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Traffic conversion and sales by letruongan.com

The document introduces 'DotComSecrets Ignite,' a program designed to help individuals create successful online businesses by effectively generating and monetizing customer traffic. It outlines proven strategies for doubling traffic, conversions, and sales through detailed sessions covering topics such as customer attraction, funnel building, and audience targeting. The author emphasizes the importance of taking immediate action to utilize the provided tools and insights for achieving financial freedom and impacting others' lives.

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“Proven Secrets to Double Your TRAFFIC, CONVERSION & SALES For Any Product or Service Online”
Copyright © SuccessEtc LLC All Rights Reserved
Page 3 Welcome To DotComSecrets Ignite! Dear Friend, Congratulations and welcome! The next few days you will begin a journey towards creating a business that will not only help you to achieve the financial freedom you want and deserve, but also to change the lives of the people you will serve. Over the past decade I have been literally obsessed with how businesses (both online and offline) generate and monetize customers. While learning and applying these methods in my own businesses as well as hundreds of others around the world, I have developed a process that we’ve used countless times to double the traffic, conversions and sales for almost any product or service online. Make sure you take full advantage of all of the tools that you have been given inside of DotComSecrets Ignite. Some of you will leave this experience with the tools you need to change your lives forever, while others will leave and have gained almost nothing. So, what’s the difference? Simply what YOU do AFTER you finish the course. Make sure you take advantage of everything we’ve given you, and then go home and take action immediately. I’m truly excited and privileged to have this opportunity to share with you the best of what I have learned. Enjoy this program, but more importantly, USE IT! Thanks, Russell Brunson President of SuccessEtc LLC and DotComSecrets.com
Page 4 DISCLAIMER: The information contained in this book is for general guidance on matters of interest only. The application and impact of strategies, theories and laws can vary widely based on the specific facts involved. Given the changing nature of market forces, laws, rules and regulations, and the inherent hazards of communication, there may be delays, omissions or inaccuracies in information contained herein. Accordingly, the information in this book is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, corporate finance, investment, banking, or other professional advice and/or services. As such, it should not be used as a substitute for consultation with professional accounting, tax, legal, corporate finance, investment, banking, or other competent advisors. Before making any decision or taking any action, you should consult a professional advisor. While we have made every attempt to ensure that the information contained in this book is reliable, SuccessEtc.com LLC is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this book is provided with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. In no event will SuccessEtc.com LLC, its related partnerships, corporations or other entities, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this book or for any consequential, special or similar damages, even if advised of the possibility of such damages. Certain information in this book may have come from other sources (including websites) created and/ or maintained by partnerships, corporations or other entities related to SuccessEtc.com LLC or by third parties unrelated to SuccessEtc.com LLC As such, SuccessEtc.com LLC makes no representations as to the accuracy or any other aspect of this information. COPYRIGHT INFORMATION: All copyrights belong to their respective owners. The word mark and logo "SuccessEtc.com LLC" are registered trademarks owned by SuccessEtc.com LLC This book and its contents are the copyright of SuccessEtc.com LLC SuccessEtc.com LLC is incorporated in Idaho, United States of America.
Page 5 Table Of Contents Section #1 – Ignite • Session #1: The Secret Formula • Session #2: The Attractive Character • Session #3: How To Spend More Than Your Competitors • Session #4: Three Types of Traffic • Session #5: How To Hijack Traffic / Facebook Section #2 – Funnelology • Session #6: 7 Phases Of A Lead and 100 Visitor Test • Session #7: The 31 Building Blocks Of A Funnel • Session #8: The 14 Core Funnels • Session #9: Clickfunnels Workshop Section #3 – Inception • Session #10: Inception Secrets • Session #11: The Scripts • Session #12: Soap Opera and Seinfeld Emails
Page 6 Section #1 IGNITE
Page 7 SESSION #1: The Secret Formula How To Make Sure You Ge­ t Paid Exactly What You Want 1st) Who Is Your Dream Customer? Example: I want to work with small businesses that make between $1 million and $3 million dollars per year.
Page 8 2nd) Where Are Your Dream Customers? 3rd) What Bait Are You Going To Use To Attract Them? 4th) Where Are You Going To Take Them? Example: They are on Facebook, and email lists of small business owners. Example: I’m going to use my book “108 Split Tests” as bait to get them into my funnel. Example: I can serve them the best if they work one on one with me and come to my mastermind 3X per year.
