Make 2018 Your Best Year Ever

2018: Your Best Year
Ever! Manny Sarmiento
Shift Your Business, Shift Your Thoughts, Shift Your Life!

How to Change Your Life
Now!
2018: Your Best Life Ever!
• You Can Do It Now! You Don't Need Anything Else! You Need
Perseverance, Relentless Action!
• Technology Makes It Easy to Compete with the "Big Buys"
• Sometime It's Easier for You than it is for them
• Systems are Important! You Must Use Systems to Have
Massive Success!
• Education is Great, but No Longer a Factor!

Read to Change
Education is Constant
Books to Read that Will Change Your Life
Millionaire Fastlane
The Lean Startup
Think and Grow Rich
The E-Myth Revisited

Shift Your Mindset
• It Doesn't Take Money to Make Money
• Start with What You've Got
• Create a Survey of What You Have!
• No Excuses
• Time to Change Your Social Circle
• Beware of People Who Are NOT Supportive You Need All
the Positive Energy You Can Get Negative People Will
Bring You Down Fast

Shift Your Mindset
• Find Mentors, Mastermind Groups, Like-minded Persons Create
a Mastermind Group
• Follow the Concepts of "Think and Grow Rich" Eliminate the
Naysayers
• Negative People are the Biggest Detriment to Your Success!
• Goals are Important
• Many Good Goal Setting Systems Brian Tracy

Chunk It Down2018: Your Best Life Ever!
• A Million Dollars is $19,230 per Week
• A Million Dollars is $2740 per Day / 365 Days
• There are 2080 Hours in a Year at 40 Hours per Week
• You Must Produce $480.77 per Hour at 40 Hours per Week
• What Product(s) or Service(s) Can You Market that Produces $2740
per Day without You Having to be There? (Residual Income)
• Books, Online Courses, Aﬃliate Income, Subscription Businesses,
Rental Properties, etc.

Finding a Business
Idea
• Five Concepts for Business Ideas
• 1. Your Expertise Becomes a Business
• Real Estate, Personal Training, Personal Trainer
• The Challenge is Scaling Your Business
• 2. Service Business Systems
• Graphic Design, Website Design, Social Media Agency, SEO
Agency, Content Writing and Creation, Video Creation

Finding a Business
Idea
• 3. Experience Business Systems
• Photography Tours, Boot Camps, Group Cruises, etc.
• 4. Online Businesses Systems
• Online Courses
• Subscription Based Websites Subscription-Based Services
• Aﬃliate Marketing
• Should be an Add On Business
• 5. Education Businesses Systems
• Hybrid Into and from Other Systems Scalable Into Many Diﬀerent
Forms Will Cover in Lesson 7 (Chapter 7)

Analyzing and Testing Business
Ideas
• Is there a Need for Your Business Idea
• Does Anyone Really Want It or Need It
• Follow Your "Passion" or "Do What You Love..." is BAD
Advice!
• Use Adwords as a Research Tool
• Create Your "Minimum Viable Product"
• "The Lean Startup" - Eric Ries
• Quickly Designed Concept with Minimum Expense Design a
Quick Website

Ideas
• WordPress is Simple and Powerful
• Launch and Test Your Concept with Minimal Expense
• Change It, Launch It Again with Changes or Scrap the Idea
• Is there Competition?
• Competition is Good Because... Competition is Bad
Because...
• Do You Control Your Business Concept or Compensation

Ideas
• Want to Start a Business? Are You Buying a Job
• How are You Going to Scale the Business?
• Calculate Your Max Growth
• Remove the Time Factor
• If You Have to be There It's Not a Business!

Old School Marketing with a
New School Twist
• Zig when they Zag Networking
• Pre-qualify Networking Events
• Avoid After-hour Events Morning Events are Best
• Search on Eventbrite or Meetup.com
• Don't be a Card Pusher and Beware of the Card Pushers!
• Show Interest in the Person You Meet First!
• Ask Questions What Do You Do?
• Be Sincere About Understanding Their Business!

