Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Survival of the Fittest: Integrating Social Media W/ Sales & MarketingPersonalHealthCloud
How does your organization operate in a connected world?
Thinking strategically about social media in context with current marketing and sales initiatives.
Establishing a cohesive and strategic plan. Determining what fits for your organization.
Using social media beyond marketing to create a connected organization.
View the recorded webinar by going to http://www.Venntive.com and clicking on the link in the lower left. When you sign up for a 30-day free trial of Venntive, we'll send you the Venntive Tactical Marketing Blueprint.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Survival of the Fittest: Integrating Social Media W/ Sales & MarketingPersonalHealthCloud
How does your organization operate in a connected world?
Thinking strategically about social media in context with current marketing and sales initiatives.
Establishing a cohesive and strategic plan. Determining what fits for your organization.
Using social media beyond marketing to create a connected organization.
View the recorded webinar by going to http://www.Venntive.com and clicking on the link in the lower left. When you sign up for a 30-day free trial of Venntive, we'll send you the Venntive Tactical Marketing Blueprint.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
Topics Covered with Author Notes & Industry Data
Why Businesses Use Social Media
What Social Media “Is” and “Is not”
10 Tips to “Go & Grow” Your Social Media
Free & Cool Tools
Ways to Grow Your Social Community
Tips to Craft Up Content
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
If you are like most marketers you would have established your organizations presence in Facebook, Linkedin , Pinterest, Klout and Twitter. However the efficacy of your campaign would be directly related to what metrics you are using to measure the impact of your social campaign.
View the ondemand version of the webinar at http://www.regalix.com/webinars/social%20media%20metrics%20that%20matter/421
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
This information packed seminar reviews the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing.
What social media marketing really is and why it’s important;
Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;
How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;
How to incorporate it into your business life without losing productivity.
From Constant Contact Authorized Local Expert and Platinum Solution Provider, Kim Butler, The URL Dr.
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
Topics Covered with Author Notes & Industry Data
Introduction to Pinterest
Why Businesses Use Pinterest
Creating An Account & Getting Followers
Using Pinterest for Marketing
Tips to Craft Up Content
Brand Examples
Email Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.
This presentation covers information, tips and resources presented to the Kansas Rental Dealer's Association. The slide content includes author notes, links and industry relavent information. March 2011 WGC.
Creating Social Strategy, Tips, Tools & Cheats!
A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business).
Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
5. Why We MARKET
We Want Customers
More! Clients
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Monthly seminars in the region, www.constantcontact.com/KansasCityGet to know WGC, visit our website at www.willgladhart.com
We will cover a lot of great topics, strategies and concepts,but also want to provide you with great resources you can go and learn on your on time as well.Check out Constant Contact’s Social Media website at www.SocialQuickstarter.comIt is a free resource that covers the basics of Social Media tools, discussing why businesses use these tools, how to use them and best practices.Find out what is the difference between a Facebook personal page or business page What is Twitter, why do people tweet, what to tweet, and best ways to use twitter.Have you heard of a QR Code –if not a great place to learn more about QR codes.Also a wealth of FREE resources for business at WGC, www.willgladhart.com.
Constant Contact did a Survey to see where small businesses are marketing. Here is the break down.NOTE: These stats are changing everyday. As you can see from the graph, 96% of small business owners are using Facebook. ‘Likers’ of content on Social Media allow Facebook &Twitter become your brand ambassadors, endorsing your business and building long-lasting positive buzz.You can shape the dialogue by reaching and influencing your next purchaser or donor.Think of Facebook as an extension of your website. Facebook is the most relevant SMM channel to small businesses today, some studies have said it is 2-3x more relevant than Twitter. Your Facebook Timeline Fan Page is evolving to have the same functionality as your website,but with the added benefit of two-way conversations with your customers. Source: Constant Contact Fall 2011 Small Business Attitudes & Outlook Surveyn=1972; 30%; B2B = 859, B2C = 1,113*B to B and B to C were analyzed separately, but combined for market-level analysisApproximately one-half of all respondents are either a sole proprietor or have 1-4 employees.
