Al Carlton presented information on various topics related to online business and entrepreneurship. He discussed traffic sources like search, social media, and building an email list. For revenue generation, he recommended diversifying streams and experimenting. On the business side, he advised not trying to do everything alone and to separate personal and business finances. Finally, he stressed the importance of networking and building a circle of trusted contacts.
Empower Yourself: Negotiate For The User - UserFocus 2012Carol Smith
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and highlighted remembering your BATNA, finding compromises, and practicing negotiations.
Empower Yourself: Negotiate for the User (Carol Smith)uxpa-dc
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and how preparing one's BATNA can lead to better outcomes for both business goals and user experience.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
For a startup the main focus is always on the customer discovery & validation with less focus on the execute phase, that is, customer creation and company building. Join AWS to learn about how to build a company without losing your startup DNA.
This document provides guidance for first-time founders on raising capital. It discusses pitching to angels and venture capitalists, emphasizing the importance of understanding the investor's perspective. Key tips include focusing the pitch on addressing a real problem and potential for huge market size and revenue. Due diligence, negotiations, and trust-building are important final steps to closing a funding deal. Additional resources are recommended for ongoing learning about startups.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
This document provides an overview of entrepreneurship and starting a company from Ken Berkun, the president and founder of Labels That Talk, Ltd. Some key points include:
- Berkun discusses his background and experience founding multiple companies.
- He outlines the challenges of starting a company, including the high failure rate, need for focus, and difficulty of fundraising.
- Berkun provides advice on topics like coming up with an idea, organizing a company, finding funding sources, and common mistakes made by founders.
- The presentation aims to help entrepreneurs understand what it really takes to start a successful company and manage the risks involved.
Empower Yourself: Negotiate For The User - UserFocus 2012Carol Smith
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and highlighted remembering your BATNA, finding compromises, and practicing negotiations.
Empower Yourself: Negotiate for the User (Carol Smith)uxpa-dc
Carol Smith presented on negotiating for users. She emphasized preparing with research on the other parties, focusing on shared interests rather than positions, and inventing multiple options. Having a strong best alternative to a negotiated agreement (BATNA) gives more power in negotiations. Smith provided examples of negotiations and how preparing one's BATNA can lead to better outcomes for both business goals and user experience.
The document summarizes ideas for recruitment and retention of members for an association. It discusses using social media like Facebook and Twitter to engage current and prospective members. Specific tactics mentioned include creating a mantra, making messages portable, being available online, showing proof of value, offering free trials to remove risk, tapping into emotional needs, addressing objections, and giving members opportunities for involvement and ownership. The overall goal is to energize members and grow the organization through innovative marketing strategies that leverage social influence.
For a startup the main focus is always on the customer discovery & validation with less focus on the execute phase, that is, customer creation and company building. Join AWS to learn about how to build a company without losing your startup DNA.
This document provides guidance for first-time founders on raising capital. It discusses pitching to angels and venture capitalists, emphasizing the importance of understanding the investor's perspective. Key tips include focusing the pitch on addressing a real problem and potential for huge market size and revenue. Due diligence, negotiations, and trust-building are important final steps to closing a funding deal. Additional resources are recommended for ongoing learning about startups.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
This document provides an overview of entrepreneurship and starting a company from Ken Berkun, the president and founder of Labels That Talk, Ltd. Some key points include:
- Berkun discusses his background and experience founding multiple companies.
- He outlines the challenges of starting a company, including the high failure rate, need for focus, and difficulty of fundraising.
- Berkun provides advice on topics like coming up with an idea, organizing a company, finding funding sources, and common mistakes made by founders.
- The presentation aims to help entrepreneurs understand what it really takes to start a successful company and manage the risks involved.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
The 10 Mistakes I've made...so you don't have toTara Hunt
This document outlines 10 mistakes the author has made while starting and running her company Buyosphere. They include: 1) Focusing too much on the final product vision rather than building the minimum viable product, 2) Focusing on the wrong metrics and priorities, 3) Not establishing company culture from the beginning, 4) Not quitting her day job soon enough, 5) Getting too caught up in hype and press coverage rather than product-market fit, 6) Underestimating the time needed to raise money, 7) Listening too much to tech press, 8) Focusing too much on competition rather than their own goals, 9) Not learning enough from competitors' successes and failures, and 10) Not communicating enough with
Expanding beyond transactional value Using Business Model Canvas and Customer Development. Building a case for the generation of value through user activity, sharing, and algorithmic improvements.
