This document summarizes a presentation given by Jason Woodford of SiteVisibility and Rob Shepherd of Press Dispensary. They discuss the role of public relations (PR) in marketing and selling products or services. They provide examples of low-cost PR activities that can be done with just two hours per week, including writing press releases, blog posts, and social media updates. They also emphasize the importance of understanding your target audience and building relationships with journalists and customers through engaging conversations.