Why are we using these New tools? These non-traditional tools have changed the way marketers FIND new customers. Social marketing creates an opportunity to both find new customers, but also KEEP and nurture relationships with your current customers…those that generate repeat revenue andultimately grow your bottom line.“How many people have ever looked at a website like TripAdvisor.com to see what people are saying about hotel or destination prior to planning a vacation?” Or“How many people have read through customer testimonials on Amazon.com before buying an item?”We have reached a point where only 14% of people trust ads, but 78% of people trust consumer recommendations (Nielson).Note: just because you are using SM doesn’t mean you do not need a great SEO and mobile optimized website. If SM eg. FB goes away, you no longer have access to your 2K ‘Likes.’You do not own those, but you can capture info on your website or into your email list.
Best Practices for Social Media MarketingBoils down into 3 “C’s” -- Connections, Content& ConversationsConnections: Kick start your followingand use content that inspires engagementEngaging Content:Creating a presenceConversations: Practical monitoring & measurement
Set reasonable goals and expectations.As a business owner, set reasonable goals that match expectations and investments of resources and time. The more time and resources you devote to Social Media Marketing, the greater your yield!Weekly: Recommend 30 minutes Posting, 30 minutes reading/ researching SM, 30 minutes listening to your customersAccept that Social Media Marketing is not instantaneous, typical traction happens about the 5-6 month mark of consistent online use/ building content. You need to invest some time and resources before you reap rewards, and not all of your customers will engage. However, you can:Drive engagement (action/commentary/feedback/sharing) with your base of passionate customersEncourage repeat businessEncourage referralsGet online endorsementsReach new customers through online, word-of-mouth marketing
Ask customers when they are at your store to learn how you can better serve them content, connect with them and help them.Find out what they like to use onlineWhen they check their online communications (or on what type of device)What do they hope to receive of learn from you?Ask them what you can do better for them aka WIIFM Principle (What’s In It for Me)You can also do an online survey to learn from your customers if you do not see them face-to-face
FB Timeline Details & Dimensions, pinterest.com/pin/63613413456868734/www.facebook.com/ShattoMilk
Re. VideoKeep in mind that a video does not have to be a “high quality” or over-produced production. Shatto makes fun of themselves stating “More High Quality TV” as part of the captions. Video Guide30-40 seconds for a short info clip about businessMake it light, entertaining, catchy, about something you do well or a product. 2-3 minutes max for a product/ service video featureInclude your website and a CALL TO ACTION at the end of the clip.Call us, visit our website to learn more, like us on FB, etc.
79% of customersare looking for you with an immediate need on a MOBILE DEVICE or SmartPhone. Be Foundwww.google.com/placeslearn.linkedin.com/company-pageswww.facebook.com/businesswww.manta.comwww.yelp.com
Search for keywords onlineNews,Blogs,Web,Discussions, VideoUse “ “ around keywords to group them together, otherwise you will get results for every word in the search. Can send to your email or create an RSS feed you can monitor in Google Reader, www.google.com/reader
Considerusing visual icons to help customers self identify their needs.
Sell, Sell, Sell You Will FailDon’t always be selling. Have you been at a networking event and every time you see FRED he is always trying to sell you his insurance…what do you do the next time you see him…you run away fast80% educate/ 20% sell or better yet 70% educate, 20% promote, 10% Share a personal peek on you and your employeespeople like to connect with others and other LIKE PEOPLE. Try to share something so folks can learn about you personally and connect with you if they are a mother, pet lover, love to exercise, enjoy music, volunteer, etc. Me, Me, Me Will Part the SeasHad a friend that all they do is talk about themselves?Do you enjoy those conversations?The next time you see them you just want to run and hide or avoid a conversationEmpower, Engage & Educate…People want you to be social with them or engage with them, empower with great information that will protect them, help them, save them money, protect their kids, keep their car longer, know what to ask before they purchase. The more you empower and educate them the more they will know, like, and TRUST YOU.Give & You Shall ReceiveBusinesses say “I don’t want to give them too many of my tricks or expert advice, they won’t want to use me” or “will just take the info and go somewhere else.” Really I find that the more I give away in terms of free info and resources, the more I GET BACK because people look at you as an expert, start to trust you, and they think…if he can give me that much information in an email or speaking event…what do you think I can learn from her/him in an hour one-on-one.Share, Care, & Be ThereShare your tips, tricks, strategies, and expert advice. Care about your customers, be transparent, be real, don’t be a robot. Listen to then, ask questions, make sure you reply to their comments or likes. Tell them thank you. STORYHave you ever called an office or place of business and the phone just kept ringing?Pretty frustrating and it leaves you with a bad impression you start thinking the business does not care or they are