The document discusses trends and challenges in recruiting for 2020. It notes that the population is growing older and more urban, with the median age rising to 31.5 years by 2020. Different generations now coexist in the workplace, with each generation having distinct characteristics and values shaped by formative world events and technology. Recruiters must understand generational differences to attract, engage, and retain talent. The meaning of work and skills is also shifting, from job titles and tasks to roles, capabilities, and results. Flexibility and work-life balance are increasingly important values.
The wisdom nuggets for digital marketers to keep you on track and drive revenueDigitoly
This document contains a collection of quotes related to marketing, branding, and social media. Some key themes that emerge are the importance of engaging customers, building trust and relationships over time, focusing on customer needs and experiences, embracing change and innovation, and using data and testing to improve strategies. Continuous learning also seems important to staying relevant in a rapidly changing digital landscape.
Adam Vollmer launched a successful Kickstarter campaign for his electric bicycle company Faraday that raised $177k. He provides tips for running a successful crowdfunding campaign, including having a clear strategy, offering rewards, creating a compelling video, using great photography, generating press, building a website, and allowing sufficient time for the campaign. Key factors in Kickstarter success include appealing to popular product categories like technology accessories, having an engaging story, and generating early buzz through press and social media. Planning, execution, and fulfilling rewards are essential.
SharePoint Governance. Stop features thinking, Patrick Sledz
The document discusses a different approach to SharePoint governance that focuses on achieving shared understanding among stakeholders rather than technical features. It advocates using issue mapping techniques to help groups develop a shared understanding of problems and potential solutions with less conflict. Key points include recognizing that requirements will change as understanding increases, avoiding platitudes in objectives that cannot be measured, and ensuring all voices are heard to prevent technical biases from dominating discussions.
From Nightclub dj to Content Management Consultant -- Developing a Business C...Scott Abel
Presented by Scott Abel, The Content Wrangler Community, Tuesday, June 3, 2008 at the Society for Technical Communication Summit, Philadelphia, PA.
A look at how Scott Abel moved his career from a dead-end nightclub job to a career as one of the foremost experts in content management and technical communication. Step-by-step progress will be explored. Lessons learned and best practices will be shared.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
The Freelance Primer: Your First Year as a FreelancerShane Pearlman
Just going Solo or need to get back to the basics. This talk will get you a solid foundation and get you the right setup so that you can kick ass.
* Why you ALWAYS get a deposit
* How to get a business license and what form of business to choose
* Don't be a cowboy, get input from the right people
* Why you should clock your time, even if your aren't paid for it
* Contracts matter - finding a template you can use
* The IRS is watching: separate bank accounts and track your finances
* Planing makes you real money: think about deductions and expenses now
* Avoid the bad projects and evil clients with a project checklist
* 6 months in the bank = freedom to define your terms
* And so much more...
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
The document discusses setting ambitious goals using a "tandem appointment" plan where producers schedule back-to-back appointments. It suggests that 4 producers scheduling 2 tandems per week could result in 32 appointments per month or 384 per year. It questions whether goals for 2009 can be achieved this way and how much further goals could be exceeded. It also discusses what 16 tandems per month could do for goals if there were 2 producers.
Hosted by TalentPuzzle.
From the incredibly successful Scaling Startups event held at the Kia Oval on the 12th September 2013.
Delegates enjoyed talks from Tom Allason- Shutl, Titus Sharpe- MVF Global, Alicia Navarro- Skimlinks and many more.
This document provides an overview of key business and legal topics for those starting an e-commerce business, including:
1) It discusses getting started such as having a business plan, understanding your cash flow needs, and preparing for both success and challenges.
2) It covers common business structures like LLCs and corporations, taxes, copyright, CAN-SPAM laws, and FTC disclosure requirements.
