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Games for Health Conference 2012 Mobile Social Games and Analytics for Health

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DrBonnie360
DrBonnie360

Mobile Health Games and Analytics presented on 06/12/12 at Games for Health Conference in Boston

Health & MedicineEntertainment & HumorTechnology
1 of 26
Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | bonniefeldman@verizon.net
Change is Fast and Furious © 2012 - All rights reserved.
Ubiquitous Mobile Social Gaming © 2012 - All rights reserved.
Exploding Demand for Mobile Social Games US Mobile App Consumption, Time Spent per Category Games 49% Social Networking 30% Entertainment 7% News 6% Other 8% © 2012 - All rights reserved. Source: Flurry Analytics, Dec 2011
Why Mobile Health Games Now? © 2012 - All rights reserved.
Health Care & Games: Who Cares and Why? © 2012 - All rights reserved.
Games, Gamification and Game Mechanics Game Human Desires Mechanics Reward Status Achievement Self Expression Competition Altruism Points Levels Challenges Virtual Goods Leaderboards Gifting & Charity The red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas that it affects. © 2012 - All rights reserved. Source: Bunchball
Lumosity Demo © 2012 - All rights reserved.
Keas Demo • http://keas.com/tour/ © 2012 - All rights reserved.
Behavior Change Needed © 2012 - All rights reserved.
Hierarchy of Needs 1943 - Maslow 2011 - ? Self Actualization Internet Mobile Phone Esteem Belonging Shelter Safety Food / Water Physiological © 2012 - All rights reserved.
BJ Fogg on Behavior Change High Motivation B=MAT at the same moment Motivation Triggers Succeed Here Activation Threshold Triggers Low Motivation Fail Here Hard to Do Ability Easy to Do © 2012 - All rights reserved. Source: Fogg Behavior Model
The Influence of Social Networks and Data © 2012 - All rights reserved.
© 2012 - All rights reserved.
© 2012 - All rights reserved.
The Eatery • http://vimeo.com/31231250 © 2012 - All rights reserved.
An Emerging Ecosystem of Players WELLNESS CONSUMER EMPLOYEE BRAIN DISEASE MED ADDICTION SELF-HELP WELLNESS WELLNESS GAMES MANAGEMENT ADHERENCE RELAPSE CHRONIC DISEASE © 2012 - All rights reserved.
One Recipe for Engagement © 2012 - All rights reserved.
OneHealth Demo • http://www.onehealth.com/tour/ © 2012 - All rights reserved.
Early Days of User Data Analytics © 2012 - All rights reserved.
Where’s the Money? Expressed in millions: Number of app downloads Sales of apps Investment in mobile health Source: Juniper Research Source: research2guidance Source: mobihealthnews © 2012 - All rights reserved.
What’s Next MOBILE HEALTH GAMES © 2012 - All rights reserved.
Thrive Demo • http://www.thriveresearch.com/ © 2012 - All rights reserved.
What’s Working • Demos • The Eatery in health and wellness • RallyOn and Keas in corporate wellness • Lumosity in brain games • OneHealth in chronic disease © 2012 - All rights reserved.
The Goal Engaging Patients and Providers © 2012 - All rights reserved.
Bonnie Feldman, DDS, MBA Business Development for Digital Health 310.666.5312 bonniefeldman@verizon.net www.drbonnie360.com @DrBonnie360

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Games for Health Conference 2012 Mobile Social Games and Analytics for Health

  • 1. Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | bonniefeldman@verizon.net
  • 2. Change is Fast and Furious © 2012 - All rights reserved.
  • 3. Ubiquitous Mobile Social Gaming © 2012 - All rights reserved.
  • 4. Exploding Demand for Mobile Social Games US Mobile App Consumption, Time Spent per Category Games 49% Social Networking 30% Entertainment 7% News 6% Other 8% © 2012 - All rights reserved. Source: Flurry Analytics, Dec 2011
  • 5. Why Mobile Health Games Now? © 2012 - All rights reserved.
  • 6. Health Care & Games: Who Cares and Why? © 2012 - All rights reserved.
  • 7. Games, Gamification and Game Mechanics Game Human Desires Mechanics Reward Status Achievement Self Expression Competition Altruism Points Levels Challenges Virtual Goods Leaderboards Gifting & Charity The red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas that it affects. © 2012 - All rights reserved. Source: Bunchball
  • 8. Lumosity Demo © 2012 - All rights reserved.
  • 9. Keas Demo • http://keas.com/tour/ © 2012 - All rights reserved.
  • 10. Behavior Change Needed © 2012 - All rights reserved.
  • 11. Hierarchy of Needs 1943 - Maslow 2011 - ? Self Actualization Internet Mobile Phone Esteem Belonging Shelter Safety Food / Water Physiological © 2012 - All rights reserved.
  • 12. BJ Fogg on Behavior Change High Motivation B=MAT at the same moment Motivation Triggers Succeed Here Activation Threshold Triggers Low Motivation Fail Here Hard to Do Ability Easy to Do © 2012 - All rights reserved. Source: Fogg Behavior Model
  • 13. The Influence of Social Networks and Data © 2012 - All rights reserved.
  • 14. © 2012 - All rights reserved.
  • 15. © 2012 - All rights reserved.
  • 16. The Eatery • http://vimeo.com/31231250 © 2012 - All rights reserved.
  • 17. An Emerging Ecosystem of Players WELLNESS CONSUMER EMPLOYEE BRAIN DISEASE MED ADDICTION SELF-HELP WELLNESS WELLNESS GAMES MANAGEMENT ADHERENCE RELAPSE CHRONIC DISEASE © 2012 - All rights reserved.
  • 18. One Recipe for Engagement © 2012 - All rights reserved.
  • 19. OneHealth Demo • http://www.onehealth.com/tour/ © 2012 - All rights reserved.
  • 20. Early Days of User Data Analytics © 2012 - All rights reserved.
  • 21. Where’s the Money? Expressed in millions: Number of app downloads Sales of apps Investment in mobile health Source: Juniper Research Source: research2guidance Source: mobihealthnews © 2012 - All rights reserved.
  • 22. What’s Next MOBILE HEALTH GAMES © 2012 - All rights reserved.
  • 23. Thrive Demo • http://www.thriveresearch.com/ © 2012 - All rights reserved.
  • 24. What’s Working • Demos • The Eatery in health and wellness • RallyOn and Keas in corporate wellness • Lumosity in brain games • OneHealth in chronic disease © 2012 - All rights reserved.
  • 25. The Goal Engaging Patients and Providers © 2012 - All rights reserved.
  • 26. Bonnie Feldman, DDS, MBA Business Development for Digital Health 310.666.5312 bonniefeldman@verizon.net www.drbonnie360.com @DrBonnie360

Editor's Notes

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