out of business. You need to answer the phone…which is the same thing as you need to reply to customer’s online comments and likes…show them you care. No comment means you don’t care…people will think you are only pushing out info. Reply, Thank, & Take Care of Negative CommentsPeople often ask, “Can I delete the negative comments about my business?”My Take: Use Social as customer service optionCompanies used to have to pay big money to agencies to find out what customers thought, now we can let customers share their thoughts online.You need to address the issues and say, “I am sorry about your experience or how can we make it better.” Know the difference between VENTING & ComplainingYou may need to take the concern and address it off line …use the telephone if needed or email. You can learn from a negative experience and improve your process so it doesn’t happen again. STORY 1An auto mechanic saw on his Facebook wall a customer posted that “he was frustrated with the mechanic’s business hours.” The mechanic asked the customer, “What could I do to better meet your needs?”The customer stated “I work from Monday–Friday and don’t get off work until 7PM…you close your place Monday-Friday at 6:30PM. Evaluation: Being open on Saturday would help the customers that work early or late? The mechanic opened on Saturday and his revenues went up and so did the customer count!And, he shortened his hours during the week to 5PM, so he could be open on Saturdays, but not give up extra time. STORY 2Auto mechanic…saw on his Wall a customer said, “I am so upset that I no longer can come to your shop, I loved your service.”The owner asked, “why can’t you come to my torn up to your store, it takes me forever to get there with the traffic and orange barrels.”He asked, “What can I do to make it better or easier for you to get here?”She said, “It would be great if you can drive to my house drop me off a loaner and then take my car to the shop.” He hired a “driver employee” and that pickup/ drop off customer service is part of his business plan….has many happy new customers and increased his revenues again…enough to pay for the new employee and hire a part time one. Use social to engage, listen, tweak, and learn from your customers. Social is customer service on steroids and many other customers are watching how you interact with your customers, take care of your customers, and respond to your customers.What Happens in Vegas Stays in VegasIt may stay in Vegas, but what happens on the Internet will be seen by your great, great, great, great grand children.If you don’t want to go down in history with a online argument, comment or posting something controversial…be prepared for people to bring it up for a long, long time (or block you). First Impressions Make Lasting ImpressionsThe phallic art storyWGC had a prospect that wanted to work with me on her SM projects and improve her company website. I said, “Well, send me your website link, social media profiles and photos of your business since you are out of state.”As I was looking through the business materials, there were several office photos which contained a picture which clearly had a large phallus in it…it was subtle, but THERE!Obviously, this imagery was not part of the business brand!The prospect was aghast and had simply really liked the painting and thought it was “cool!”Not the branding or image that the business wanted to convey, so we made changes to the imagery and removed the photos from her website/ online pages. Eg. If the UPS trucks were dirty, dented and the drives looked shabby/ dirty what type of impression would that leave on you?You are wondering, “How will they really care for my business packages?”
FAQ:Frequently Asked Questions…questions you get often from your customers.SAQ: Suggested Asked Questionseg. you may be selling carpets and you want to teach customers what to look for when buying a carpet especially if they have animals or kids. What type of carpet is best for them, what the want to make sure they are getting in the warranty.Google Alerts Set a search for content and then share with your customersStory: I have a green construction company owner that does the sales, calls, proposals, bids, design planning plans, and the demolition.When does he have time to create content? But we set up Google Alerts to search for “Best Construction Projects” or “10 Ways to Improve Your Bathroom”“What is Green Construction” “What is Sustainable Construction” “How do I save home energy costs”Technorati Directory of blogs that can show you the top trends, conversations, topics or help you point your customers to helpful resources, tips, strategies, and articles.Wondering what kind of starter content you can use to populate your profiles, today?Information, tips, and practical adviceQuestions asked by your customersOr links toArchived Email Marketing newslettersPolls and SurveysEvent Homepages and registration pagesBlogs (yours and others)Websites (yours, and others in your area of expertise)Product or service reviewsThought-provoking discussions that inspires debate and dialogueRich media: relevant videos, photos, podcasts
www.hootsuite.com
www.hootsuite.com
Free: www.wisestamp.com
You can build your social network in a variety of ways,both online and offline. In short: be creative and visible everywhere your customers are!Send an invitation to your Email ListAdd interactive Social Icons to YourWebsiteEmail Campaigns (in a sidebar, in the footer)Outgoing Email SignatureBusiness CardPrinted Collateral: mailers, flyers, invoices, etc.Put a sign in your storefront windowAdd a message to your voicemailInclude a note on Point of Sale receipts and house or discount coupons