Page 9 What Is The LEAST Amount Of Work You Need To Do To Reach Your Goals? 1st) What Do You REALLY Want / Need In Life? Example: $1.2 Million Dollar House, $60,000 Car, $3k Per Month To Charity, Food, Travel Fund, Etc…
Page 10 2nd) What Are The Monthly Payments To Get Those Things? 3rd) So, how Much Do You REALLY Need Per Month? 4A) Membership Site: How Many Members Do You Need To Hit That Goal? 4B) Backend Sales: How Many Sales Per Month Do You Need To Hit That Goal? Example: House: $8,000 Car: $1,000 Charity: $3,000 Food: $1,000 Travel: $2,000 Etc… Example: $20,000 Example: $: 49.95 M: 400 Example: $: 5,000 M: 4
Page 11 4C) Combinations: What Combination Of Continuity & Backend Do You Need To Hit That Goal? 5th) How many “SLO” (Self Liquidating Offer) sales do you need per month to sustain your continuity and backend? 6th) How much traffic do you need to get that many front end SLO sales? Example: C: $: 49.95 M: 200 BE: $: 5k M: 2 Example: @30% I need 150 SLO sales per month Example: @5% I need 3,000 clicks a month (or 100 per day)
Page 12 SESSION #2: The Attractive Character Backstory Example: I used to crave candy and was overweight… now I’m skinny…
Page 13 Parables Character Flaws Polarity The Leader Example: Russell’s potato gun story… Example: Superman’s kryptonite Example: Howard Stern… Example: Donald Trump
Page 14 The Adventurer / Crusader The Reporter / Evangelist The Reluctant Hero Example: Richard Branson Example: Larry King Example: Frodo Baggins
Page 15 Loss and Redemption Us VS Them Before And After Example: The movie: Taken Example: Mac VS PC Example: Jared at Subway
Page 16 Example: Skinny bean – this new chocolate that helps you lose weight! Amazing Discovery Secret Telling 3rd Person Testimonial Example: A secret Google loophole… secret food helps you lose weight… Example: Check out what happed to Joe when he tried X…
Page 17 SESSION #3: How To Spend More Than Your Competitors “People Will Pay More Money, For The Exact Same Content, Packaged In A Different Way.” - Russell Brunson
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Page 21 How Can You BEST Serve Your Dream Client? How Can You Provide Monthly Value To Your Client? Example: Your High Ticket Product Example: Your Continuity
Page 22 What Does The Rest Of Your Value Ladder Look Like?
Page 23 SESSION #4: Three Types of Traffic Question #1) Who Is Your Target Market? Example: Julie, 42 year old with 2 kids (find pic on google images)
Page 24 Question #2) Where Are They Congregating? Question #3) What is the shiny object (bait) they want? There are 3 types of traffic: Traffic You Control Example: Forums? Email Lists? FB Groups, Fan Pages, etc… Example: 108 Split Tests, quick way to lose weight, secret stock tip… Example: Solo Ads, PPC (facebook, google, etc.) Banners, Affiliates, etc…
Page 25 Traffic You Don’t Control Traffic That You Own The Goal of ALL Traffic Is To Convert It From Traffic You Control/Don’t Control -> Into Traffic That You Own Example: SEO, Social Media, PR, etc… Example: Your list, your fans, your followers, your readers, etc…
Page 26 The FASTEST Way To Get Traffic And Grow Your Company: List Hacking Affiliate / Joint Ventures Solo Ads
Page 27 SESSION #5: Instant Traffic Hacks / Facebook Where? (Direct and Indirect) Example: Direct => competitors Indirect => what else are they buying?
Page 28 What? Model What Works Example: Similarweb. com/website/ competitorwebsite. com WhatRunsWhere.com or AdBeat.com
Page 29 Facebook Hacks 1. Find your Facebook Audience: 2. Search for groups that are in your niche 3. Search for Events that are in your niche 4. Search for pages that are in your niche 5. Keep your eyes open for ads that run to your niche Think: Where do your people congregate? Over what topic? Who are some of the leaders in your niche? Big brands? Big gurus? Different but similar ones? Pay attention to who is advertising in your niche, who is earning money? 5 steps to Hack Custom Audiences for your offers: 1. Upload any email subscriber list you may have already 2. Capture Facebook IDs of group members, event attendees, and page fans a. Note about pages: Target more precisely by scraping those who are active and engaged on the page (commenting, posting, sharing). 3. Diving into personal profiles for more precision (great for higher ticket offers) 4. Create Lookalike audiences from your BUYER list 5. Broker deals with Group admins, Event admins, and page owners. Notes: Notes:
Page 30 5 steps to highjack a large and responsive fan-page audience: 1. As your page, ‘like’ other pages in your niche (2-3 a week) a. Think: niche celebrities, bigger-businesses, brands, other major players in the niche 2. Message page admin. Tell them you like their page and there is a specific post of theirs you want to share on your page with a shout-out and link to their page, etc. 3. After you post, send the admin the link showing them. 4. Tell them that you would be honored if they connected with your page as well by having their page “like” your page (if they haven’t already) and even repost something if they find an interesting post, etc. 5. Follow likealyzer.com page critique to ensure that you maximizing your page effectiveness. Notes: Resources http:/ /findmyfacebookid.com http:/ /socialleadfreak.com http:/ /likealyzer.com
Page 31 Section #2 FUNNELOLOGY
Page 32 SESSION #6: 7 Phases Of A Lead and 100 Visitor Test Step #1 – Traffic Temperature
Page 33 Step #2 – Your Pre-Frame Bridge Step #3 – Qualify Subscribers Step #4 – Qualify Buyers
Page 34 Step #5 – Identify Buyers In Heat Step #6 – Age and Ascend The Relationship Step #7 – Change The Environment
Page 35 The 100 Visitor Test
Page 36 SESSION #7: The 31 Building Blocks Of A Funnel
Page 37 Pre-Frame Bridge Qualify Subscribers Qualify Buyers
Page 38 Identify Buyers In Heat Age and Ascend The Relationship Change The Environment
Page 39 SESSION #8: The 9 Core Funnels
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Page 48 SESSION #9: Clickfunnels Workshop Step #1 – Pick Your Funnel Type:
Page 49 Step #2 – Pick Your Funnel:
Page 50 Step #3 – Pick Your Pages:
Page 51 Step #4 – View Your Funnel: Step #5 – Edit Your Pages: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ________________________ Step #6 – Setup Your Integrations: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ________________________
Page 52 Step #5 – Edit Your Pages:
Page 53 Step #6 – Setup Your Integrations:
Page 54 Section #3 INCEPTION
Page 55 SESSION #10: Inception Secrets
Page 56 Most Aware -> Product Aware -> Solution Aware -> Problem Aware => Unaware Primary Question Magic Bullet (The ONE Thing) Example: “What’s wrong with me?” “How can I make this better?” Example: Double your reading, get a girl this weekend, etc…
Page 57 Copy Speed Trial Closes Desire Amplifiers Example: If it hasn't hit you yet... it will soon. Right now, I average $1 per month for each person on my email list! Does that make sense...? Example: Does that make sense? Are you getting this? Isn’t that cool?