New School Twist
• Have Events at Your Oﬃce!
• Hold Open House!
• Run a Grand Opening Event!
• Host the Masterminds or Networking
Group at Your Office

New School Twist
• Events Change Perceptions of You and are Relationship
Ice Breakers!
• Seminar Marketing
• Find Opportunities to Speak on Your Topic
• Chamber of Commerce
• Rotary
• Multi-Speaker Seminars Industry Seminars
• Your Own Workshops or Seminars Don't Sell!

New School Twist
• G.A.S. Model
• Give First and Give to the Max!
• Get them to Say: "If this is what I get for free, imagine
what I would get if I paid him/her".
• Have an Evergreen Workshop Ready to Go At All TImes
• Create a Professional PowerPoint Presentation and Have
It Always Available (Google Drive or Dropbox) Post Your
Presentation on Slideshare.net and Display on LinkedIn

New School Twist
• Start with Minimal Budgets and Be Quick to Stop
Advertising Find a Way to Measure ROI: Return on
Investment
• ROI = Proﬁt + $1 > Expense for the Campaign Don't
forget to Add Overhead Expense

Massive Growth Tools
You Must Have and Use
• CRM Systems
• Hubspot, Zoho, Salesforce Keeping Track of Potential Clients
Website Design Knowledge WordPress is a Must!
• Eliminates the Limits of Not Having a Web Presence or Relying
on Developers
• Database Growth and Maintenance Tools

• Always Collect Business Cards, Names, Phones, Email
Addresses Place them on a Regular Email Newsletter
• Add them to Your Social Media: LinkedIn, Pinterest, Google+,
Facebook, Twitter
• Have a Capture Tool on Your Website or Blog
• Build Relationships!

• Proper Social Media Tools and Use
• LinkedIn is Priority Be Selective
• Add Your Existing Contacts from Gmail, Outlook, etc. Blogging is a
Tool that Can Change Your Business Life
• Pinterest is a Better Tool than Facebook or Instagram in Most Cases
• Mindmapping
• XMind Free Tool
• Helps You Organize Your Train of Thought

• Useful for Business Structure, Website Design, Personnel, Projects,
etc. Even to Write a Book
• This Course was Organized and Structured Using XMind
• Project Management Tools
• Basecamp
• Easy to Use and Powerful
• To-Dos for Yourself and Your Team File Uploads and Sharing
• Will Dramatically Change Your Business Helps You Stay Super
Organized and Eﬀective

• Create Systems
• People Systems
• Assignments Need to be Clear and in Writing
• Your People Must be Organization Oriented and Held Responsible
for the Growth of the Company Make Your Relationship Where
They Grow if You Grow!
• Always Win-Win-Win!
• Use Basecamp.com and Enforce Its Use! Operational Systems

• How Are Things to Be Done?
• Who Is Responsible? Everyone Is, but Assign Primary
Responsibilities! Your Business Will not Grow Without Systems!
• Read "The E-Myth Revisited" by Michael E. Gerber "Start Working
on Your Business, Not in Your Business"
• Marketing Systems
• Use Tools to Optimize Your Workday

The New Scalable
Systems
• Online Advertising
• Many Platforms to Choose From Adwords Ads
• Facebook Ads LinkedIn Ads Pinterest Ads
• Test with a Small Budget First for a Few Days! If It Works:
Increase Your Budget!
• If It Doesn't Work: Cut Out the Advertising Campaign!
• Sounds Simple but Many Entrepreneurs Spend Countless
Funds on Online Ads Without Measuring Results or Knowing If
It's Really Working to Grow Their Business!

