Blogger Outreach For Brand Awareness - Talk for Etsy Owners
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Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl
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Blogger Outreach For Brand Awareness - Talk for Etsy Owners
- 2. The battle for attention isn’t getting any less competitive
- 3. But there’s never been more free tools available to make your life easier
- 4. What do we need to market online SUCESSFULLY
- 6. WE NEED ALL OF THESE THINGS together IF WE WANT SUCCESS
- 7. Insight
- 8. Understand the patterns in how people search and what they’re interested. How does that vary by time of year and location? http://www.google.com/trends/explore
- 9. More People Search For Wedding Favours in Jan
- 10. Nearly 30% more searches in May compared to March
- 11. Content
- 12. Get a visualisation of the questions people are asking around the topic. People asking questions are perfect cues for content creation. http://answerthepublic.com/
- 14. Distribution
- 15. Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. https://followerwonk.com/
- 17. Measurement
- 18. Analyze what content from your audience has resonated with social users. Sort by different networks or social media as whole. http://buzzsumo.com/
- 20. SECTION 1 – Why Blogger Outreach? SECTION 2 – Creating an Outreach Strategy
- 21. Why Blogger Outreach? Blogger outreach is a fantastic way to get your brand noticed. It not only helps generate sales, but can also provide you with high quality imagery that can be repurposed, and boost your social following. Depending on the campaign, there can also be an SEO benefit to this activity.
- 25. SECTION 1 – Why Blogger Outreach? SECTION 2 – Creating an Outreach Strategy
- 26. What: Planning your Campaign The first thing to consider when planning an outreach strategy is what you want to achieve: Blog Content Social Media Exposure
- 27. Outreach Strategies New Releases Events and Studio Tours Seasonal Gift Guides Pinterest Boards Giveaways How-To Guides Instagram Takeovers Look Books
- 28. Who: Finding the right bloggers for you Next, you need to decide who to approach. You can assess a blog in a number of ways including; Relevancy – bigger isn’t always better Quality Social Following MOZ Authority Ranking (https:// moz.com/tools/seo-toolbar)
- 29. Who: Finding the right bloggers for you There are many different ways to find bloggers. These include; Google Search Hashtag Monitoring (#journorequest, #fbloggers, #bbloggers etc.) Competitor Analysis Media Databases Local Blogger Groups Bloggers who already champion your brand – use Google Alerts to find your mentions online
- 30. How: Approaching Bloggers The final aspect to consider is how you are going to approach the blogger, and what the incentive will be. Start by connecting with bloggers via social media and then approach* them formally with an email outlining what you want from them and the incentive. *Be sure to read their ‘Work with Me’ page first
- 31. Checklist: Make it personal Keep it concise Be specific Highlight the incentive Link back to your shop
- 32. DO agree a deadline DO clarify what you will get DON’T pay for a feature DON’T mess them around
- 33. OR Any time left… ANY QUESTIONS? OR