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Page 59 SESSION #11: The Scripts Enquirer Interrupt:
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Page 65 Your Pattern Interrupt Headline:
Page 66 Who, What, Why, How: Who Are You? Who Are You? Example: Hi, My name is Russell Brunson…
Page 67 What Do You Have? Why Do They Need It? How Can They Get It? Example: I’ve got a free DVD that is going to show you _______. Example: If you’ve been struggling with _____ then you need this DVD because it’s going to _____. Example: Just fill in the form on the side, let me know your shipping address, and I’ll ship it right away…
Page 68 Catch Urgency Guarantee Re-Cap Example: There is no catch.. I’m doing this because… Example: I only have a very limited # of copies… Example: If you don’t love it, I’ll give you your $ back and you can keep it anyway. Example: In the P.S. – “for those who skim, here is the offer: …
Page 69 Star, Story, Solution: Pattern Interrupt Example: It happened again, didn't it? to you... or someone you love. I know your story… Everyone’s situation is different, but the results are usually the same… Let me know if this sounds familiar.
Page 70 Core Desire Questions Agitate Past Failures Example: I've got a quick question for you...  Have you ever wanted to work from home...? Own your own business...?  Come on... you know you want that lifestyle... the one that everyone talks about... where you can "work from home in your underwear..." or on a "beach with your laptop..." Example: So... why hasn't it happened for you yet? Come on... admit it. This isn't the first time you've been looking for a proven way to make money... is it? When it is your turn?
Page 71 Big Promise (The ONE Big Thing) Intro The Attractive Character Example: You’re going to discover “insert huge promise here” Example: Hey, my name is Russell, and a few years ago, I was just like you…
Page 72 High Drama Example: You’re fired… The seat broke as I sat down… She slapped me in the face…
Page 73 Backstory & Wall Identify The Problem Epiphany or Declaration of Independence Example: This is where it all started… -> the one day I got stuck… my problem. Example: The problem I had was _______. Example: …and that’s when I had my big “ah ha…” …and that’s when I decided I HAD to make a change.
Page 74 Your Path To Find The Ultimate Solution First Signs Of Success Conspiracy Example: So this is what I tried first… Example: This is when something FINALLY started to work… Example: And that’s when I realized why I hadn’t been successful before.
Page 75 Big Lie! It’s Not Your Fault… Common Enemy (Blame This) Rapid Growth Example: I discovered the “big lie” and realized it wasn’t my fault I hadn’t succeeded before… and it’s not your fault either. Example: The real problem is XXXXXX . They are the ones who are keeping you fat, poor, etc… Example: And when I realized this, that’s when we started growing FAST! Here’s what happened next…
Page 76 Case Studies Hidden Benefits Formal Introduction Example: But it wasn’t just me… look what it did for others… Example: And what I didn’t realize when I got started, is not only did it ____, it also _____. Example: And that’s why I created..... ____.
Page 77 Pain + Cost Ease Example: It was super hard to create, cost us $X… Example: But it makes my life so much easier…
Page 78 Speed “So” Benefits Social Proof Example: what used to take X time now I can get done in X time… Example: “Benefit, SO you can _____” Example: Here’s what others have said about it…
Page 79 Make Offer Build Value Fake Price Example: This is what I’m selling… Example: Plus you’ll get this… and this… Example: The total value of all of this is $$$$$$$.
Page 80 “If All’s” => Pleasure & Pain (Emotional Close) Reveal Price Guarantee (Logic) Example: If all this did was help you to (move away from pain)… would it be worth it? If all this did was help you to (move towards pleasure)… would it be worth it? Example: I’m not going to charge you X… I’m only going to charge you X. Example: I’m going to put the risk on me and give you my crazy XXX guarantee…
Page 81 Inject Scarcity (Fear Close) Future Pacing CTA Example: But you have to act now, because ... Example: Just imagine what life will be like when _____. Example: So click on the button below right now….
Page 82 Post Selling Take Away Selling / Warning Close With Reminder Example: For those who are already signing up, this is what is going to be happening next… Example: This is for YOU, not me. I’ll be successful no matter if you buy this or not, but will YOU reach your goals? Warning, this ends soon… Example: Remember, (recap offer)…
Page 83 OTO Bump: Confirm Initial Decision Example: Congrats on ordering X…
Page 84 3X 2X Smart => Why Question: 3X 2X Example: 3X your results, 2X as fast… Example: You’ve made a smart choice, and here’s why… You ordered this because you wanted ____... Example: But, how would you like to get 3X the results in X days…?