Chapter 10:
What to Do Next?
Real Action Steps!
1. Read "Millionaire Fast Lane" - Start on Chapter 30
2. Read "The Lean Startup" by Eric Ries
3. Stop Learning and Stop taking Action
Prepare to Work Your Tail Off
4. Create Some Kind of Goal System and Start Using It
5. Take a WordPress Course
Online at Udemy.com - Manny Sarmiento

Chapter 10:
What to Do Next?
Real Action Steps!
6. Understand How Social Media Really Works
• Open or Optimize Your LinkedIn Proﬁle Add Your
Contacts to LinkedIn
• Open a Pinterest Account
• Take a Pinterest Marketing Course Start Pinning
• Start a Blog on Blogger or WordPress Blog Daily on Your
Topic
• Open a YouTube Channel Optimize It Including the Banner
• Watch James Wedmore Videos on His Channel
• Start Creating and Uploading Videos
• Open a Slideshare.net Account Using Your LinkedIn
Proﬁle

Chapter 10:
What to Do Next?
Real Action Steps!
7. Open a Free XMind.com Account
Create and Outline for Your Book and Online Course
15 Chapters / 15 Points per Chapter / 3-7 Paragraphs
per Point Goal: 96 to 144 Page Book
8. Learn How to Publish a Book
9. Publish a Book on Create Space or Lulu.com
10. Publish Your Book on Kindle
11. Learn How to Create Online Courses
Publish to Udemy
12. Open an Audible.com Account
Download and Listen to Your First Audiobook

The End is Just the Beginning
• Practice Never Ending Learning and Improvement
• What Separates You is Your Will, Your Knowledge, Your Persistence
and Taking Action!
• It's Easier than Ever to Make Money in Our New Economy!
• Systems are Important: As Michael E. Gerber Says in His Book:
"You want to work on your business, not in your business".
• Remember not to Overwhelm Your Self: Chunk It Down Into Smaller,
Navigable Portions!
• Don't Let Over-thinking and Over-planning Get In the Way!

• Start Now with What You've Got! Control Your Expenses at First!
• Use The Lean Startup Principles MVP, Build - Measure - Learn
• Before You Decide Whether to Start a Business or Venture or Buy a
Business Think About How You are Going to Scale and What is the
Purpose of Having the Business?
• Income Generation? Selling the Business? IPO? To Prepare for
Each One is Diﬀerent
• Do Your Research! Each Option is Diﬀerent. From Financials, to
Agreements, to Systems and Investments.

• Decide if Their is a Real Market for Your Product or Service!
• Do What You Love Works Only in Fiction Books!
• Choose a Business Where You Have Control and It Can't be Taken
from You!
• You Control the Pricing, the Systems, the Products, the Marketing
and the People!
• MLM, Franchises and Aﬃliate Marketing Can be Lucrative but Be
Aware that You Do Not Have Control! Instead Start Your Own MLM
Company, Franchise or Aﬃliate Systems!

• Zig when they Zag! Try Old School Marketing Techniques Such as
Seminar Marketing, Direct Mail, Networking, etc. But Do It the Right
Way!
• Don't Sell, Market!
• Build Relationships First!
• Measure ROI and Stop the Campaigns Quickly if ROI Is Negative!
• If ROI is Positive Focus More Investment on the Campaigns that
Work! Subtopic 4
• New Schools Marketing Techniques Work if Applied Correctly,
Measured and Controlled.

Learn WordPress Website Design
• Being Able to Build Websites in an Tremendous
Asset to Your Wealth

• Control Your Thoughts
• Listen to Your Self Talk and Be Quick to Change Negative Thoughts
Create Vision Maps and Goals
• The Subconscious Mind is "The Secret"
• It Finds a Way to Get What You Desire but It's Not Magic!
• Your Vision Maps, Goals and To-dos Subconsciously Control Your
Decisions Throughout the Day These Decisions Lead You to Getting
What You Desire!

• Give Back! Help Others!
• It's Our Responsibility to Give Back!
• In Business, Ask: What Can I do for You? (Sincerely)
• In Life: Give to Charity, Donate Your Time, Find Ways to
Help Others at All Times!

• Smile
• Wear Happy Socks
• Hug Someone
• Enjoy Life

Your Foundation is Now
Built for Great Success
in Business and in Life!
Build Wealth! Give
Back! and Enjoy What
Life Has to Oﬀer!
Manny Sarmiento – CEO
New Media, New Marketing, Inc.
Doral Chamber of Commerce, Inc.
©Copyright 2017-2018

Make 2018 Your Best Year Ever

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