SlideShare a Scribd company logo
We’ve compiled some of our favorite
initiatives so you can make the most out of
your social media efforts in 2015.
Because everyone loves to win. Have fun with your page and socialize. There is
roughly one nationally recognized holiday per month, and that’s a good reason to give
away a gift certificate or gas card. Don’t overthink it — simplicity is the key.
Contests
Ex. Guess how many items
are in this jar! Closest to the
actual number wins a $100
Gift Certificate to Moving
Targets Auto!
Tweet-to-Quote
Be a resource for your potential customers by providing them with a
ballpark average for your most common services. Go the extra mile to
help them out if they ask you to quote a more specific service.
Incentivize
platforms
While it’s true that fan-gating is no longer allowed by
Facebook, incentivizing your platforms is still possible
and easier than you think. Ask your followers to post a
picture of their visit, and give them 20% off their bill
just because.
Combine email
and social media
Turn social media fans into
email subscribers and
convert them into sales.
Let your customers know who they can
expect to work with, and present them in
the best possible light. (Not like this.)
Highlight your
employees
Invite them to your shop for a behind-
the-scenes look — and let them know
they will receive $50 off their next
service if they show you that they are
a fan of your Facebook or a follower
on Twitter.
Have a
“Social Media
Weekend”
Ask your customers to provide feedback with
comment cards. When they leave you a good
comment or ask a good question, feature it on
Facebook and thank them/answer it.
Post comment
cards to
Facebook
Highlight your
customers’
vehicles
People like cars. People love cool cars.
Show them, rinse, repeat.
Show off
your work
If one of your mechanics did great work this week, feature it
on your pages. Doing so will instill confidence in your
potential customers and your employees. (Your actual
mechanics. No one will believe she works at your shop.)
For the best results, spread these out over time, and make sure you utilize all of your
marketing avenues (direct mail, email and social media) to make sure your potential
customers are aware of your specials. That being said, have fun with it — that’s what
social media is all about!
9 ways your auto shop can attract customers on social media

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9 ways your auto shop can attract customers on social media

  • 1.
  • 2. We’ve compiled some of our favorite initiatives so you can make the most out of your social media efforts in 2015.
  • 3. Because everyone loves to win. Have fun with your page and socialize. There is roughly one nationally recognized holiday per month, and that’s a good reason to give away a gift certificate or gas card. Don’t overthink it — simplicity is the key. Contests
  • 4. Ex. Guess how many items are in this jar! Closest to the actual number wins a $100 Gift Certificate to Moving Targets Auto!
  • 5. Tweet-to-Quote Be a resource for your potential customers by providing them with a ballpark average for your most common services. Go the extra mile to help them out if they ask you to quote a more specific service.
  • 7. While it’s true that fan-gating is no longer allowed by Facebook, incentivizing your platforms is still possible and easier than you think. Ask your followers to post a picture of their visit, and give them 20% off their bill just because.
  • 9. Turn social media fans into email subscribers and convert them into sales.
  • 10. Let your customers know who they can expect to work with, and present them in the best possible light. (Not like this.) Highlight your employees
  • 11. Invite them to your shop for a behind- the-scenes look — and let them know they will receive $50 off their next service if they show you that they are a fan of your Facebook or a follower on Twitter. Have a “Social Media Weekend”
  • 12. Ask your customers to provide feedback with comment cards. When they leave you a good comment or ask a good question, feature it on Facebook and thank them/answer it. Post comment cards to Facebook
  • 14. People like cars. People love cool cars. Show them, rinse, repeat.
  • 16. If one of your mechanics did great work this week, feature it on your pages. Doing so will instill confidence in your potential customers and your employees. (Your actual mechanics. No one will believe she works at your shop.)
  • 17. For the best results, spread these out over time, and make sure you utilize all of your marketing avenues (direct mail, email and social media) to make sure your potential customers are aware of your specials. That being said, have fun with it — that’s what social media is all about!

Editor's Notes

  1. image of SoQ/Bill’s car w/ bubbles that it’s their cars