3) Throughout it emphasizes the importance of planning, having sufficient capital, managing risks, and separating personal and business finances.
Theories on the Job & Your Future - A Message to UndergraduatesBrian Swanick
This is from my lecture with USF (University of South Florida) on March 7, 2017.
I share the principles and learnings from my own experience as a recent college graduate with seemingly nothing to offer. I figured out how to find a niche as a consultant and generally be pretty happy in a short 7 years :) (with struggles along the way)
Hopefully this helps you fast-track your own undergraduate career.
Def Con 28 - entrepreneurial adventures starting your own companyBryson Bort
The document provides extensive advice on starting a company, including establishing a legal structure and incorporating, developing a product or service idea, raising capital from investors, hiring employees, setting up back office functions, intellectual property protection, marketing to and contracting with clients, and preparing for challenges. Key topics covered include establishing a minimum viable product, creating a pitch deck, different types of investors, equity considerations, and resources for entrepreneurs.
Startup Now: A Guide from the Seedcamp 2011 participantscubesocial
What did you do in 2011?
Here’s what we did, and what we learned building, pitching and growing our own tech start-ups.
We hope it inspires you and others like you to follow your dreams and fulfil your goals in 2012, whatever they are.
Interviewing Networking Master Class Fall 2016Andrew Malkin
Have you ever wished you could find a way to meet with a hiring manager, wanted to ace your interview, or sought to stand out from other talented candidates for a dream job? Andrew Malkin will help you discover how to foster and grow your network using the “Dead Mouse” concept, ace an interview using the SOAR method when answering questions, differentiate yourself from other talented candidates by creating a Personal Marketing plan.
**Presented as a free 2-hour educational session at Fairfield (CT) Public Library September 22, 2016
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
The 10 Mistakes I've made...so you don't have toTara Hunt
This document outlines 10 mistakes the author has made while starting and running her company Buyosphere. They include: 1) Focusing too much on the final product vision rather than building the minimum viable product, 2) Focusing on the wrong metrics and priorities, 3) Not establishing company culture from the beginning, 4) Not quitting her day job soon enough, 5) Getting too caught up in hype and press coverage rather than product-market fit, 6) Underestimating the time needed to raise money, 7) Listening too much to tech press, 8) Focusing too much on competition rather than their own goals, 9) Not learning enough from competitors' successes and failures, and 10) Not communicating enough with
Expanding beyond transactional value Using Business Model Canvas and Customer Development. Building a case for the generation of value through user activity, sharing, and algorithmic improvements.
The document discusses trends and challenges in recruiting for 2020. It notes that the population is growing older and more urban, with the median age rising to 31.5 years by 2020. Different generations now coexist in the workplace, with each generation having distinct characteristics and values shaped by formative world events and technology. Recruiters must understand generational differences to attract, engage, and retain talent. The meaning of work and skills is also shifting, from job titles and tasks to roles, capabilities, and results. Flexibility and work-life balance are increasingly important values.
The wisdom nuggets for digital marketers to keep you on track and drive revenueDigitoly
This document contains a collection of quotes related to marketing, branding, and social media. Some key themes that emerge are the importance of engaging customers, building trust and relationships over time, focusing on customer needs and experiences, embracing change and innovation, and using data and testing to improve strategies. Continuous learning also seems important to staying relevant in a rapidly changing digital landscape.
Adam Vollmer launched a successful Kickstarter campaign for his electric bicycle company Faraday that raised $177k. He provides tips for running a successful crowdfunding campaign, including having a clear strategy, offering rewards, creating a compelling video, using great photography, generating press, building a website, and allowing sufficient time for the campaign. Key factors in Kickstarter success include appealing to popular product categories like technology accessories, having an engaging story, and generating early buzz through press and social media. Planning, execution, and fulfilling rewards are essential.