Page 85 Exclusive Results, Fast, Speed The 1 Thing Example: This offer is NOT for everyone, it’s only for people who bought (initial offer) Example: This will complement your first order, and help you to get more results, faster, easier.. Example: We do it by doing this ONE thing… it’s called (cool name) – then sell that thing HARD…
Page 86 Future Casting CTA Guarantee Example: Just imagine what your life will be like when you have this ONE thing…. Example: So click on the button below right now to add this to your order. Example: I guarantee this will be awesome.
Page 87 Value Stacking Scarcity 2nd CTA Example: If you act now, I’ll also add in _____ and ____... Example: But this offer is only available right here, right now – when you leave this page it’s gone forever… Example: So click on the button now…
Page 88 Testimonial Rush Perfect Webinar: Example: But don’t just take my word for it, here’s what others are saying…
Page 89 Intro: The One Thing: Example: “How To Instantly Add “High Ticket Sales” To Your Sales Funnel WithOUT You Personally Talking To Anyone On The Phone… Ever!” “How To ___ Without ____!
Page 90 The 3 Secrets: Secret Reveal Reframe Example: Secret #1 – I Can Make More In One Day Selling High Ticket Products Then I Can In A MONTH Selling Normal Products… Secret #2 – I Don’t Personally Have To Sell Anything! (Big Plus Because I Hate Phones) Secret #3 – I Only Need A LITTLE Traffic To Make This Work! (About 100 Clicks Per Day) Example: • Universals (never) • History • Social • Reflect You must delink their internal beliefs…
Page 91 The Closes: One Hour, One Day? Let Me Ask You A Question The Stack Example: Transition #1) We can’t cover everything in an hour… let alone a day… you need more. I’m excited to make an offer for you where you can get it all! Example: Transition #2) Let me ask you a question… would you like my help implementing this? Example: This is the core flow to your close.
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Page 93 If / All's Money Is Good Disposable Income Example: If all this did was help you to (move away from pain)… would it be worth it? If all this did was help you to (move towards pleasure)… would it be worth it? Example: Money is a tool for exchange… you spend money to get something greater in return… Example: Shifting your disposable income from liabilities to assets… spend it on something that will bring you long term fulfillment.
Page 94 Money Replenishes Break Old Habits Information Alone? Example: Each month money comes back, time does not… Example: If we leave now, you’ll slip back to your old habits… if you want change, you need repeated exposure – the full system. Example: You can’t rely on information alone… you need coaching, accountability, etc…
Page 95 Money or Excuses? Your 2 Choices Their 2 Choices Example: You’re either good at making money, or making excuses, but you can’t do both. Example: My choice – go cheap and sell as many as possible… or more expensive so we could devote more resources to you. Example: 1st – settle with what you have now and keep getting what you’re getting now. 2nd – make a small investment, give it a shot – if it works, awesome. If not, then get your $ back.
Page 96 Us VS Them The Hand Hold Say Goodbye Example: The brave buyer vs the scared dabbler… Example: Let me show you how to sign up right now.. first… Example: After you have these in your hands, you can say goodbye to _____. And when you have ___, then you can say goodbye to _____.
Page 97 Now & Later Only Excuses Reluctant Hero Example: This is your life now (paint picture of pain) and this is what it could be… Example: Explain their excuse for not signing up, then diffuse it… use the 2-3 most common excuses. Example: I’m nothing special, yet look at what I was able to do…
Page 98 If You Only Got Close Close Example: If I stopped right here, and you only got just this, it would still be worth it, but you are also getting ___ and ___. Example: Your last CTA.
Page 99 The Two Step:
Page 100 Set Script Intro Questions Blast Example: Hey, this is ___ from ___’s office. Wanted to find out why you applied in the first place… Example: Ask questions based on answers… why is that? How do you mean? Anything else…, etc… Example: Maybe I can help you…
Page 101 Posture Probe Finding Credit Example: This is why this is exclusive… Example: Finding out more personal info about them… Example: Find out if they can afford your high ticket product.
Page 102 Goals Commitments Example: Now we know where you are, let’s talk about where you want to be. Example: Intro the 4 commitments. Time, Teachable, Investment, Decision Maker.
Page 103 Close Script Time Decision Making Resources Example: Time commitment Example: Decision commitment Example: Investment commitment
Page 104 Knowledge What’s Included Close Example: Teachability Example: What you’re getting when you sign up today. Example: Finalizing the sale
Page 105 SESSION #12: Soap Opera and Seinfeld Emails Day #1 – Sets The Stage Example: Welcome to my list, each day you’ll be getting… this is why you should read, etc… (Introduce attractive character)
Page 106 Day #2 – High Drama -> Backstory -> Wall Day #3 – Epiphany -> The ONE Thing Day #4 – Hidden Benefits Example: Tell story, and how that story brought you to a wall… and tomorrow you’ll reveal how you broke through that wall! (build bond w/ attractive character) Example: Explain the big epiphany, and how it ties into the ONE thing you created for them… Example: Here are other hidden benefits you probably didn’t realize that the product has..
Page 107 Day #5 – Urgency C.T.A. Example: Give them scarcity about why they need to sign up now.
Page 108 Episode Style
Page 109 Epiphany Style Educational Style
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DotComSecrets Ignite TRAFFIC - CONVERSIONS - SALES

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Traffic conversion and sales by letruongan.com

  • 1.
    “Proven Secrets to DoubleYour TRAFFIC, CONVERSION & SALES For Any Product or Service Online”
  • 2.
