This presentation looks at the two most recent, major Google algorithm updates, and uses them to make predictions about what Google might do in the future, and the impact any updates will have on search marketing.
In this presentation, best practice local search strategies are discussed alongside Performance Display. Both rely on knowing where your audience is and making it simpler for people to find you online.
This presentation discusses how to incorporate social media into your marketing, why social media is important and which social platforms you should be using
Tactical Social Media: How to Incorporate Social Media into your MarketingSiteVisibility
In this presentation, SiteVisibility's Digital Insights Manager Graeme Benstead-Hume and Social Media Manager Jo Morley will be discussing a variety of aspects of tactical social media including how to design your social media campaigns as a strategic aspect of your marketing. They're encouraging you to think about what makes social media different and the platforms you should be considering.
In this presentation, the Google Penguin update is discussed, with mention of how Google's algorithm works, how to build links that Google will like, as well as what the next update will be.
In this presentation, best practice local search strategies are discussed alongside Performance Display. Both rely on knowing where your audience is and making it simpler for people to find you online.
This presentation discusses how to incorporate social media into your marketing, why social media is important and which social platforms you should be using
Tactical Social Media: How to Incorporate Social Media into your MarketingSiteVisibility
In this presentation, SiteVisibility's Digital Insights Manager Graeme Benstead-Hume and Social Media Manager Jo Morley will be discussing a variety of aspects of tactical social media including how to design your social media campaigns as a strategic aspect of your marketing. They're encouraging you to think about what makes social media different and the platforms you should be considering.
In this presentation, the Google Penguin update is discussed, with mention of how Google's algorithm works, how to build links that Google will like, as well as what the next update will be.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your marketing campaigns. Get a crash course in how these algo’s works and how you need to change your social media campaigns to take advantage of them.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Trade Secrets Of Getting More Press ExposureKelvin Newman
Jason Woodford from http://www.SiteVisibility.co.uk and Rob Shepard from the Press Dispensary talk about easy ways for your business to get more press exposure.
Measuring Search Success Offline - A Presentation About ROI from SiteVisibilitySiteVisibility
Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, is explaining numerous ways to monitor the leads your business is generating from your digital marketing campaigns, including call tracking, QR codes, vouchers, surveys among others.
Social Media for Charities - November 2012SiteVisibility
A introduction to using social media to drive awareness and increase fundraising opportunities. Includes practical advice on getting started, day to day management and useful tools.
This presentation takes a look at a variety of questions common to marketers, business owners, and people with a general interest in digital marketing. By answering seven frequently asked questions, the fundamentals of search are explained and popular topics within the growing field of search marketing are discussed.
Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community.
This was a talk I gave to the group at SEOyvr in Vancouver on February 2016. My talk was about how evergreen content can create an SEO fly wheel. I walked through several different examples, and described these strategies can benefit any SEO.
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...AlexandraTachalova
I mostly deal with my clients’ dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
This is my speaker session PPT slides from BrightonSEO conference last week. Please do let me know if you have any questions (saija@mahondigital.co.uk)
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
A website migration can be one of the most stressful situations that an SEO will encounter. There are so many things to consider and so many potential issues that it can be daunting.
These slides are from a webinar hosted by SiteVisibility in which Marcos Alvarez (Senior SEO Analyst at SiteVisibility & BrightonSEO trainer) and Rachel Pearson (Digital Marketing Manager at SiteVisibility and Founder of Brighton Digital Women) run through each of the aspects that you'll need to consider from an SEO perspective when working on a web migration.
They discuss the different types of migrations and provide a road map of all the activities that should take place before, during and after the launch, from redirect maps to setting up the new platform.
You'll learn:
- What a website migration is
- The different types of web migrations
- The pre-migration activities you'd need to undertake (Staging site, benchmark, URL mapping...)
- The activity you need to undertake during the Migration (Redirect implementation, speed up indexation, initial tests...)
- The post migration activities you'll need to check off (Compare benchmark, regular checks...)
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your marketing campaigns. Get a crash course in how these algo’s works and how you need to change your social media campaigns to take advantage of them.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Trade Secrets Of Getting More Press ExposureKelvin Newman
Jason Woodford from http://www.SiteVisibility.co.uk and Rob Shepard from the Press Dispensary talk about easy ways for your business to get more press exposure.