SharePoint Governance. Stop features thinking, Patrick Sledz
The document discusses a different approach to SharePoint governance that focuses on achieving shared understanding among stakeholders rather than technical features. It advocates using issue mapping techniques to help groups develop a shared understanding of problems and potential solutions with less conflict. Key points include recognizing that requirements will change as understanding increases, avoiding platitudes in objectives that cannot be measured, and ensuring all voices are heard to prevent technical biases from dominating discussions.
From Nightclub dj to Content Management Consultant -- Developing a Business C...Scott Abel
Presented by Scott Abel, The Content Wrangler Community, Tuesday, June 3, 2008 at the Society for Technical Communication Summit, Philadelphia, PA.
A look at how Scott Abel moved his career from a dead-end nightclub job to a career as one of the foremost experts in content management and technical communication. Step-by-step progress will be explored. Lessons learned and best practices will be shared.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
The Freelance Primer: Your First Year as a FreelancerShane Pearlman
Just going Solo or need to get back to the basics. This talk will get you a solid foundation and get you the right setup so that you can kick ass.
* Why you ALWAYS get a deposit
* How to get a business license and what form of business to choose
* Don't be a cowboy, get input from the right people
* Why you should clock your time, even if your aren't paid for it
* Contracts matter - finding a template you can use
* The IRS is watching: separate bank accounts and track your finances
* Planing makes you real money: think about deductions and expenses now
* Avoid the bad projects and evil clients with a project checklist
* 6 months in the bank = freedom to define your terms
* And so much more...
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
The document discusses setting ambitious goals using a "tandem appointment" plan where producers schedule back-to-back appointments. It suggests that 4 producers scheduling 2 tandems per week could result in 32 appointments per month or 384 per year. It questions whether goals for 2009 can be achieved this way and how much further goals could be exceeded. It also discusses what 16 tandems per month could do for goals if there were 2 producers.
Hosted by TalentPuzzle.
From the incredibly successful Scaling Startups event held at the Kia Oval on the 12th September 2013.
Delegates enjoyed talks from Tom Allason- Shutl, Titus Sharpe- MVF Global, Alicia Navarro- Skimlinks and many more.
This document provides an overview of key business and legal topics for those starting an e-commerce business, including:
1) It discusses getting started such as having a business plan, understanding your cash flow needs, and preparing for both success and challenges.
2) It covers common business structures like LLCs and corporations, taxes, copyright, CAN-SPAM laws, and FTC disclosure requirements.
3) Throughout it emphasizes the importance of planning, having sufficient capital, managing risks, and separating personal and business finances.
Theories on the Job & Your Future - A Message to UndergraduatesBrian Swanick
This is from my lecture with USF (University of South Florida) on March 7, 2017.
I share the principles and learnings from my own experience as a recent college graduate with seemingly nothing to offer. I figured out how to find a niche as a consultant and generally be pretty happy in a short 7 years :) (with struggles along the way)
Hopefully this helps you fast-track your own undergraduate career.
Def Con 28 - entrepreneurial adventures starting your own companyBryson Bort
The document provides extensive advice on starting a company, including establishing a legal structure and incorporating, developing a product or service idea, raising capital from investors, hiring employees, setting up back office functions, intellectual property protection, marketing to and contracting with clients, and preparing for challenges. Key topics covered include establishing a minimum viable product, creating a pitch deck, different types of investors, equity considerations, and resources for entrepreneurs.
Startup Now: A Guide from the Seedcamp 2011 participantscubesocial
What did you do in 2011?
Here’s what we did, and what we learned building, pitching and growing our own tech start-ups.
We hope it inspires you and others like you to follow your dreams and fulfil your goals in 2012, whatever they are.
Interviewing Networking Master Class Fall 2016Andrew Malkin
Have you ever wished you could find a way to meet with a hiring manager, wanted to ace your interview, or sought to stand out from other talented candidates for a dream job? Andrew Malkin will help you discover how to foster and grow your network using the “Dead Mouse” concept, ace an interview using the SOAR method when answering questions, differentiate yourself from other talented candidates by creating a Personal Marketing plan.
**Presented as a free 2-hour educational session at Fairfield (CT) Public Library September 22, 2016
Crowdfunding 101 in 2015 & 10 Tips to Succeed with Your Crowdfunded CampaignKeith Boswell
Presented first in person on March 13th, 2015 at Grand Valley State University's 2nd Annual Entrepreneurial Women's Symposium.