    Copyright © SuccessEtcLLC All Rights Reserved
  • 3.
    Page 3 Welcome To DotComSecretsIgnite! Dear Friend, Congratulations and welcome! The next few days you will begin a journey towards creating a business that will not only help you to achieve the financial freedom you want and deserve, but also to change the lives of the people you will serve. Over the past decade I have been literally obsessed with how businesses (both online and offline) generate and monetize customers. While learning and applying these methods in my own businesses as well as hundreds of others around the world, I have developed a process that we’ve used countless times to double the traffic, conversions and sales for almost any product or service online. Make sure you take full advantage of all of the tools that you have been given inside of DotComSecrets Ignite. Some of you will leave this experience with the tools you need to change your lives forever, while others will leave and have gained almost nothing. So, what’s the difference? Simply what YOU do AFTER you finish the course. Make sure you take advantage of everything we’ve given you, and then go home and take action immediately. I’m truly excited and privileged to have this opportunity to share with you the best of what I have learned. Enjoy this program, but more importantly, USE IT! Thanks, Russell Brunson President of SuccessEtc LLC and DotComSecrets.com
  • 4.
    Page 4 DISCLAIMER: The informationcontained in this book is for general guidance on matters of interest only. The application and impact of strategies, theories and laws can vary widely based on the specific facts involved. Given the changing nature of market forces, laws, rules and regulations, and the inherent hazards of communication, there may be delays, omissions or inaccuracies in information contained herein. Accordingly, the information in this book is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, corporate finance, investment, banking, or other professional advice and/or services. As such, it should not be used as a substitute for consultation with professional accounting, tax, legal, corporate finance, investment, banking, or other competent advisors. Before making any decision or taking any action, you should consult a professional advisor. While we have made every attempt to ensure that the information contained in this book is reliable, SuccessEtc.com LLC is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this book is provided with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. In no event will SuccessEtc.com LLC, its related partnerships, corporations or other entities, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this book or for any consequential, special or similar damages, even if advised of the possibility of such damages. Certain information in this book may have come from other sources (including websites) created and/ or maintained by partnerships, corporations or other entities related to SuccessEtc.com LLC or by third parties unrelated to SuccessEtc.com LLC As such, SuccessEtc.com LLC makes no representations as to the accuracy or any other aspect of this information. COPYRIGHT INFORMATION: All copyrights belong to their respective owners. The word mark and logo "SuccessEtc.com LLC" are registered trademarks owned by SuccessEtc.com LLC This book and its contents are the copyright of SuccessEtc.com LLC SuccessEtc.com LLC is incorporated in Idaho, United States of America.
  • 5.
    Page 5 Table OfContents Section #1 – Ignite • Session #1: The Secret Formula • Session #2: The Attractive Character • Session #3: How To Spend More Than Your Competitors • Session #4: Three Types of Traffic • Session #5: How To Hijack Traffic / Facebook Section #2 – Funnelology • Session #6: 7 Phases Of A Lead and 100 Visitor Test • Session #7: The 31 Building Blocks Of A Funnel • Session #8: The 14 Core Funnels • Session #9: Clickfunnels Workshop Section #3 – Inception • Session #10: Inception Secrets • Session #11: The Scripts • Session #12: Soap Opera and Seinfeld Emails
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    Page 7 SESSION #1: TheSecret Formula How To Make Sure You Ge­ t Paid Exactly What You Want 1st) Who Is Your Dream Customer? Example: I want to work with small businesses that make between $1 million and $3 million dollars per year.
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    Page 8 2nd) WhereAre Your Dream Customers? 3rd) What Bait Are You Going To Use To Attract Them? 4th) Where Are You Going To Take Them? Example: They are on Facebook, and email lists of small business owners. Example: I’m going to use my book “108 Split Tests” as bait to get them into my funnel. Example: I can serve them the best if they work one on one with me and come to my mastermind 3X per year.
  • 9.
    Page 9 What IsThe LEAST Amount Of Work You Need To Do To Reach Your Goals? 1st) What Do You REALLY Want / Need In Life? Example: $1.2 Million Dollar House, $60,000 Car, $3k Per Month To Charity, Food, Travel Fund, Etc…
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    Page 10 2nd) WhatAre The Monthly Payments To Get Those Things? 3rd) So, how Much Do You REALLY Need Per Month? 4A) Membership Site: How Many Members Do You Need To Hit That Goal? 4B) Backend Sales: How Many Sales Per Month Do You Need To Hit That Goal? Example: House: $8,000 Car: $1,000 Charity: $3,000 Food: $1,000 Travel: $2,000 Etc… Example: $20,000 Example: $: 49.95 M: 400 Example: $: 5,000 M: 4
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    Page 11 4C) Combinations:What Combination Of Continuity & Backend Do You Need To Hit That Goal? 5th) How many “SLO” (Self Liquidating Offer) sales do you need per month to sustain your continuity and backend? 6th) How much traffic do you need to get that many front end SLO sales? Example: C: $: 49.95 M: 200 BE: $: 5k M: 2 Example: @30% I need 150 SLO sales per month Example: @5% I need 3,000 clicks a month (or 100 per day)
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    Page 12 SESSION #2: TheAttractive Character Backstory Example: I used to crave candy and was overweight… now I’m skinny…
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    Page 13 Parables Character Flaws Polarity TheLeader Example: Russell’s potato gun story… Example: Superman’s kryptonite Example: Howard Stern… Example: Donald Trump
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    Page 14 The Adventurer/ Crusader The Reporter / Evangelist The Reluctant Hero Example: Richard Branson Example: Larry King Example: Frodo Baggins
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    Page 15 Loss andRedemption Us VS Them Before And After Example: The movie: Taken Example: Mac VS PC Example: Jared at Subway
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    Page 16 Example: Skinnybean – this new chocolate that helps you lose weight! Amazing Discovery Secret Telling 3rd Person Testimonial Example: A secret Google loophole… secret food helps you lose weight… Example: Check out what happed to Joe when he tried X…
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    Page 17 SESSION #3: HowTo Spend More Than Your Competitors “People Will Pay More Money, For The Exact Same Content, Packaged In A Different Way.” - Russell Brunson
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    Page 21 How CanYou BEST Serve Your Dream Client? How Can You Provide Monthly Value To Your Client? Example: Your High Ticket Product Example: Your Continuity
  • 22.
