Let's connect: https://manychat.com/l1/TheHungLeFan Have you heard of Gary Vaynerchuk's (#ASKGARYVEE) B2B Facebook Ads/Facebook Dark Posts Strategy? Same here! Still struggling to understand how to implement the strategy? No problem! Just watch the video above as I outline the 7 key elements for landing more deals on demand. You deserve to get more clients, customers and deals but you have to develop your own unique strategy to avoid being lost in the clutter. However, here's what you are going to learn in this presentation: -How to combine both ‘account based marketing’ and Facebook Ads to land BIG deals on demand. -How to instantly differentiate yourself from other B2B marketers and be perceived as an expert, authority and strategic advisor. -How to bypass gatekeepers and create mass influence to reach the decision makers who can actually say YES! Congratulations! ..because NOW you can finally say goodbye to: #NOMORE Cold Calling. #NOMORE Dealing with “window shopper” prospects. #NOMORE Working 100 hour work weeks. #NOMORE Creating endless amounts of CONTENT. #NOMORE Trying to be everything to everyone. Sound good? Watch "The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand!" and you will already be in the top 1% of B2B marketers. Let's get you more clients, customers and deals on demand! Connect with me @ https://manychat.com/l1/TheHungLeFan Original URL: https://hung.clickfunnels.com/fb Let's expand our networks: Twitter URL: https://twitter.com/thehungle Facebook URL: https://www.facebook.com/TheHungLeFan LinkedIn URL: https://www.linkedin.com/in/hunglelinkedin https://www.youtube.com/watch?v=xC2q6J_aklU

1. “The Ultimate B2B Facebook Ads
System That Allows You to Get
More Clients, Customers and
Deals on Demand!”
Presenter: Hung Le

2. What You Will Learn
● How to combine both ‘account based marketing’ and Facebook Ads to land
BIG deals on demand.
● How to instantly differentiate yourself from other B2B marketers and be
perceived as an expert, authority and strategic advisor.
● How to bypass gatekeepers and create mass influence to reach the
decision makers who can actually say YES!

3. Finally...you can say goodbye to:
● NO MORE Cold Calling.
● NO MORE Dealing with “window shopper” prospects.
● NO MORE Working 100 hour work weeks.
● NO MORE Creating endless amounts of CONTENT.
● NO MORE Trying to be everything to everyone.

4. Who is Hung Le?
● Engineer (Mechanical) turned Entrepreneur since 2009.
● Built and sold 2 companies:
○ Mobile app business (6 figures) in 2012.
○ Digital marketing agency with 40 staff in the
Philippines (7 figures) in 2014.
● Current - business growth advisor and mentor who LOVES
travelling to entrepreneurial events, mastermind retreats
and is obsessed with helping entrepreneurs build
businesses FAST.

5. How I Discovered...

6. Spent $1.5 million on FB advertising

7. Strategy > Tactics

8. “What IF there was an evergreen strategy
that could predictably bring in highly
qualified clients, customers and deals on
demand with 0% waste?”
The Million Dollar Question

9. Standing on the shoulders of giants
Gary Vaynerchuk,
CEO, Vayner Media |
Serial Entrepreneur | 4x NYT
Best Selling Author & Investor
David Ogilvy. Father of
Advertising.
Chet Holmes, Author,
Ultimate Sales Machine
and Top Strategic
Marketing and Sales
Expert

10. DISCLAIMER:
I am NOT guaranteeing you will achieve the
same results.. However..

11. Let me share with you...
3 “Winning” Case Stories

12. Case Story #1: Brendan Monahan
Closed a $29,500 deal.
Repositioned his business
and value proposition to
focus on a ‘niche’ as
oppose to be everything to
everyone.

13. Case Story #2:
Guus Goorts
Went from $5k/mo to well
over $20k/mo and beyond
(300%+ net growth) in less
than 4 months.
Pinpointed Guus’s strengths
and hidden skillsets.

14. Case Story #3:
Mark Kirk
Scaled rapidly from
$17k/month to $60k/month
in less than 6 months
(+250%+ growth).
Pinpointed Mark’s leverage
points and removed core
constraints (both personal
and business).