Crowdfunding growth continues doubling year over year and will only keep growing.
Finding customers through "rewards", seeking small equity investments, micro-loans and donations have all be labeled as part of "crowdfunding".
This presentation helps orient entrepreneurs to the best practices and principles they need to understand crowdfunding for "reward" and product campaigns and charitable donations.
Social media and the critical role it plays in crowdfunding is covered. I also cover the importance of your story, video and endorsements, preparation and your transparency to your success with the "crowd".
The document provides guidance for validating a new business idea before beginning development. It discusses the importance of validating demand through customer feedback. The author recommends getting feedback from 100 potential customers to better understand if there is a viable market for the idea. It emphasizes the importance of honesty when evaluating one's intentions and motivations for starting a business. Exercises are provided to help the reader identify goals, motivations, and passions to increase the likelihood of success.
WWHF entrepreneurial adventures - starting your own companyBryson Bort
The document provides advice for starting a new company from an entrepreneur. It discusses why someone may want to become an entrepreneur, developing a business idea by talking to potential customers, forming a company with a co-founder, deciding whether to seek investment, and numerous other topics related to getting a new business off the ground such as incorporating, hiring, marketing, and operations. The document also includes comments from other entrepreneurs offering additional advice.
You can try and pitch your seed round exactly the way your investors want you to (in which case you're compared fairly with hundreds of other investment opportunities) or you can hack your seed round and get an unfair advantage. Which would you rather do?
Search, Social & Online Reputation Management for Professional Service ProvidersPhil Buckley
There are very specific concerns that professionals need to deal with. Doctor's, lawyers, CPA's have their name and brand intertwined.
This slide deck focuses on a high level look at the best practices and pitfalls of doing business in the modern online environment.
The document provides advice and information for starting an independent consulting business. It discusses setting your own hours and being your own boss as benefits. It recommends finding an accountant, determining your business structure, getting an EIN and registering a DBA name. It also provides suggestions for accounting software, time tracking, invoicing, taxes, health insurance, business insurance, legal agreements, sales and marketing, pricing models, maintaining a portfolio, and customer service.
Mulai Cepat dengan AWS (Level 100) | Bekerja Sesuai Keinginan PelangganAmazon Web Services
This document discusses Amazon Web Services' approach to product development called "working backwards". It emphasizes starting with the customer's needs and problems, then crafting product solutions to address them. The process involves defining who the customer is, their problem, key benefits, how customer needs are understood, and envisioning the product experience. Customer interviews, assumptions testing, and iterating based on data and feedback are presented as ways to ensure the product accurately solves customer problems. Culture is discussed as reflecting lessons learned over time to benefit customers.
AWS Summit Singapore - Working Backwards from the CustomerAmazon Web Services
Huang, Innovation Advisory – Professional Services, ASEAN, AWS
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
The document discusses using social media networking for business purposes. It recommends creating profiles on LinkedIn, Facebook, Twitter, and blogs to publish content, share information, and build business relationships online. The key aspects covered include crafting profiles, networking, searching for jobs and companies, engaging in discussions, and using groups and updates to connect with others. The goal is to become an active and valuable member of the social media community to promote business and services.
Similar to Takeaway Tips: Learn from Successes and Failures of a 7 Figure Site (20)
2. Banker → Wanker →
Software Engineer → Entrepreneur
◦ Quit the 9-5 in 2005
Since 2005
◦ Paid >$1M from Google
◦ Paid >$1M-ish from
affiliate merchants
Tweet Your Questions: @AlCarlton
3. Tweet your questions to @AlCarlton
Answers as we go (or at the end)
Tweet a question? Get an entry to the drawing:
2 hour consulting session (£500 value)
o Talk business
o Talk Internet
o Talk about your holiday
o Talk about whatever you choose
Tweet Your Questions: @AlCarlton
4. 1. Traffic Sources
2. Revenue Generation
3. Business Side
4. Networking
Tweet Your Questions: @AlCarlton
6. Search
Social
Direct
Referrals
Paid
The Future
Tweet Your Questions: @AlCarlton
7. Not an SEO talk >> check out the other talks
Al’s Mantra: Create quality content and let
Google do its job
◦ Help may be necessary at times
SEO practice sound dodgy? Probably is!