    Page 22 What DoesThe Rest Of Your Value Ladder Look Like?
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    Page 23 SESSION #4: ThreeTypes of Traffic Question #1) Who Is Your Target Market? Example: Julie, 42 year old with 2 kids (find pic on google images)
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    Page 24 Question #2)Where Are They Congregating? Question #3) What is the shiny object (bait) they want? There are 3 types of traffic: Traffic You Control Example: Forums? Email Lists? FB Groups, Fan Pages, etc… Example: 108 Split Tests, quick way to lose weight, secret stock tip… Example: Solo Ads, PPC (facebook, google, etc.) Banners, Affiliates, etc…
  • 25.
    Page 25 Traffic YouDon’t Control Traffic That You Own The Goal of ALL Traffic Is To Convert It From Traffic You Control/Don’t Control -> Into Traffic That You Own Example: SEO, Social Media, PR, etc… Example: Your list, your fans, your followers, your readers, etc…
  • 26.
    Page 26 The FASTESTWay To Get Traffic And Grow Your Company: List Hacking Affiliate / Joint Ventures Solo Ads
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    Page 27 SESSION #5: InstantTraffic Hacks / Facebook Where? (Direct and Indirect) Example: Direct => competitors Indirect => what else are they buying?
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    Page 28 What? Model WhatWorks Example: Similarweb. com/website/ competitorwebsite. com WhatRunsWhere.com or AdBeat.com
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    Page 29 Facebook Hacks 1.Find your Facebook Audience: 2. Search for groups that are in your niche 3. Search for Events that are in your niche 4. Search for pages that are in your niche 5. Keep your eyes open for ads that run to your niche Think: Where do your people congregate? Over what topic? Who are some of the leaders in your niche? Big brands? Big gurus? Different but similar ones? Pay attention to who is advertising in your niche, who is earning money? 5 steps to Hack Custom Audiences for your offers: 1. Upload any email subscriber list you may have already 2. Capture Facebook IDs of group members, event attendees, and page fans a. Note about pages: Target more precisely by scraping those who are active and engaged on the page (commenting, posting, sharing). 3. Diving into personal profiles for more precision (great for higher ticket offers) 4. Create Lookalike audiences from your BUYER list 5. Broker deals with Group admins, Event admins, and page owners. Notes: Notes:
  • 30.
    Page 30 5 stepsto highjack a large and responsive fan-page audience: 1. As your page, ‘like’ other pages in your niche (2-3 a week) a. Think: niche celebrities, bigger-businesses, brands, other major players in the niche 2. Message page admin. Tell them you like their page and there is a specific post of theirs you want to share on your page with a shout-out and link to their page, etc. 3. After you post, send the admin the link showing them. 4. Tell them that you would be honored if they connected with your page as well by having their page “like” your page (if they haven’t already) and even repost something if they find an interesting post, etc. 5. Follow likealyzer.com page critique to ensure that you maximizing your page effectiveness. Notes: Resources http:/ /findmyfacebookid.com http:/ /socialleadfreak.com http:/ /likealyzer.com
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  • 32.
    Page 32 SESSION #6: 7Phases Of A Lead and 100 Visitor Test Step #1 – Traffic Temperature
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    Page 33 Step #2– Your Pre-Frame Bridge Step #3 – Qualify Subscribers Step #4 – Qualify Buyers
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    Page 34 Step #5– Identify Buyers In Heat Step #6 – Age and Ascend The Relationship Step #7 – Change The Environment
  • 35.
    Page 35 The 100Visitor Test
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    Page 36 SESSION #7: The31 Building Blocks Of A Funnel
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    Page 37 Pre-Frame Bridge QualifySubscribers Qualify Buyers
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    Page 38 Identify BuyersIn Heat Age and Ascend The Relationship Change The Environment
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    Page 48 SESSION #9: ClickfunnelsWorkshop Step #1 – Pick Your Funnel Type:
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    Page 49 Step #2– Pick Your Funnel:
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    Page 50 Step #3– Pick Your Pages:
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    Page 51 Step #4– View Your Funnel: Step #5 – Edit Your Pages: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ________________________ Step #6 – Setup Your Integrations: ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ________________________
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    Page 52 Step #5– Edit Your Pages:
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    Page 53 Step #6– Setup Your Integrations:
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    Page 56 Most Aware-> Product Aware -> Solution Aware -> Problem Aware => Unaware Primary Question Magic Bullet (The ONE Thing) Example: “What’s wrong with me?” “How can I make this better?” Example: Double your reading, get a girl this weekend, etc…
  • 57.