Measuring Search Success Offline - A Presentation About ROI from SiteVisibilitySiteVisibility
Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, is explaining numerous ways to monitor the leads your business is generating from your digital marketing campaigns, including call tracking, QR codes, vouchers, surveys among others.
Social Media for Charities - November 2012SiteVisibility
A introduction to using social media to drive awareness and increase fundraising opportunities. Includes practical advice on getting started, day to day management and useful tools.
This presentation takes a look at a variety of questions common to marketers, business owners, and people with a general interest in digital marketing. By answering seven frequently asked questions, the fundamentals of search are explained and popular topics within the growing field of search marketing are discussed.
Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community.
This was a talk I gave to the group at SEOyvr in Vancouver on February 2016. My talk was about how evergreen content can create an SEO fly wheel. I walked through several different examples, and described these strategies can benefit any SEO.
Reactivating Twitter accounts: proven techniques and methods - BrightonSEO Ap...AlexandraTachalova
I mostly deal with my clients’ dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
This is my speaker session PPT slides from BrightonSEO conference last week. Please do let me know if you have any questions (saija@mahondigital.co.uk)
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
A website migration can be one of the most stressful situations that an SEO will encounter. There are so many things to consider and so many potential issues that it can be daunting.
These slides are from a webinar hosted by SiteVisibility in which Marcos Alvarez (Senior SEO Analyst at SiteVisibility & BrightonSEO trainer) and Rachel Pearson (Digital Marketing Manager at SiteVisibility and Founder of Brighton Digital Women) run through each of the aspects that you'll need to consider from an SEO perspective when working on a web migration.
They discuss the different types of migrations and provide a road map of all the activities that should take place before, during and after the launch, from redirect maps to setting up the new platform.
You'll learn:
- What a website migration is
- The different types of web migrations
- The pre-migration activities you'd need to undertake (Staging site, benchmark, URL mapping...)
- The activity you need to undertake during the Migration (Redirect implementation, speed up indexation, initial tests...)
- The post migration activities you'll need to check off (Compare benchmark, regular checks...)
How To Grow Your Audience - Jon Hibbitt and Scott ColenuttSiteVisibility
Jon Hibbitt and Scott Colenutt spoke to Wired Sussex members about how to grow your audience through digital marketing and in particular, SEO, Keyword Research & Content Marketing
Google Analytics: Best Practice For Ecommerce - Jon HibbittSiteVisibility
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Digital Marketing In The Age Of 5G Mobile - BrightonSEO September 2015SiteVisibility
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at BrightonSEO about digital marketing in the age of 5G & how 5G will make mobile devices the primary digital marketing device. Jon also provides ideas on the opportunities that 5G presents.
Best Practice for Ecommerce SEO - Jon HibbittSiteVisibility
In this talk for Online Seller UK, Jon Hibbitt, Technical SEO Analyst at SiteVisibility talks through best practice for ecommerce SEO. He includes some great tools for Keyword Research as well as some key points to think about from a technical SEO perspective including duplicate content, 301 redirects and product retirement.
The business of SEO and how it can make our world a better placeSiteVisibility
Let's be honest the SEO industry doesn't have the best reputation but what can we do help our businesses and make the world a better place at the same time?
Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It's a closely guarded secret, but a set of guiding principles for optimising your Edgerank are emerging. What, when and how often should you post? This session unlocks the techniques for getting the most from Facebook's 'Killer App', its newsfeed.
12 Examples of How You Can Increase Conversions by Understanding PsychologySiteVisibility
This presentation demonstrates how understanding and using certain psychology principles can impact on the amount of conversion taking place when traffic visits your site.
15 Behavioural Economics Principles to increase ConversionsSiteVisibility
This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
Understanding Facebook Edgerank & the other social algosSiteVisibility
The chances are when you hear the word algorithm you think of Google search, but behind the scenes of most of the social media sites there are dozens of algorithms that are deciding the fate of your marketing campaigns. Find out how these algo’s work and how you need to change your social media campaigns to take advantage of them
How to Create an Online Brand through SearchSiteVisibility
Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation, Kelvin shares the top advice from his four branding heros.