apply social media to increase awareness of issues relevant to their lives.

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