15. The “8” Myths Revealed

16. Myth #1: Facebook Ads Don’t Work
Market cap: $406.6 B

17. Myth #2: Paid Advertising = MASSIVE Budget

18. Myth #3: Decision Makers Are Impossible to
Reach.

19. Myth #4: BIG Clients Take 100x More Work, Are
Hard to Please and Take Too Long to Close.

20. Myth #5: You Have to Be Affluent In Order to
Close a BIG Client

21. Myth #6: BIG Clients Already Have Someone
With My Expertise

22. Myth #7: We Can Convert “Tire Kicker”
Prospects Into BIG Clients.

23. Myth #8: Cold Calling produces the best ROI.

24. Before we achieve our breakthrough moment...

25. The “Deals on Demand” System
.. Ready ?

26. The “Deals on Demand” System (IDEAL situation)
Step 1 Step 2 Step 4
Step 6 Step 5
Step 7
Step 3

27. 7 Key Elements of the “Deals on Demand” System
1. Choose target accounts (i.e. Dream 100 Clients List).
2. Create Facebook “dark post” (one target account).
3. Craft gamified lead magnet (i.e. quiz).
4. Create landing page with irresistible offer.
5. Create value-centric page (i.e. Sales Letter, Video, PitchDeck, etc.)
6. Set up online scheduler (with pre-qualifying questions).
7. Pitch executive briefing (<20mins) and follow up relentlessly.

28. [Step1]: Target Accounts

29. Questions to Ask:
1. Who (niche?) do I care most about helping in order to solve a painful
problem which will empower me to provide the fastest and best results
possible?
2. Who is already investing money in my services or an alternative
solution to solve the problem in 1).
3. Do any of my ‘current clients’ or members of my current network
appeal to 1) and 2). (Tip: current testimonials are pure marketing
GOLD).

30. Creating Your Dream 100 (4 sources)
1. Create, Find or Purchase an Existing Lists of Your “Dream 100” Clients
(e.g. Inc 5000, Fortune 1000, etc.).
2. Google: “niche” lists/”niche” associations (e.g. ASAE: American Society
of Association Executives).
3. LinkedIn Advanced Search (LI Premium OR LI Sales Navigator is
required). Note: be clear on the type of ‘profession’ your dream client
possesses.
4. www.Data.world (my SECRET weapon - save >$2,500).

31. Find the Decision Makers
1. Company Org Charts.
2. LinkedIn Sales Navigator/LinkedIn
Premium (Which one?)
3. AdData Express
4. RelSci (Relationship Capital Platform)

32. Company Org Charts:
www.TheOfficialBoard.com

33. Company Org Charts:
www.WikiOrgCharts.com

34. LinkedIn Premium:
www.premium.LinkedIn.com

35. LinkedIn Premium:
www.premium.LinkedIn.com

36. LinkedIn Sales Navigator:
www.business.linkedin.com/sales-solutions/
sales-navigator

37. LinkedIn Sales Navigator:
www.business.linkedin.com/sales-solutions/
sales-navigator

38. AdData Express: www.AdDataExpress.com

39. RelSci: www.RelSci.com

40. Why Research the Decision Makers?
● “Gateway Drug” Strategy to bypass gatekeepers -
mentioned by @garyvee
● Take note of the Decision Maker’s contact details:
LinkedIn Profile URL, Twitter Profile URL, Executive
email contact, Executive direct line (contact number).
● Will be leveraged for Step2: Facebook “dark post’.

41. Organize Your Dream 100 List
(Spreadsheets - Basic)
Google Sheets Microsoft Excel

42. Organize Your Dream 100 List
www.Pipedrive.com (Recommended)

43. Organize Your Dream 100 List
www.Engagio.com (Enterprise)

44. It’s Time..

45. [Step2]: “Facebook Dark Post”

46. What on earth is a..
“Facebook Dark Post”?
● Unpublished on FB Page
and serves purely as an
ad to the targeted
audience.
● Description text - no
character limit
(extensive storytelling).

47. Facebook Ads Structure
Inc 5,000 Advertising
& Marketing
One for each
individual “account”
(e.g. Solar Media
Team).
One for each unique
“ad creative” (e.g. Ad
Creative - Gain).