◦ Smack down will come
◦ Keep your eyes on the long term
Tweet Your Questions: @AlCarlton
8. What works best for YOU?
◦ Understand their audience & your audience
◦ Spend time on what works
◦ Automate those that don’t work well (yet)
Tweet Your Questions: @AlCarlton
9. “Even if you can’t be arsed with a Facebook
page or Twitter page, set it up. Spend a few
weeks on it interacting and adding content
and make your visitors aware of it. Down
the line those few thousand subscribers,
followers & friends could be handy even if
it’s not on your radar today.”
– Scott Jones
10. Play by their rules
◦ Know the rules
◦ Rules change quickly…take advantage while you can
◦ Find work-arounds
Make your content easy to share
What is available??
◦ Use a tool (namechk.com)
Tweet Your Questions: @AlCarlton
11. “Stop spending so much
bloody time on Facebook and
Twitter and do some actual
work” :)
-Chris Clarkson
12. Make it easy for users to return
Build an email list
◦ Use it
◦ Monitor it
◦ Management software
Bookmark your site
◦ Know how users access you
◦ Make it easy for users to access you
Build an email list
RSS Subscribers
Build an email list
Did I mention build an email list?
Tweet Your Questions: @AlCarlton
14. Quality content
Share with contacts in your niche
◦ Quality content gets organic links
Use your personal and social networks
Don’t spam
Tweet Your Questions: @AlCarlton
15. “The Internet landscape changes so
quickly now that it's like there are
25 Internet years to and don't be
“Embrace chaos 1 normal year.
A lot can and will happen in thatit
afraid to change. Even if time
means changing everything.”
and you can't afford to rest on your
laurels or things that
'used to work’.”
- Chris Winfield, CMO blueglass.com
@ChrisWinfield
17. Key: multiple revenue streams
◦ Subscription
◦ CPM ads (pay per view)
◦ CPC Ads (pay per click)
◦ Pay per action
◦ Affiliates
◦ Sales
Loads of ways to make money
Tweet Your Questions: @AlCarlton
18. “Diversify revenue streams.
And I don't mean having two
different advertising networks.”
– Chris Garrett
Tweet Your Questions: @AlCarlton
19. “If you can buy/develop/improve
one site to be the leader
in its field, no matter how small a
genre, you can negotiate very
favourable advertising rates
that could surprise you.
Better to be the biggest fish in a
medium sized pond.”
– Scott Jones
21. Make images into links
Tweet Your Questions: @AlCarlton
22. Take it easy
◦ Don’t over do it
◦ Remember your site’s image & audience
Think outside the front page
Sneaky sites
Tweet Your Questions: @AlCarlton
24. DO NOT LEAVE MONEY ON THE TABLE
You built a list – USE IT
◦ Get to know analytics
◦ A/B(/C/D…) testing
Target your adverts
◦ Device
◦ Geo
◦ Content type
Target your social media spend
Know your economics
Tweet Your Questions: @AlCarlton
25. “Our site reviews have been priced at
various price points…Each time I've
raised prices to decrease demand as
we were getting too busy. And each
time demand has gone up slightly...
Perceived value and your product price
is something you should obviously
experiment heavily with.”
- Joost de Valk, yoast.com
27. Don’t create yourself a new job
◦ Hire professionals for professional jobs
◦ Outsource the things you hate
“If your business cannot run
without you it is not a
business. It is a job.”