    Page 57 Copy Speed TrialCloses Desire Amplifiers Example: If it hasn't hit you yet... it will soon. Right now, I average $1 per month for each person on my email list! Does that make sense...? Example: Does that make sense? Are you getting this? Isn’t that cool?
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    Page 59 SESSION #11: TheScripts Enquirer Interrupt:
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    Page 65 Your PatternInterrupt Headline:
  • 66.
    Page 66 Who, What,Why, How: Who Are You? Who Are You? Example: Hi, My name is Russell Brunson…
  • 67.
    Page 67 What DoYou Have? Why Do They Need It? How Can They Get It? Example: I’ve got a free DVD that is going to show you _______. Example: If you’ve been struggling with _____ then you need this DVD because it’s going to _____. Example: Just fill in the form on the side, let me know your shipping address, and I’ll ship it right away…
  • 68.
    Page 68 Catch Urgency Guarantee Re-Cap Example: Thereis no catch.. I’m doing this because… Example: I only have a very limited # of copies… Example: If you don’t love it, I’ll give you your $ back and you can keep it anyway. Example: In the P.S. – “for those who skim, here is the offer: …
  • 69.
    Page 69 Star, Story,Solution: Pattern Interrupt Example: It happened again, didn't it? to you... or someone you love. I know your story… Everyone’s situation is different, but the results are usually the same… Let me know if this sounds familiar.
  • 70.
    Page 70 Core DesireQuestions Agitate Past Failures Example: I've got a quick question for you...  Have you ever wanted to work from home...? Own your own business...?  Come on... you know you want that lifestyle... the one that everyone talks about... where you can "work from home in your underwear..." or on a "beach with your laptop..." Example: So... why hasn't it happened for you yet? Come on... admit it. This isn't the first time you've been looking for a proven way to make money... is it? When it is your turn?
  • 71.
    Page 71 Big Promise(The ONE Big Thing) Intro The Attractive Character Example: You’re going to discover “insert huge promise here” Example: Hey, my name is Russell, and a few years ago, I was just like you…
  • 72.
    Page 72 High DramaExample: You’re fired… The seat broke as I sat down… She slapped me in the face…
  • 73.
    Page 73 Backstory &Wall Identify The Problem Epiphany or Declaration of Independence Example: This is where it all started… -> the one day I got stuck… my problem. Example: The problem I had was _______. Example: …and that’s when I had my big “ah ha…” …and that’s when I decided I HAD to make a change.
  • 74.
    Page 74 Your PathTo Find The Ultimate Solution First Signs Of Success Conspiracy Example: So this is what I tried first… Example: This is when something FINALLY started to work… Example: And that’s when I realized why I hadn’t been successful before.
  • 75.
    Page 75 Big Lie!It’s Not Your Fault… Common Enemy (Blame This) Rapid Growth Example: I discovered the “big lie” and realized it wasn’t my fault I hadn’t succeeded before… and it’s not your fault either. Example: The real problem is XXXXXX . They are the ones who are keeping you fat, poor, etc… Example: And when I realized this, that’s when we started growing FAST! Here’s what happened next…
  • 76.
    Page 76 Case Studies HiddenBenefits Formal Introduction Example: But it wasn’t just me… look what it did for others… Example: And what I didn’t realize when I got started, is not only did it ____, it also _____. Example: And that’s why I created..... ____.
  • 77.
    Page 77 Pain +Cost Ease Example: It was super hard to create, cost us $X… Example: But it makes my life so much easier…
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    Page 78 Speed “So” Benefits SocialProof Example: what used to take X time now I can get done in X time… Example: “Benefit, SO you can _____” Example: Here’s what others have said about it…
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    Page 79 Make Offer BuildValue Fake Price Example: This is what I’m selling… Example: Plus you’ll get this… and this… Example: The total value of all of this is $$$$$$$.
  • 80.
    Page 80 “If All’s”=> Pleasure & Pain (Emotional Close) Reveal Price Guarantee (Logic) Example: If all this did was help you to (move away from pain)… would it be worth it? If all this did was help you to (move towards pleasure)… would it be worth it? Example: I’m not going to charge you X… I’m only going to charge you X. Example: I’m going to put the risk on me and give you my crazy XXX guarantee…
  • 81.
    Page 81 Inject Scarcity(Fear Close) Future Pacing CTA Example: But you have to act now, because ... Example: Just imagine what life will be like when _____. Example: So click on the button below right now….
  • 82.
    Page 82 Post Selling TakeAway Selling / Warning Close With Reminder Example: For those who are already signing up, this is what is going to be happening next… Example: This is for YOU, not me. I’ll be successful no matter if you buy this or not, but will YOU reach your goals? Warning, this ends soon… Example: Remember, (recap offer)…
  • 83.
    Page 83 OTO Bump: ConfirmInitial Decision Example: Congrats on ordering X…
  • 84.
    Page 84 3X 2X Smart=> Why Question: 3X 2X Example: 3X your results, 2X as fast… Example: You’ve made a smart choice, and here’s why… You ordered this because you wanted ____... Example: But, how would you like to get 3X the results in X days…?
  • 85.