48. Facebook Ads (Dark Posts Setup):
https://www.facebook.com/ads/manage/powereditor/
Click ‘+ Create Campaign’

49. Facebook Ads (Dark Posts Setup):
Campaign Name: Target account
list (source + category/vertical)
Ad Set Name: Target account
(company name)
Ad Name: Ad variation title
(Gain/Logic/Fear ad creative type).

50. NEW Campaign should be displayed here Next, Click ‘1 Ad Set’
Facebook Ads (Dark Posts Setup):

51. Facebook Ads (Dark Posts Setup):
Choose
‘Website or
Messenger’
Start ‘small’
but think BIG

52. Facebook Ads (Dark Posts Setup):
Ongoing
Be as relevant as possible

53. Facebook Ads (Dark Posts Setup):
Doesn’t matter
Doesn’t matter
Choose relevant language
Now this is where ALL the
magic happens!!

54. Facebook Ads (Dark Posts Setup):
Click in this ‘text’ box
Click on the drop down tab ‘Demographics’

55. Facebook Ads (Dark Posts Setup):
Scroll down to ‘Work’ Click on ‘Employers’
Click in text box (i.e. Search
Employers)

56. Facebook Ads (Dark Posts Setup):
Type in company name
(e.g. Solar Media Team)
Output #Employees on FB.

57. Facebook Ads (Dark Posts Setup):
Double
check
Click

58. Facebook Ads (Dark Posts Setup):

59. Facebook Ads (Dark Posts Setup):
Always, always control the
placement (avoid FB stupidity tax).

60. Facebook Ads (Dark Posts Setup):
= Desktop + Mobile (it’s fine to
bundle them when performing
ABM).
The ONLY option you want
ticked is: Facebook-Feeds.
Untick and forget about the
rest.

61. Facebook Ads (Dark Posts Setup):
Don’t worry
Ensures your ad will only be
shown ‘once per day’ AND your
ad will be shown first before
‘scrolling syndrome’ kicks ins.
Click ‘manual’ first to see ~how
much FB will charge you.

62. Wait a second..
$2.20 per 1,000 impressions shown?
Per day even?

63. Facebook Ads (Dark Posts Setup):
If $2.20 -> 1,000 impressions
BUT Solar Media Team
(company we are targeting has
“57 employees” on Facebook..
That means..
Daily ad spend = ($2.20) *
(57/1000) = $0.1254
= 12.54cents / day
= $3.76 / month

64. 12.54 cents
per day
per account?

65. Targeting Dream 100 (Example)
= 12.54 cents x 100
= $12.54/day (average)
Also considering an average CTR of 2% but
more than likely you’ll achieve 50%+.

66. Facebook Ads (Dark Posts Setup):
Click ‘1 Ad’ to edit’ (previously created)

67. Facebook Ads (Dark Posts Setup):
Image is adequate for now

68. Facebook Ads (Dark Posts Setup):
Please don’t bother..
Focus here | use www.Canva.com

69. Facebook Ads (Dark Posts Setup):

70. Facebook Ads :4 Variations.
Facebook ad variations
that work wonders.
1. Gain
3. Fear
4. ? (optional)
2. Logic

71. Facebook Ads : Images (Gain)
Description includes:
Company Name: Solar Media
Team
CEO (first name): Gabriel
No. of questions (quiz) : 21
Quantifiable Metric: add $2M.
Call to action: take the test to
find out.
Display URL:
www.MyQuizLeadQuizzes.com
Ad Image: Logo + ? =
Quantifiable Metric (i.e.
gamified ad).
Headline: Solar Media
Team is #92 Inc 5,000
2016. Impressive.
(Personalized appreciation).
News Feed Link
Description: Same as
description.
CTA button: :Learn More

72. Facebook Ads : Images (Logic)
Description includes:
Company Name: Solar
Media Team
CEO (first name): Gabriel
No. of questions (quiz) :
21
Quantifiable Metric:
3-year growth of 3,428%
Call to action: take the
test to find out.
Display URL:
www.MyQuizLeadQuizze
s.com
Ad Image: Logo +
Achievement Symbol = ?
Headline: Solar Media
Team is #92 Inc 5,000
2016. Impressive.
(Personalized appreciation).
News Feed Link
Description: Same as
description.
CTA button: :Learn More