- me
Tweet Your Questions: @AlCarlton
28. One of the worst mistakes I have made (a few
times) is thinking I can do everything solo. We are
not superheroes. – Chris Garrett
“One of the worst mistakes I
have madeneed somethingit,times) is it that day at 2pm and pay
If you (a few skilled and can’t do personally, then pay
someone, don’t half arse better to finish work
thinking to create the next finished product than work late intowas
someone skilled
I canbetter morning to realise what you create the
night drunk and wake up
a
do
everything andthe way, you may justitget there quicker and with
dross ….and then go
solo. to do properly, it’s still yours
even if you get help along
pay someone
We are not superheroes.”
better results if you get help. – Scott Jones
– Chris Garrett
“One that I wish I knew/applied when I started out is to take the time to figure out the
core activities that you as a founder are best at and equally important enjoy doing…You
can potentially get very good at all of them and think it is a good thing but in reality it is
a big mistake. The sooner you focus on your key areas of expertise and
hire/outsource/partner with others to do everything else the better your chances of
success.
-Toren Ajk, President TAC Marketing Group
29. “If you need something skilled and
can’t do it personally, then pay
…and then godon’tpay someone to
someone, and half arse it.
do it properly. It’s still yours even if
you get help along the way. You 2pm
Better to finish work that day at may
just get there quicker and to create a
and pay someone skilled with better
better finishedyou get help.” work
results if product than
late into the Scott Jones and wake
– night drunk
up the next morning to realise what
you create was dross…
30. “…take the time to figure out the core
activities that you, as a founder, are
“…The sooner you focus on your key
best at and -equally important -
areas of expertise and
enjoy doing.
hire/outsource/partner with others to
There are many else the better your
do everything activities, from client
prospecting, account management,
chances of success.”
billing, legal, biz dev, developing and
-Toren Ajk, President TAC Marketing
fulfilling the actual product
Group
or service you are selling that
need to be done…
31. Hire & fire
“As you grow, finding the right people
is one of the hardest things to do. Be
ruthless, as having to get rid of the
wrong people is even harder.”
– Chris Clarkson
Utilize available services
◦ PeoplePerHour
◦ Fivver (used correctly)
◦ Odesk
◦ Visit “Outsourcing” from ThinkVis 2010/03
32. Take action on ideas
◦ Make notes on new ideas
◦ Register the domain
Research before diving in
◦ Internet
◦ App stores
◦ Ask within your network, friends
Tweet Your Questions: @AlCarlton
33. Keep separate accounts
◦ Banking
◦ Credit Cards (get points!)
Consult your accountant when in doubt
Keep ALL records
Tweet Your Questions: @AlCarlton
34. “Keep your business life and your
home life and finances apart.
Don’t spend anything unless you
absolutely have to.
Nothing is an order until the
invoice is paid”
– Paul Madden
35. Don’t flush money down the drain
◦ Check your expenses & auto debits
◦ Sit where you are for £650
“If you are starting out and can
afford to reinvest 100% then do it.
This gives you an advantage to
leverage while others take a wage.
Use it in the short term for
competitions, PR & promotion and
buying other sites. If you can’t
beat the competition
then buy them.” – Scott@AlCarlton
Tweet Your Questions: Jones
36. Importance of Networking
Where & How (Not) to Network
Circle of Trust
How (Not) To F*%k up
Tweet Your Questions: @AlCarlton
37. Advice
Partnership
Expertise
Opportunities
“A network can be your most powerful asset, and
will be even more import as
the world economy changes…
Make nurturing and attracting network
relationships a priority, it's one of the best
investments you can make.” – Chris Garrett
38. Attend conferences (well done!)
◦ Follow up
◦ 2-4 meetings before considered part of network
Break the ice on social networks
Ask (and offer) email introductions
Give more than you take
Don’t be too pissed
Tweet Your Questions: @AlCarlton
39. “No matter how well-
known someone is, at
after-conference beers,
everyone is approachable
and generally happy
to talk to you.”
– Chris Clarkson
@AlCarlton will be in the bar tonight
40. Those you can trust
◦ You go to them for advice
◦ Vice versa
Know everyone’s expertise
Circles will intersect (personal, business)
Tweet Your Questions: @AlCarlton
42. I’m
baaaack
!!!
Tweet Your Questions: @AlCarlton
43. Don’t let your penis make business decisions
You will be let down by someone
◦ If in doubt, research them
If in doubt consult your circle
Listen to what your circle says!
