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All Things Electronic
This document discusses strategies for higher education recruitment in the digital age. It notes that millennials are highly connected online and prefer electronic communication over traditional methods. It recommends that colleges focus on telling stories over just facts, highlight their differences, and encourage connections through blogs, social networks, and instant messaging. Colleges should also embrace parents and stage memorable campus experiences. Overall, the key is engaging prospective students through the online tools and communication preferences they regularly use.
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