73. Facebook Ads : Images (Fear)
Description includes:
Company Name: Solar
Media Team
CEO (first name): Gabriel
No. of questions (quiz) :
21
Quantifiable Metric: Lose
$2M.
Call to action: take the
test to find out.
Display URL:
www.MyQuizLeadQuizze
s.com
Ad Image: Logo + ? =
Quantifiable Metric.
Headline: Solar Media
Team is #92 Inc 5,000
2016. Impressive.
(Personalized appreciation).
News Feed Link
Description: Same as
description.
CTA button: :Learn More

74. Facebook Ads : Images (Celebratory)
Description includes:
Company Name: Solar
Media Team
CEO (first name): Gabriel
No. of questions (quiz) :
21
Quantifiable Metric:
Gain/Logic/Fear (test).
Call to action: take the
test to find out.
Display URL:
www.MyQuizLeadQuizze
s.com
Ad Image:Team Photo +
Logo + Achievement
Symbol.
Headline: Solar Media
Team is #92 Inc 5,000
2016. Impressive.
(Personalized appreciation).
News Feed Link
Description: Same as
description.
CTA button: :Learn More

75. Facebook Ads (Pixel Tracking):

76. Facebook Ads (Text Complex):

77. Facebook Ads (Dark Posts Setup):
Check
Click ‘Review Changes’ = Ads go LIVE.

78. Facebook Ads (Dark Posts Setup):
Good to go?

79. [Step3]: Lead magnet (i.e. quiz)

80. Why a Quiz?
1. There’s only so much content a person can consume
(e.g. PDF, webinar, video, etc.)
2. Produces highly qualified leads.
3. Provides a personalized result.
4. Engaging and evergreen.
5. High viral coefficient (i.e. share factor).

81. Types of Effective Quizzes
1. Personality (e.g. Which kind of entrepreneur are you?)
2. IQ/Knowledge (e.g. How well do you know Facebook
Ads?)
3. Comparison (e.g. Should you outsource your SEO or
keep it in-house?)
4. Diagnostic (e.g. How likely will you succeed in 2017?)

82. Popular Quiz Examples
Wealth Dynamics
Profile Test (Roger
Hamilton)
Fascination Advantage
Test (Sally Hogshead)
Marketing DNA Test
(Perry Marshall)

83. How to Create a Quiz?
1. Best place to start: take an existing piece of
content (i.e. lists) -> convert into a
‘checklist’ -> convert each item into an
‘engaging question’.
2. Use either of the following tools:

84. Top Quiz Tools - www.LeadQuizzes.com

85. Top Quiz Tools - www.Outgrow.co

86. Quiz Results?
1. After they engage with your awesome quiz
you MUST do the following:
a. NOW that we have actually earnt our prospect’s attention (i.e.
Permission Marketing - Seth Godin).
b. Display their results instantly OR via capturing their data (i.e.
email) and
c. Display a click to ‘learn more’ button which takes them to the next
step..

87. [Step 4]: Landing Page with a Compelling Offer

88. Landing Page with Compelling Offer

89. [Step 5]: Value-centric page

90. Value-centric page
1. Case Stories.
2. Presentation.
3. PDF Whitepaper
4. Slidedeck.
Varies from industry to industry so..
Get creative!

91. Value-centric page - Case Stories
Case stories always ..
WIN

92. Value-centric page - Presentation
● Video Sales Letter
● Webinar
● Long Form Sales
Letter

93. Value-centric page - PDF Whitepaper
● Company
research/findings.
● Strategic insights.
● Trade ‘secrets.

94. Value-centric page - SlideDeck
● Your PDF
Whitepaper/Report
repurposed into
SlideDeck.
● Check out
www.SlideBean.com

95. [Step 6]: Online Scheduler

96. Why an Online Scheduler?
1. Automate bookings (i.e. avoid the ping pong
conversation).
2. Reduce no-shows (+take a deposit in advance).
3. Real-time portal for accounts-based management.
4. Pre-framing and future pacing.

97. Online Scheduler:
www.ScheduleOnce.com

98. Online Scheduler:
www.YouCanBook.me

99. [Step 7]: Pitch Executive Briefing

100. Pitch Executive Briefing:
The Almighty “7” Questions
1. Mr. Decision Maker, if we were to have this
conversation in 12 months time, what would have had to
happen in order for you to be happy with our results?
(...focus and pre-framing the relationship).
2. What do you believe needs to be strengthened in order
to support achieving this? (...root problem analysis).