Don’t spend the money on Dom (Perignon or
Hodgson) - spend it on the business
Tweet Your Questions: @AlCarlton
44. 1. Traffic Sources
Quality content
Avoid the dodgy
Use social appropriately
Build a list
2. Revenue Generation
Diversify
Experiment and optimize
3. Business Side
Don’t create yourself a job
Get an accountant! FAST!
Separate business and private finances
4. Networking
Is as important as your product – so do it
Circle of trust
Tweet Your Questions: @AlCarlton
45. Toren Ajk Scott Jones
tacgroup.biz Scottish Lord
@fthead9 @sj
Chris Clarkson Paul Madden
sunshine.co.uk uk.manuallinkbuilding.com
@chrisclarkson @PaulDavidMadden
Kieron Donoghue Joost de Valk
contentnow.co.uk yoast.com
@kierondonoghue @yoast
Chris Garrett Chris Winfield
chrisg.com blueglass.com
@chrisgarrett @ChrisWinfield
-Not going to talk much about SEO-Other talks on the schedule-MASSIVE believer in creating quality content and letting Google do its’s job-If an SEO practice sounds a bit dodgy it probably is and will be smacked at some point
Different social networks work better for different sitessee what networks are available with a tool like Namechk.comPlay by their rulesFiverr fail - buying fansFB fail not emailing when I couldFB fail building the fan base then getting charged to talk to them allPretty graphsFB temp win, link in first commentWin - Competitions but again play by somebody elses rulesMake sharing easy
Different social networks work better for different sitessee what networks are available with a tool like Namechk.comPlay by their rulesFiverr fail - buying fansFB fail not emailing when I couldFB fail building the fan base then getting charged to talk to them allPretty graphsFB temp win, link in first commentWin - Competitions but again play by somebody elses rulesMake sharing easy
Make it easyBookmark your siteQuick tech hint on iOS friendly iconsPop up iOs add to homescreen codeEmail listRSS SubscribersEmail list
Quality contentUse your network
Quality contentUse your network
Loads of different ways to make moneySubscriptionCPM ads (pay per view)CPC Ads (pay per click)Pay per actionAffiliatesSales
Loads of different ways to make moneySubscriptionCPM ads (pay per view)CPC Ads (pay per click)Pay per actionAffiliatesSales
-Image of page-Pie of where commissions came from-Adding a button x% increased revenue-Making image clickable y% increase-Techie bit: Code to quickly make images clickable
ImageDon’t over do itHowever, at the bottom of page 2+ can lead to a healthy increaseExample of a friend that when they get to the bottom of page 5 or so they’ll just sell that traffic for cents as it’s not profitable to them
Don’t leave money on the table-Build a list but just as importantly use itWorse example I was chatting to a guy that has a list of 100K past customers in a competitive niche, he hasn’t emailed them once Example: CG fb fans I never emailed, that was 10K people looking to shop that I missedMailchimp, awebber – use their features and analytics-Have fans on FB contact them
Hire professionals to professional jobs (accountants, legal, etc.)Outsource what your not good at or hate doing
Hire professionals to professional jobs (accountants, legal, etc.)Outsource what your not good at or hate doingVarious Services you can usePeopelePerHourFivver (If used correctly)Note: Show gift guide and explain for $10 got an animated gif, flash animation and html 5 animationODeskLink to previous slides
Great Idea - Research before you startGoogleApp storesAsk your networkExample: Social ArtworksExample App IdeaNote: Funding 8.5 million
Separate business accountSeparate credit Card for businessBenefits are not taxableKeep ALL recordsNote: geverment is trying to claim more tax rant
Don’t Flush money down the drainCheck your expensesFails with hosting, mobile contracts, hosting costs should improve or decreaseSit where you are for £650
-Importance of Networking-Where, how (and how not) to network-Circle of trust-How to (not) fuck up
ConferencesApproach on social networksemail introductionsOffer more than you takeDon’t be too pissedFollow up Notes, generally takes 3 meetings or exchanges for me
These are people that you trust and can go to for adviceThey can equally come to youExperts in different fieldsCircles intersectPersonal and business