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Felipe Bazon, profile picture
Uploaded byFelipe Bazon
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How to Use Search Intent to Dominate Google Discover

The document discusses how to utilize search intent to effectively enhance visibility on Google Discover. It emphasizes the importance of aligning SEO strategies with user personas and generating relevant, engaging content to attract organic traffic. Various optimization tips are provided, including the use of Google web stories and content clusters related to renting a home.

Marketing◦
Related topics:
Search Engine Optimization• Content Marketing•
Download as PDF, PPTX
How to Use Search Intent to Dominate Google Discover 
 
 Felipe Bazon | Hedgehog Digital SLIDESHARE.NET/FELIPESPLINTER @SEOBAZON
Google Discover Discover surfaces content primarily based on what Google’s AI/ML systems believe to be a good match with a user’s intent. Source: Google Search Central
HOW IS GOOGLE DISCOVER CHANGING THE SEO GAME? @SeoBazon #BrightonSEO
By creating an even bigger intersection between SEO and Content Marketing
By forcing us SEOs to incorporate the concept of Personas once and for all in our strategies. @SeoBazon #BrightonSEO
By making search intent more important than ever. Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO
By generating a unique type of engagement between consumers and brands. @SeoBazon #BrightonSEO
By becoming a substantial source of organic traffic… @SeoBazon #BrightonSEO
HOW TO OPTIMISE FOR GOOGLE DISCOVER? @SeoBazon #BrightonSEO
Source: SEJ @SeoBazon #BrightonSEO
Source: SEJ @SeoBazon #BrightonSEO
Source: Google Search Central @SeoBazon #BrightonSEO
Results were far from great! @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
@SeoBazon #BrightonSEO
Source: Web Stories on Google @SeoBazon #BrightonSEO
We had tested it previously … @SeoBazon #BrightonSEO
But we couldn’t figure it out where that traffic was coming from! @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
@SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
@SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
@SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
HOW TO USE SEARCH INTENT TO OPTIMISE FOR GOOGLE DISCOVER @SeoBazon #BrightonSEO
Client: Brazilian Right Move Challenge: Build qualified audience to their blog Strategy: Informational content to help people make take the right decision before renting a house. @SeoBazon #BrightonSEO Intent to Rent a Dream House / Flat
Intent to Rent a Dream House / Flat Content Clusters: • Best Cities in (State) • Safest Cities in (State) • Safest Neighbourhoods in (City) • Best Schools in (City) • Interior Decoration Tips @SeoBazon #BrightonSEO
Intent to Rent a Dream House / Flat @SeoBazon #BrightonSEO
Intent to Rent a Dream House / Flat @SeoBazon #BrightonSEO
Intent to Rent a Dream House / Flat @SeoBazon #BrightonSEO
GOOGLE WEB STORIES OPTIMISATION TIPS @SeoBazon #BrightonSEO
Source: https://www.slideshare.net/FelipeSplinter/google-discover-optimisation-with-google-web-stories @SeoBazon #BrightonSEO
GOOGLE WEB STORIES BONUS TIP @SeoBazon #BrightonSEO
SEO Consistency & Frequency @SeoBazon #BrightonSEO
@SeoBazon #BrightonSEO Consistency & Frequency
DESIGN & SEO Create attractive Poster Page for greater CTR @SeoBazon #BrightonSEO
Poster Page = Higher CTR @SeoBazon #BrightonSEO
DO GOOGLE WEB STORIES APPEAR IN GOOGLE.CO.UK? @SeoBazon #BrightonSEO
@SeoBazon #BrightonSEO Source: SEMrush
@SeoBazon #BrightonSEO Source: SEMrush
@SeoBazon #BrightonSEO Source: SEMrush
@SeoBazon #BrightonSEO Source: SEMrush
@SeoBazon #BrightonSEO Source: SEMrush
Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO
THANK YOU! Felipe Bazon @SeoBazon @seobazon @SeoBazon #BrightonSEO