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PR Over Coffee - Optimizing Press Releases for Search
The document provides information about an upcoming PR over Coffee event in February. It will feature Leslie Coons from KEYE TV as the speaker. It also thanks sponsors and advertises the group's new LinkedIn page, Twitter account, and logo. Additionally, it summarizes best practices for optimizing press releases from a presentation by Joseph Miller, including tips for headlines, body text, and including multimedia.
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Similar to PR Over Coffee - Optimizing Press Releases for Search
PR Over Coffee - Optimizing Press Releases for Search
- 1. PR over CoffeeBig Thanks to our Sponsors!
- 2. Why PR overCoffee? Started in summer 2010 Meet professionals & business owners Brainstorm PR & off-the-hook publicity stunts Small group focus Genuine Joe’s -> hence the name
- 3. New Year –New Directions New Monthly Speaker Series Presentations from experienced professionals in PR, publishing, TV Practical tips to help you gain publicity for your business or non-profit 3 rd Thursday of month (standing time & location TBD) New LinkedIn Group PR over Coffee Share PR & publicity ideas with smart people Join Today! New Twitter Account @PRoverCoffee Follow us, we follow back!!
- 4. New Year –New Look Thanks go to Maria Orozova at The MOD Studio for our new Logo! PR over Coffee
- 5. February PR overCoffee Speaker: Leslie Coons, Executive Producer, KEYE TV Date: February 24 Time: TBD (toying with lunch, so stay tuned!) Location: TBD
- 6. Great Ideas &Gifts Too! Enjoy the great ideas BUT, stick around for the gifts our kind Sponsors brought with them! Remember to drop your business card into the bowl!
- 7. Best Practices forOptimizing Press Releases Joseph Miller Product Manager Business Wire [email_address] me
- 8. About Me Bornin California Grew up in Florida Lived in Japan for 4 years worked at ISP then web startup In Austin for 3 years 2 years at Business Wire
- 9. Optimization Strategy 50%40% 10%
- 10. Optimization Flow &Process Write with audience of real readers and search engines in mind. Add links, formatting and multimedia Working top down, add your top 1-5 keywords (or synonyms) to your release with some repetition.
- 11. Beyond Search: WhereReleases Go Newsrooms News sites Search Engines Blogs Email Alerts Micro Blogs Fax lists Mobile Apps Financial Pages RSS Feeds Image: http://www.flickr.com/photos/arenamontanus/365325243/
- 12. Optimizing Headlines Headline= Title Tag = SERP Listing Best Chance to Grab Attention Must Use AT LEAST ONE Top Keyword
- 13. Optimizing Headlines forGoogle News Keep your headline between 2 and 22 Words Use your (client’s) company name See http://blog.businesswire.com/2010/03/24/why-your-release-might-not-make-it-in-to-google-news/
- 14. Optimizing Body Includekeywords in first 100 words First 200 characters used for META Description Always use your top three keywords Include important links in parentheses. Ex. Company (http://company.com) announces…
- 15. Optimizing Body forGoogle News Most rejected releases under 125 words Over 1000 words usually go to Finance channels First paragraph should be at least two sentences (three sentences is better) Too many bullet points + short, one sentence paragraphs is bad
- 16. Why include Multimedia?23% of Business Wire’s Top 500 releases in 2010 have multimedia (5% of all our releases have multimedia) More Searchable Content = 70% More Reads Increase Click through Rate Indexing in Image search engines. Reach News Outlet image sources
- 17. Optimizing Multimedia Simple,just add a unique description & filename for image or video with keywords Ex. Joseph Miller, EON Product Manager at Business Wire, reacts to receiving 10000 Berkshire Hathaway shares for his birthday
- 18. Multimedia Reach USNewspaper photo desks AP PhotoExpress Yahoo! Finance Press Association European Pressphoto Agency DDP Other US & Global Outlets Image: http://www.flickr.com/photos/carbonnyc/4506216150/
- 19. Rutgers PR CaseStudy Press release SEO Goals were to drive traffic to CMD’s website and generate leads Blog outreach Goals were to drive traffic to CMD’s website and generate leads Twitter outreach Goals were to drive traffic to press release and blog posts
- 20. Press release distributedNov. 8 Source: Business Wire, Nov. 8, 2010
- 21. Business Wire: 1550Release Reads Source: NewsTrak Access Report Overview, Nov. 16, 2010
- 22. Blog Outreach -Search Engine Watch Source: Search Engine Watch, Nov. 7, 2010
- 23. Blog post #1in Google News Source: Google News, Nov. 7, 2010
- 24. News #1 inGoogle Source: Google, Nov. 7, 2010
- 25. #1 in Yahoo!News Source: Yahoo! News, Nov. 8, 2010
- 26. Visits up 42%,target up 143% Source: Google Analytics, Oct. 31 through Nov. 13, 2010
- 27. Target goal conversionsup 106% Source: Google Analytics, Oct. 31 through Nov. 13, 2010
- 28. … and afew more recent “hits”
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- 33. Some Resources Theseslides: http://bizwire.pr/provercoffee My Blog: http://blog.businesswire.com/category/seo-tip-jar/ Great SEO Blogs: http://seomoz.org , http://seobook.com & http://sphinn.com Thanks! Any Questions?