As promised, here is the "Marketing to connected communities:from play to stay" presentation I made at the MARKNADSCHEFERNA lunch meeting in Stockholm on October 4, 2012. I've included some bonus slides, which I did not have time to present live. Got questions? Contact me for support.
From now on, people expect the things to have built-in intelligence, connected to the internetand powerful
From now on, people expect the things to have built-in intelligence, connected to the internetand powerful
From now on, people expect the things to have built-in intelligence, connected to the internetand powerful
This is a scene from the movie Minority Report. Tom Cruise walks in the mall while his eyes are getting scanned by 3D screens. The screens call him directly by his name to get his attention.141 likes, 6 dislikes
Brand: NASASMMS:“Not many people enjoy flying, but even fewer like delays and flight cancellations”
Brand: NASASMMS:“Not many people enjoy flying, but even fewer like delays and flight cancellations”
users can see all conversations happening within Twitter about their favorite resorts without leaving the app. We even took it one step further and separated the conversation between the public and official resort Twitter streams. Users are also able to update their Twitter status from within the app and see what others are saying about their favorite resorts in real time
Brand: NASASMMS:“Not many people enjoy flying, but even fewer like delays and flight cancellations”
fun, addictive competitive 3D racing game based competition to promote the new Lexus CT 200h model, hailed as the world’s first luxury hybrid hatch.The game challenges players to take the Lexus CT 200h for a spin through courses modeled after Australia's capital cities, culminating in a live playoff at the Melbourne Motor show and a chance to WIN a Lexus CT 200h
Synching a company’s strategic intentions with its internal development-to-delivery processes not only ensures purposeful actions to be taken. Together with powerful communications, a company actively builds its desired reputation.