    Page 85 Exclusive Results, Fast,Speed The 1 Thing Example: This offer is NOT for everyone, it’s only for people who bought (initial offer) Example: This will complement your first order, and help you to get more results, faster, easier.. Example: We do it by doing this ONE thing… it’s called (cool name) – then sell that thing HARD…
  • 86.
    Page 86 Future Casting CTA Guarantee Example:Just imagine what your life will be like when you have this ONE thing…. Example: So click on the button below right now to add this to your order. Example: I guarantee this will be awesome.
  • 87.
    Page 87 Value Stacking Scarcity 2ndCTA Example: If you act now, I’ll also add in _____ and ____... Example: But this offer is only available right here, right now – when you leave this page it’s gone forever… Example: So click on the button now…
  • 88.
    Page 88 Testimonial Rush PerfectWebinar: Example: But don’t just take my word for it, here’s what others are saying…
  • 89.
    Page 89 Intro: The OneThing: Example: “How To Instantly Add “High Ticket Sales” To Your Sales Funnel WithOUT You Personally Talking To Anyone On The Phone… Ever!” “How To ___ Without ____!
  • 90.
    Page 90 The 3Secrets: Secret Reveal Reframe Example: Secret #1 – I Can Make More In One Day Selling High Ticket Products Then I Can In A MONTH Selling Normal Products… Secret #2 – I Don’t Personally Have To Sell Anything! (Big Plus Because I Hate Phones) Secret #3 – I Only Need A LITTLE Traffic To Make This Work! (About 100 Clicks Per Day) Example: • Universals (never) • History • Social • Reflect You must delink their internal beliefs…
  • 91.
    Page 91 The Closes: OneHour, One Day? Let Me Ask You A Question The Stack Example: Transition #1) We can’t cover everything in an hour… let alone a day… you need more. I’m excited to make an offer for you where you can get it all! Example: Transition #2) Let me ask you a question… would you like my help implementing this? Example: This is the core flow to your close.
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    Page 93 If /All's Money Is Good Disposable Income Example: If all this did was help you to (move away from pain)… would it be worth it? If all this did was help you to (move towards pleasure)… would it be worth it? Example: Money is a tool for exchange… you spend money to get something greater in return… Example: Shifting your disposable income from liabilities to assets… spend it on something that will bring you long term fulfillment.
  • 94.
    Page 94 Money Replenishes BreakOld Habits Information Alone? Example: Each month money comes back, time does not… Example: If we leave now, you’ll slip back to your old habits… if you want change, you need repeated exposure – the full system. Example: You can’t rely on information alone… you need coaching, accountability, etc…
  • 95.
    Page 95 Money orExcuses? Your 2 Choices Their 2 Choices Example: You’re either good at making money, or making excuses, but you can’t do both. Example: My choice – go cheap and sell as many as possible… or more expensive so we could devote more resources to you. Example: 1st – settle with what you have now and keep getting what you’re getting now. 2nd – make a small investment, give it a shot – if it works, awesome. If not, then get your $ back.
  • 96.
    Page 96 Us VSThem The Hand Hold Say Goodbye Example: The brave buyer vs the scared dabbler… Example: Let me show you how to sign up right now.. first… Example: After you have these in your hands, you can say goodbye to _____. And when you have ___, then you can say goodbye to _____.
  • 97.
    Page 97 Now &Later Only Excuses Reluctant Hero Example: This is your life now (paint picture of pain) and this is what it could be… Example: Explain their excuse for not signing up, then diffuse it… use the 2-3 most common excuses. Example: I’m nothing special, yet look at what I was able to do…
  • 98.
    Page 98 If YouOnly Got Close Close Example: If I stopped right here, and you only got just this, it would still be worth it, but you are also getting ___ and ___. Example: Your last CTA.
  • 99.
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    Page 100 Set Script Intro Questions Blast Example: Hey,this is ___ from ___’s office. Wanted to find out why you applied in the first place… Example: Ask questions based on answers… why is that? How do you mean? Anything else…, etc… Example: Maybe I can help you…
  • 101.
    Page 101 Posture Probe Finding Credit Example:This is why this is exclusive… Example: Finding out more personal info about them… Example: Find out if they can afford your high ticket product.
  • 102.
    Page 102 Goals Commitments Example: Nowwe know where you are, let’s talk about where you want to be. Example: Intro the 4 commitments. Time, Teachable, Investment, Decision Maker.
  • 103.
    Page 103 Close Script Time DecisionMaking Resources Example: Time commitment Example: Decision commitment Example: Investment commitment
  • 104.
    Page 104 Knowledge What’s Included Close Example:Teachability Example: What you’re getting when you sign up today. Example: Finalizing the sale
  • 105.
    Page 105 SESSION #12: SoapOpera and Seinfeld Emails Day #1 – Sets The Stage Example: Welcome to my list, each day you’ll be getting… this is why you should read, etc… (Introduce attractive character)
  • 106.
    Page 106 Day #2– High Drama -> Backstory -> Wall Day #3 – Epiphany -> The ONE Thing Day #4 – Hidden Benefits Example: Tell story, and how that story brought you to a wall… and tomorrow you’ll reveal how you broke through that wall! (build bond w/ attractive character) Example: Explain the big epiphany, and how it ties into the ONE thing you created for them… Example: Here are other hidden benefits you probably didn’t realize that the product has..
  • 107.
    Page 107 Day #5– Urgency C.T.A. Example: Give them scarcity about why they need to sign up now.
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    DotComSecrets Ignite TRAFFIC -CONVERSIONS - SALES