101. 3. What options have you looked at to achieve this?
(...meet them where they are).
4. Is there anything that you or your employees are doing
that may be getting in the way of achieving this result?
(...core constraints/determining the bottleneck).
Pitch Executive Briefing:
The Almighty “7” Questions

102. 5. Why should prospective client(s) choose YOU over your
competitors? (...pivoting the UVP).
6. What was the main reason that you wanted to meet with
me? (...reiterates focus and same page thinking).
7. Should we proceed, who will be making the final
decisions on this project and who will be in charge of
implementation? (...who will say NO is not always who can
say YES).
Pitch Executive Briefing:
The Almighty “7” Questions

103. 1. How important for you is it to solve this problem?
2. What would the perfect solution look like?
3. What is it worth to you in order to solve this problem
immediately?
4. How soon are you looking to get started?
Pitch Executive Briefing:
“Additional” Questions

104. Pitch Executive Briefing - STAND OUT.
Whether the prospect
says ‘yes’ or ‘no’. Do
this ONE thing to
differentiate yourself
from the rest of the
herd.Purple Cow - Seth Godin

105. Pitch Executive Briefing - Thank You Card.
www.SendOutCards.com

106. Why Thank You card?
Because he/she will NEVER forget that
conversation and now you have empowered
your prospect to have a ‘story worth sharing’
within the organization (future business?)

107. Send Agreement
● Agreement>Contract>Proposal
● Re-iteration of what was
spoken about during the
strategy session.
● Goal-orientated with
milestones and again, ROI
focused.
● List relevant guarantees,
exclusivity agreements, fast
action bonuses, etc.

108. Send Agreement
- Ready made templates:
www.PandoDoc.com

109. Send Agreement
Import existing templates:
www.HelloSign.com

110. WIN the Deal and Get Paid.
Integrates with Stripe + Amazing Customer Support:
www.FreshBooks.com

111. WIN the Deal and Get Paid.

112. OR… the “link” in the description
Would You Like Me to Personally
Help You Get More Clients,
Customers and Deals on Demand?

113. Fortune is in the follow up..
“What if prospects don’t take me up on my irresistible
offer right away?” Great question...

114. Follow up strategies
● Email Marketing (personalized outreach + additional quiz question) - do
not add them to an autoresponder. WHY?
● Warm Phone Call - 24-48 hours after they receive their ‘quiz’ results.
● Direct Mail (every other week) - Send them a ‘cute’ gift alongside a
thought provoking letter via FedEx (e.g. Rubix cube, magnifying glass,
mini-calculator).
● FB Messenger Bot- e.g. www.ManyChat.com , www.FlowXO.com
● LinkedIn inMail - on any given day is more effective than cold email.

116. Most FAQ?

117. Does this work for B2C?

118. ● Pivot from ‘Dream 100 Clients’ to ‘Dream 100
Partners’.
● Target aggregators (i.e. associations, governing bodies,
magazines, trade journals, list owners) and offer to
become an educational partner, promotional partner,
strategic alliance OR joint venture, etc.
● Use FB Ad to pitch a potential partnership.
Here’s how - B2C

119. ● Strive to build trust by association to access OTHER
people’s customers in order to explode your bottom
line profits.
● Example: sell cold-pressed juices to consumers then
create a list of dream 100 partners (i.e. Gyms, Spa and
Beauty, Chiropractors, Doctors Clinics, etc.)
Here’s how - B2C

120. What to DO Next?
● DON’T procrastinate and let any AHA moments go to
waste. Get started today!
● DO be flexible, yet committed. Not all campaigns will
go your way but entrepreneurship is ALL about
resilience.

121. ● Time-poor and want me to do it ALL for you? Sure but
only IF you are willing to invest in yourself and it
certainly isn’t cheap.. BUT -> $1M+ in 12 months or less
What to DO Next?
OR… the “link” in the description

122. Just remember..

124. THANKS!
How did you go?
Please share an awesome comment
below to let me know on a scale of 1-10
how excited you are to start landing
DEALS on demand!

125. Would You Like Me to Personally
Help You Get More Clients,
Customers and Deals on Demand?
OR… the “link” in the description